If you want to drive more traffic to your site and convert leads into customers, optimizing your website for SEO is the key!
SEO for landscaping companies ensures that your site is working exactly as it should, providing users with a positive experience and ranking high in the search results.
But what does an SEO-optimized website look like?
It's easy to navigate, loads fast and provides helpful content to users.
Does your website possess all these qualities and more?
In this article, we will teach you how to optimize your site for better SEO so you can generate more traffic to your site and start gaining more leads.
Search intent is the purpose or reason behind why a potential customer conducts a specific search.
Search intent is important because it allows you to better understand your ideal customer's needs at each stage of the buyer's journey.
As a result, you can create videos, blogs, and other types of content that answers their questions, solves their problems, and provides them with the information they need to move smoothly across the customer journey and closer to making a purchase.
To be able to create content with search intent in mind, here are some best practices to follow:
By optimizing your content for search intent, you can boost your SEO for landscaping companies and increase your visibility on the web!
Website architecture is the hierarchical structure of your pages. It uses internal linking to help users find relevant information easily and allow search engine crawlers to grasp the relationship between the different pages on your site.
It’s important to have an intuitive and easy-to-navigate website architecture because it helps retain your audience’s attention. When relevant pages are interlinked with one another, it’s easier for visitors to find other relevant content within your site and navigate other pages. This keeps them longer and reduces your bounce rate.
On the other hand, if users have a hard time figuring out where to go next or struggle to find the information they’re looking for, they’ll bounce in seconds.
A high bounce rate brings down your rankings. So make sure to optimize your site’s architecture by doing the following:
Keep your URL descriptive to let users know where they are on your site but also simple enough to prevent them from getting confused. Here’s an example: use example.com/your-page-title instead of example.com/store/products/default.aspx?lang=en&category=98a20.
Remember, the easier it is for search engines to crawl and index your site, the better your SEO rankings will be!
To be able to provide a good user experience, it’s crucial to gain insight into your target customers’ needs, values, and the obstacles they face when using your site. UX also takes into consideration the overall goals of your business.
Below are some tips on how to optimize your site for a better user experience:
Did you know that 60.9% of website traffic comes from mobile devices? And 92.1% of people access the internet using their mobile phones.
If your website doesn't render well on mobile devices, you will have a hard time reaching potential customers who are searching for your landscaping products and services on mobile devices.
Another reason why you need to make your website mobile-friendly is that people who conduct "near me" search on their phone end up visiting a business within 24 hours, and 28% of those searches result in a purchase!
If you’re targeting potential customers within your area and in the neighboring cities, make sure your website is mobile-friendly!
Here are some tips on how to optimize your site for mobile:
Optimizing your website for SEO for landscaping companies means making sure that your content renders well across all devices. Make sure that your site is mobile-friendly!
Optimizing for Search Intent, improving your website architecture, making your site mobile-friendly, and providing a positive user experience are just some of the ways you can improve your website to improve its ranking in the search results.
If you want to take things to the next level and start seeing results, don't hesitate to tap into the expertise of Digital Resource!
Our web designers and SEO experts will work together to provide you with a website that generates traffic, captures leads, and converts them into paying customers!
Contact us today to know in detail how SEO for landscaping companies can make this happen for your business!