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Copywriting

So, you’re trying to sell something, but a lot of people might need a little extra push – a little extra something to get them to cross the bridge and make that purchase. That’s when copywriting comes into play.

What is Copywriting?

Copywriting isn’t your average way of writing. With each word typed on the computer, the end goal is to hook the reader and persuade them to take immediate action on the service or product being offered.

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What We Offer

Our team of writers has the experience and skill to create content that will captivate your target audience! When you work with us, you can expect:

Creative content for every piece of marketing material you need

Research that leads to the use of the best market keywords

Targeting the most relevant audience, meaning the greatest ROI

An Account Manager facilitating open communication

Why is Copywriting Important for Businesses?

Without effective copywriting, using any type of advertising to drive sales just wouldn’t work. It’s the backbone of a great campaign. You’ll want writing that will be able to grab your audience’s attention, leaving them hanging on each and every word because it has pulled them in so much.

There’s an incredible amount of people who could show interest in your business – you just need to get them to realize it!

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Elements of Effective Copywriting

Easy to Understand

One of the most important traits of great copywriting is that it has to be easy to understand. Your target audience can’t be questioning what the purpose is. Is there a deal? What is it? Is there a new product? How can I get it?

The goal of copywriting is to quickly hook the reader, because you won’t have long before they move onto something else. Bringing on any type of confusion can make them look away even faster. Language needs to be clear and concise, but still interesting and engaging.

If the writing is able to accomplish that, you’ll be able to generate many more leads! Copywriting is used for many different forms of marketing, including:

copywriter and account manager looking at keywords on computer

Uses Keywords

Our expert writers know that keywords have become a complete necessity for good search engine optimization (SEO). Google and other search engines use complex algorithms that boost search rankings based on the use of keywords, which can be one word or an entire phrase related to your business.

It’s not just a matter of using them though. We know exactly where to place them and how many to include, so we can maximize your results. When you’re trying to push for sales, getting the most relevant eyes on what you’re promoting is the goal.

  • Knowing the target audience

  • Conducting research

  • Leaving the reader wanting more

Once they reach the body of the copy, it’s important to deliver on that short promise of intrigue. The header will get them there, but the main content needs to hold on to that initial feeling of interest. The writing needs to have personality. It needs to be exciting. It needs to tell a story that will end with the reader making a purchase.

No Errors

It should go without saying but having any type of grammatical or spelling errors is a major issue that must be avoided when you’re marketing your business or product.

People see it as unprofessional and it will turn away many, which is why enlisting the assistance professionals is a move that will greatly benefit your advertising.

Has a Purpose

The main purpose of copywriting is to reach a sale, so that needs to be clear to the target audience. All copy should have a clear message that it’s trying to present so people can act on it.

It should say, “Here’s the information, now it’s time for you to act on it.” The writing should always end with a call to action, giving the reader a next step to take.

Are You Looking for

Professional Copywriting?

Our incredible writers and marketing specialists know all the ins and outs of what it takes to get more leads for your business! We’d love to be able to help you get more eyes on your service or product with our SEO optimized copy. Contact us today to get started!

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FAQS

How Much Does Copywriting Cost?

This will depend entirely on what kind of content will be created, such as a landing page or email blast, and the length of the copy. Let’s talk about your project!

Who Creates the Copy?

We have an experienced in-house team of writers who specialize in producing copy that resonates with readers. They’ll complete extensive research on your company, competitors, and target audience to figure out exactly which methods will work the most.

What Industries Do You Write For?

Name an industry. Chances are we’ve written for it! Serving over 500 clients, our writers’ experience is vast. From local dentists to nationwide restaurant franchises, our team is trained to take on unique brand voices for consistent, clear, and captivating copywriting.

How Long Will the Copywriting Process Take?

The timetable will vary based on length and the overall scope of your project! Once you sign on as a DR client, your dedicated Account Manager will guide you every step of the way, keeping you in the loop as your content comes to life.

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