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Content Marketing

Are you struggling to increase your brand awareness? Content marketing presents the perfect solution for engaging potential business! With interesting, creative, and sharable written and multimedia content, your business can position itself as a legitimate industry leader.

What is Content Marketing?

The better question might be – what isn’t content marketing? From blogs to videos, content marketing is a strategy that focuses on making and distributing engaging and consistent content. An effectively executed content marketing campaign not only improves SEO, but it also increases legitimacy, reputation, and brand awareness.

What We Offer

At Digital Resource, we offer professional content marketing services to fit your business’s needs. Your custom strategy can include:

A detailed plan based on research and your specific business goals

Engaging, educational, and SEO-friendly blogs

Professionally scripted, filmed, and edited videos

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Brand-friendly photography for web and/or print use

Why is Content Marketing Important for Businesses?

Everywhere people look, they are being bombarded with content. Thanks to this constant stream of pictures, Facebook posts, blog posts, and more, engaging with your target audience and growing your business online is harder than ever before. As a result, if you want to garner attention for your business in the digital world, merely producing any content isn’t enough. Your business needs optimized and well-crafted content that will position you as a leader in your field.

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Elements of an Effective Content Marketing Campaign

Utilize Every Front

Content takes many forms. From blogs to videos to infographics and everything in between, there are countless types of content you can use to market your business. Connecting with your future clients requires that they see and hear you. The more varied your content happens to be, the more likely you are to start generating leads and increasing your search engine rankings.

Capitalize on Multimedia

Multimedia content marketing is the use of an array of visual components to create eye-catching and one-of-a-kind media for your audience. This can include photos, videos, gifs, boomerangs, and more! With the modern attention span, visual content is more engaging and can grab the attention of your audience quickly when they visit your website or social media pages.

Optimization

Creating content is not a set-and-forget tactic. We work to make sure that the media and text we produce match the requirements of the sites in which they are posted, hit all the right keywords, and look visually appealing across all platforms and devices. Optimized content is the key to being seen online.

Claim Your Voice and Choose Your Style

We get to know our clients, so all our content carries their voice and tone. Our goal is to increase your online presence and to make you easily recognizable amongst your potential customers. We do this by creating:

  • Short and long-form blogs
  • Guides
  • Infographics
  • Culture videos
  • Product/Service highlight videos
  • Photoshoots

How your content looks and reads will represent your brand and what your company stands for. We can create targeted content that will help you put your best foot forward in those pivotal interactions at every stage of the buyer’s journey.

SEO

Our certified content writers know how to use the right keywords to help you rank higher in relevant search results. Keywords and phrases are the terms Internet users search. We create educational and well-researched content to feature on your webpages or blog that will position you as a leader and make you a trusted source in your industry.

Multimedia and Branding

We have a team of visual media specialists that can put together video or photoshoots that feature your business in the best light. Visual content can be used on your website, social media pages, or as part of a targeted ad campaign. Our team has a creative eye for what users will be attracted to and make sure that the quality reflects what you can offer your clients.

Always Innovating

As with all our services, we pride ourselves in keeping track of how effective we are and relentlessly improving our formula. Our team is regularly learning, earning certifications, and staying on top of the latest content marketing trends so that we can help your business stay ahead of the competition.

What is a Pattern Interrupt?

A main goal of content marketing is to get users to stop scrolling and focus their attention on what you have to offer. But, how do you do that with hundreds of forms of content and brands vying for the same thing every day? A pattern interrupt.

There are different behavioral and mental patterns at each stage of the buyer’s journey. We want to shift that mindset and reangle it to focus on your content. We can do this with contrasting, bold colors and professional designs, flashing transitions and eye-catching statements within the first three second of a video, and more.

Content Marketing and the Buyer’s Journey

We’ve touched on the role that the buyer’s journey can have on a content marketing strategy. But, what kind of content should you be creating at each stage?

Awareness

When you’re looking to drive brand awareness and website traffic, consistent social posts, white papers, ultimate guides, infographics, and email newsletters are great!

Consideration

When the viewer is already familiar with your work, it’s time to impress. Case studies, social proof, videos, webinars, and events are a great way to provide more information and get leads.

Decision

The time has come where they must take action! Give them an offer they can’t refuse. Follow-up emails, product demonstration videos, and custom proposals can help seal the deal.

Retention

You’ve got them hooked! Now it’s time to nurture. Engaging social posts highlighting clients, email marketing, exclusive offers, and podcasts can keep them coming back for more.

Are You Looking for

an Effective Content Marketing Strategy?

Don’t wait any longer. Start beating your competition and reach new levels of success with our content marketing services. Thanks to our proven content marketing tactics, your business will be able to engage with potential clients and grow your overall online presence in ways that you didn’t even know were possible. Make a big splash and get noticed by customers with Digital Resource’s content marketing services today!

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FAQS

How Do My Business Get Started with Content Marketing?

Great question! Let’s break it down step-by-step. First, we’ll uncover why you need content marketing and what topics you want to cover. Then, we’ll assess how you’re going to attract and engage with your target audience. From there, we’ll actually create the content! And last, but certainly not least, we’ll track analytics, see what performs best, and optimize your strategy as it goes on.

What Kind of Content Should My Business Create?

The options are endless! But, at the end of the day, it comes down to your business goals. If positioning yourself as an industry leader while improving your search rankings are priority, then we’ll likely suggest blogging. If you want to spread the word across social media, videos may be a great option.

When you have a consultation with one of our Internet Marketing Consultants, they’ll be able to walk you through every avenue available!

What is SEO in Content Marketing?

SEO and content marketing go hand-in-hand. Our team creates search optimized content, including keyword rich blogs and even social media captions. The more content you create, the more opportunities to you have to rank in search results and get found by potential customers!

How Can My Business Create Quality Content?

Well, that’s what we’re here for! Creating quality content comes down to one question: How does the content help your target audience? When we take on a content marketing project, it’s imperative that we understand the competitive landscape as well as what your ideal audience needs! What are their pain points? From there, we can tailor every piece of content to speak to them!

How Much Do Content Marketing Services Cost?

Without sitting down for a proper consultation (which is totally free), we can’t give you pricing. This is because all of our strategies are completely custom! After hearing about your goals, we can determine what your strategy should include and price it out from there.