Want to get more leads and find new customers online? SEO for landscaping companies can make it happen! 80% of landscaping customers do their research first and compare local landscapers before reaching out to a business. If your landscaping company cannot be found online, how will potential customers know you exist or even consider you as an option?
This is where search engine optimization comes in.
Without a solid SEO strategy in place, eight out of 10 people won’t be able to find you when they search for the products and services you offer on the web—but they sure will see your competitors!
As more homeowners and companies look to invest in their lawns, outdoor spaces, and yards, now is the best time to seek professional help from your experts here at Digital Resource.
Don’t allow your competitors to get ahead of you!
As your go-to SEO company, we’d love to help your website rank high on search engines so you can drive more organic traffic, get more customers, and stay ahead of the competition.
Before a potential customer ever picks up the phone or fills out a contact form, they’re likely to perform a search. In fact, 80% of landscaping customers research and compare local providers online before making a decision. If your business doesn’t appear on the first page of search results, you’re virtually invisible—and your competitors are reaping the benefits.
Here’s why investing in search engine optimization is critical to the success of your landscaping company:
Search engines are like modern-day phone books. Ranking high for key terms like "lawn care near me" or "hardscape contractor in [city]" ensures you're seen by the right people at the right time.
Why it matters:
The first page of Google captures over 90% of all search traffic. If you're not there, you’re missing out on a steady stream of high-intent prospects looking for exactly what you offer.
Consumers associate higher search rankings with trustworthiness. If your competitors appear before you in search results, potential customers may assume they’re more experienced, reliable, or professional, regardless of your actual reputation.
A strong SEO presence signals:
Landscaping is a hyper-local industry. Most customers are searching for providers in their immediate area, often including location-specific terms in their queries.
Effective local SEO ensures you appear in:
Unlike paid advertising, which stops the moment you pause your budget, SEO builds over time. Each blog post, service page, and backlink contributes to a stronger digital presence.
What this means:
The longer you invest in SEO, the more momentum your website gains. This results in increased traffic, reduced customer acquisition costs, and sustainable lead flow.
The landscaping industry is competitive, especially in growing suburban and metro areas. SEO gives you the edge by helping your business stand out online, even in saturated markets.
With the right SEO strategy, you can:
One of SEO’s greatest advantages is its measurability. With proper tracking in place, you’ll see exactly how your investment is performing and where opportunities for improvement lie.
You’ll gain visibility into:
Today’s customers are digital-first. They browse your website, read reviews, and assess your authority long before they make contact. If your online presence isn’t optimized for this behavior, you’ll lose leads to competitors who’ve invested in theirs.
Search engine optimization isn’t optional for landscaping companies looking to grow—it’s essential. A well-executed SEO strategy ensures that your business shows up when and where it matters most: at the top of the search results, in front of your ideal customers, and ahead of your competition.
Whether you've just started a landscaping business and are looking to find customers online, or your traditional marketing tactics are no longer generating the leads you need to keep your company thriving—we can help. Maybe you simply want more people to know about your landscaping services and strengthen your local presence. Whatever your goal, our team has the tools and experience to get you there.
Here are the landscaping SEO services we offer that will no doubt boost your search rankings and help you get more customers:
On-page SEO is the practice of optimizing individual pages on your website to rank higher and earn more relevant traffic from search engines. Every detail contributes to how well your site performs in search results, from the words on your homepage to the structure of your service pages.
At Digital Resource, we use proven on-page strategies tailored specifically to landscaping companies. These strategies showcase your expertise and make it easy for potential clients to find you online.
We begin with comprehensive keyword research focused on local, service-specific, and intent-driven terms—like “residential landscape design,” “hardscaping near me,” or “commercial lawn maintenance.”
What this includes:
Why it works:
When your content reflects what your ideal customer is searching for, you drive more qualified traffic to your site.
A responsive, mobile-optimized website is a must—not just for SEO but also for user engagement. We ensure your site is designed to adapt seamlessly to any screen size, from desktop to smartphone.
The result:
Visitors stay longer, bounce less, and are more likely to convert into leads, signaling to Google that your site is valuable and relevant.
Your URLs, title tags, and meta descriptions are more than technical details; they’re key SEO assets. We structure URLs to be clean, readable, and keyword-friendly and craft compelling metadata to encourage clicks from search results.
What this means:
Improved crawlability, better user comprehension, and increased click-through rates on Google.
We use proper heading hierarchies (H1s, H2s, H3s), internal linking strategies, and structured formatting (like bullet points and FAQs) to make your pages easier for humans and search engines to navigate and understand.
Why it matters:
Clear structure improves the user experience and enhances your ability to rank for featured snippets and rich results.
Visual content is key for landscaping websites, but it needs to be optimized correctly. We compress file sizes for faster load times, add descriptive alt text, and include relevant keywords in file names.
The benefit:
Faster page speeds and improved image search visibility—two ranking opportunities that are often overlooked.
Effective on-page SEO turns your landscaping website into a conversion-focused platform that speaks directly to what your audience is searching for. It’s not just about ranking—it’s about delivering the right message at the right time to the right customer.
Off-page SEO encompasses the actions taken outside of your own website to improve your rankings within search engine results. While on-page efforts optimize the content you control, off-page strategies build your site’s authority, relevance, and credibility across the web.
At Digital Resource, we help landscaping companies strengthen their digital footprint through strategic outreach, local engagement, and authoritative backlinks.
High-quality backlinks are one of the most powerful ranking factors. We create and distribute valuable content, build relationships with reputable landscaping and home improvement sites, and earn links that improve your domain authority.
What this includes:
Why it works:
Backlinks signal to Google that your site is trustworthy and authoritative, helping you climb search results.
Local SEO is critical for service-based businesses like landscaping. We claim, verify, and optimize your Google Business Profile and other key local listings (Yelp, Angie’s List, HomeAdvisor, etc.) to ensure consistency and visibility.
The result:
You show up in the “Local Pack” for geo-targeted searches like “landscaper in [city]” or “lawn care near me.”
Online reviews directly influence local rankings and customer decision-making. We help you implement automated review requests and monitor platforms like Google and Facebook to manage your online reputation effectively.
The benefit:
More positive reviews = more clicks, more leads, and a stronger brand presence.
While social signals aren’t a direct ranking factor, they do contribute to your online visibility and brand authority. Our team helps you maintain a consistent, engaging presence on key platforms where your customers spend time—such as Facebook, Instagram, and Nextdoor.
Why it matters:
Sharing SEO-optimized content across social channels can drive traffic, boost engagement, and generate backlinks organically.
Consistency in Name, Address, Phone Number, and Website (NAP+W) across the web reinforces your legitimacy to search engines. We audit and update your business information on directories, maps, and data aggregators.
What this means:
Fewer local SEO errors, stronger trust signals to Google, and improved map rankings.
While keyword research and engaging content are critical, they can only do so much if the technical side of your website isn't solid. Technical SEO ensures your landscaping website is easily crawlable, fast, mobile-friendly, and structurally sound, allowing search engines to index your pages and improve your rankings efficiently.
Here’s how we support landscaping companies with foundational technical SEO services that deliver long-term organic growth:
A clean, well-structured website is essential for both users and search engines. We create clear navigation paths, organize your content with logical URL hierarchies, and implement XML sitemaps and robots.txt files to guide search engines toward your most valuable pages.
What this means for your business:
Search engines will be able to index your services (e.g., lawn care, hardscaping, irrigation) quickly and accurately, increasing your visibility for relevant local searches.
More than half of all web traffic now comes from mobile devices. We ensure your website is fully responsive across all screen sizes and optimized for mobile-first indexing, a priority in Google's ranking algorithm.
Why this matters:
Potential customers will bounce if they can’t easily view your site on their phones, and you’ll lose out on valuable leads.
Schema markup is a form of structured data that helps search engines better understand your content. We implement local business schema, service schema, and review markup to enhance your presence in search results.
The benefit:
This can lead to rich search results such as star ratings, business hours, and service offerings, making your listing more attractive and clickable.
Google’s Core Web Vitals are essential ranking factors that evaluate a website’s performance from a user experience standpoint. We measure and improve three key metrics:
Why it’s important:
A fast, stable site keeps visitors engaged and signals to Google that your site is trustworthy.
Having an SSL certificate is no longer optional—it’s a baseline requirement. We secure your site with HTTPS, ensuring that all user data is encrypted and that browsers and search engines alike trust your site.
Security = trust. Visitors are far more likely to engage with a secure site, especially when submitting forms or booking consultations.
Duplicate content confuses search engines and can dilute your rankings. We establish canonical URLs to clarify which version of a page should be indexed, and we monitor your site for duplicate metadata, blog content, or service descriptions.
The outcome:
You maintain consistent authority across your pages and avoid accidental SEO penalties.
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The search landscape is constantly evolving. Google’s algorithms update regularly, competitors change their strategies, and customer behaviors shift with the seasons. That’s why ongoing optimization is essential to maintain and improve your rankings—and, ultimately, your return on investment.
At Digital Resource, we don’t just launch your SEO strategy and walk away. We actively manage and refine it to keep your landscaping business ahead of the curve.
We track your website’s SEO health using professional-grade tools like Google Analytics, Google Search Console, and other proprietary platforms. These insights allow us to monitor keyword rankings, traffic sources, bounce rates, and user behaviors to ensure your website is performing at peak levels.
How this helps:
Real-time data helps us spot early signs of decline, adapt to algorithm changes, and double down on what’s working.
Search engines favor fresh, up-to-date content. We routinely review your website pages and blog posts to ensure they reflect current landscaping trends, services, and customer needs. This may include re-optimizing existing pages, adding new service content, or updating old blog posts with relevant statistics and information.
The result:
You stay competitive in rankings and continue to deliver value to both search engines and prospective customers.
What works today may not work tomorrow, especially if your competitors are upping their SEO game. We regularly analyze the digital landscape to assess who’s gaining ground and why and then pivot our strategy accordingly.
Why this matters:
Staying informed about your local competitors allows us to find and fill content gaps, outperform on targeted keywords, and identify backlink opportunities.
Getting traffic to your site is only half the battle. We focus on improving how well that traffic converts into leads. Through A/B testing, heatmapping, and ongoing CTA refinement, we ensure that every visitor to your website has a clear path toward becoming a customer.
The impact:
More form fills. More phone calls. More booked landscaping jobs—without increasing your ad spend.
Transparency is one of our core values. Every month, you’ll receive a detailed performance report that outlines your SEO progress, traffic trends, conversion metrics, and ROI. But more importantly, we’ll review this data with you and recommend the next steps based on your business goals.
What this means for you:
You always know what’s working, what we’re adjusting, and how we’re positioning your landscaping company for continued success.
At Digital Resource, we’re not just another SEO agency; we’re your long-term growth partner. Having earned a spot on Inc. Magazine’s Inc. 5000 list of fastest-growing private companies in America for six consecutive years, we’ve proven our ability to drive meaningful results for businesses across industries.
What sets us apart isn’t just our growth; it’s how committed we are to yours.
Our team is deeply passionate about helping clients reach and exceed their business goals through search engine optimization. Whether you're a small local landscaping company or a multi-location operation, we work to ensure that your business not only ranks but thrives online.
And we don’t settle. Ever.
Our SEO specialists are driven by performance and refuse to deliver anything less than excellence. That’s why we were honored to receive the Best SEO Company award from the Best of Small Business Awards, a reflection of our results-driven mindset and dedication to our clients.
We bring a unique blend of creative strategy and technical expertise, allowing us to craft personalized, data-informed SEO solutions that align with your brand, your goals, and your audience.
You won’t find one-size-fits-all strategies here. You’ll find innovation, transparency, and a team that genuinely cares about your success.
We’re not your typical internet marketing agency, and we’re proud of that.
We at Digital Resource can proudly say that we’ve helped thousands of businesses, both big and small, across various industries all over America achieve long-term success online through effective SEO. This allows us to confidently say that we know what it takes to get your company to rank high on Google search results.
Our team of digital marketing specialists never disappoints. Watch your business get more leads and make more sales within months with SEO for landscaping companies!
Contact us today to get started.