It all starts with search. Or, at least 93% of online experiences do! Whether you’re serving a specific area or competing with companies nationwide, being found organically – meaning without the assistance of an advertisement – is a cornerstone for online success. We work to put you ahead of the competition.
Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic by increasing webpage visibility. This long-term strategy can earn your website top rankings in relevant search results, meaning more potential business is able to find you.
When it comes to SEO, our experts dive beneath the surface of your online presence, ensuring every detail is completely optimized. Our proven methods include:
Long story short: More website traffic leads to more conversions! 75% of searchers will never scroll past the first page of search results, so the goal is to rank as high as possible for as long as possible. Beyond that, having great search rankings increases buyer perception by showcasing your legitimacy and increasing your authority.
An investment in search engine optimization, is an investment in the future of your business. With our dedicated time and effort, you can start seeing results in a matter of months.
Over 80% of businesses utilize SEO, so it’s not a matter of if you should use SEO, it’s a matter of how good your SEO is. Our experts at Digital Resource will take what we learn about your industry and apply that to a completely custom strategy.
SEO may be a long-term strategy, but it’s far from a “set it and forget it” process. Our team will monitor the success of efforts on a regular basis. Having quality data allows us to improve your strategy as time goes on.
A lot can change in the world of the internet. Trends come and go so often that a single monthly report of your SEO analytics just isn’t going to be enough. That’s why we track your SEO performance continuously with ongoing reporting. We will go over all the data and present it to you in an easy-to-understand way.
Every industry is different. Our team has worked with clients in dental and healthcare, real estate, finance, ecommerce, legal, accounting, travel, automotive, and more. Don’t see your industry listed? Don’t worry! At Digital Resource, we take the time to research and learn your industry so that we can properly target your ideal audience.
If you’ve seen a marketing agency claim that they can score you fast, first-page rankings – steer clear! “Black hat” SEO is the use of unethical practices that go against search engine guidelines and will result in Google demoting your website and tarnishing your online reputation.
Reaching the top may take a while longer, but it’s more important to think about your company’s future. We’ll never use black hat tactics.
On-page SEO is essentially everything used on your website to boost your search engine ranking.
Having a website that’s fully functional and easy-to-use won’t just help your customers navigate seamlessly, it’ll improve your SEO too!
In today’s connected world, this goes beyond just designing a desktop version of your website. A mobile responsive website lets you cater toward visitors on-the-go. Google is a huge fan of a positive user experience, and showing that you are too is an important part of any SEO strategy.
Don’t leave searchers searching! Give them the answers they need in a quick and efficient manner. If your website takes more than three seconds to load, a potential customer could take their business elsewhere! Our goal is to keep your webpages as lightweight as possible on the backend while building them up with valuable information on the frontend.
We can’t talk about SEO without bringing up keywords. Adding keywords and keyword phrases throughout webpages and blog posts will drastically increase your website’s search engine results. Keyword-rich content built out with a clear hierarchal structure, quality images, authoritative links, and more will help your website reach its highest potential.
When it comes to optimizing your website, we’ll cover every nook and cranny. Having an organized URL structure with searchable keywords can mean the difference between landing on page one or page two!
Meta descriptions are also a key to improving your ranking. These descriptions are seen below the URL and page titles when they come up in search engine results and entice searchers to click.
Off-page SEO are efforts made off of your website to improve traffic.
Think of your link strategy as a game of association. It’s all about who you know – and you want to know the people in power! A backlink is a link found on other websites that will direct someone back to yours. It’s best to earn backlinks from high ranking websites, which in turn, establishes your authoritativeness.
Google, Bing, Yelp, and beyond. Different users prefer different platforms. So, no matter where searcher is finding you, your NAP – name, address, and phone – listings need to be consistent. By updating local online listings, you can grow your visibility in the area of your choice, all while providing accurate information about your business.
Mass social sharing. That’s what we’re talking about when we mention social media and its role in SEO. Posting shareable content across a host of platforms increases the number of people who are seeing your business be active online. Creating links and lasting rapport with online stakeholders is a must.
In short, our team is looking into the analytics on a regular basis to ensure everything is running smooth!
If you don’t have a Google My Business listing, we create on for you. If you do have one, we make sure that everything and anything is filled out accurately and completely.
We get your Google My Business listing verified so that it shows up on Google Maps as a legitimate business and is able to get found by potential customers.
We optimize your Google My Business listing by including relevant keywords throughout your profile and introduction. We then go a step further by placing optimized photos of your business, products, and services with completed metadata.
Digital Resource was named 2019’s Best SEO Company by the Best of Small Business Awards! So, if you’re ready to optimize your online presence, we're here to make it happen.
Results will vary with every SEO strategy. But most companies tend to see positive movement after six months. However, don’t be surprised if some keywords you’re targeting take upwards of a year for noticeable improvement. It all depends on the level of difficulty for ranking – some keywords and phrases are more competitive than others – as well as how much consistent content you’re able to dish out.
Search engines use algorithms to determine which pages should rank and where. First, they crawl the internet, looking over the content they find for each page. They then organize the content. This stage is called indexing and will put a page in the running to display in relevant search results. Lastly, a page the page is ranked by its relevancy to a specific search!
This is a great question! Keywords are truly the basis for SEO. The goal when optimizing your online presence is for potential customers to find you via relevant searches. For example, if someone needs a dentist in West Palm Beach, they may search “best dentists in West Palm Beach.” What they type in the search bar is the keyword or keyword phrase.
When we identify what your ideal customer is searching, we can create targeted content for them. This content will consist of searchable headers and your keyword strategically placed throughout.
Custom content is a must! Duplicate content is basically the SEO term for plagiarism. It’s when the same text appears on several webpages. That’s why you can’t just go to a competitor’s site and copy and paste everything they say onto your own. Search engines will recognize this and penalize you with poor rankings.
Honestly, comparing search engine optimization with pay-per-click advertising is comparing apples and oranges. The two are completely different strategies intended to achieve similar, but not the same, goals. Pay-per-click offers fast results for specific services when you put some budget behind it, but it's not meant to be used for long-term brand awareness. You can learn more about Google Ads here.