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How to Create a User Experience that Converts

Website Design

So far, your marketing department has been crushing it, providing industry-leading content, improving your website's technical SEO, and driving tremendous amounts of traffic to your site.

Congratulations!

Just one problem, though. Your increased traffic isn't translating into meaningful commercial results because the form submissions aren't coming in.

What's going on?!

Your website looks to be having difficulty converting visitors into paying clients. There's no need to be concerned because it's a typical issue in digital marketing, but it's one that you can fix if you know what you're doing.

In this article, our Miami web design team at Digital Resource will share five tips on how you can improve your site's user experience. You'll leave knowing how to convert your website into a lead generation and conversion machine!

1. Include an Internal Search Bar for Navigation

Massive photos and quality videos have several visually appealing advantages. They draw attention to the purpose that your business is pursuing.

The fact that an increasing number of websites are beginning to incorporate extensive photographs to present their visitors with spectacular graphics is only one of the numerous reasons for this trend.

sample internal search bar

If you are developing navigation, keep the following questions in mind:

  • How do I want my website visitors to feel as they go through it?
  • Is it easy to navigate between the buttons?
  • Is it easy to go around my website?

Overall, when it comes to navigational style, follow your instincts and be unafraid of being raw.

Going ultra-minimal with navigation is one of the most striking website themes that designers are embracing. Add a sensible navigation bar to the mix, and you've got a clear winner.

2. Pay Attention to Your Website's Aesthetics

Your website, like all things lovely, should be aesthetically appealing. This is where vital landing page features such as color, graphics, and text can help by increasing visitor turnout.

You can compare your website aesthetics to the frosting on the cake, the remote control for your television, or the butter on your bread. The experience feels incomplete and 'bland' without it.

sample website design aesthetics

Consider incorporating or implementing these features into your website, and you will undoubtedly convert your website visitors.

  • Hand-drawn symbols and graphics give the website a sense of positivism and humanity.
  • Experimenting with photography and graphics more.
  • Brilliant, futuristic color schemes.

3. Invest in Your Website's Technical Requirements

Let's be clear. Your website can be the "Steve Jobs" of the digital world, equipped with stunning design and little copy, but if it takes more than 3 seconds to load, you can kiss goodbye to your clients. Research shows that if the website takes 4 seconds or more to load, the bounce rate triples, reaching 90%.

It is critical to optimize technological needs for your website, such as increasing page speed. Even a one-second delay can result in:

  • Reduced page views by 11%.
  • Lowered customer satisfaction by 16%.
  • Reduced conversion rates by 7%.

So, what are some of the main criteria to consider when developing a website that loads quickly? Here's a handy reference guide:

  • Carry out speed tests.
  • Optimize photos and videos for size and platform, such as smartphones, tablets, and desktop computers. Also, avoid utilizing 'autoplay' elements, which are pretty unpleasant.
  • Use as few (and only necessary) plug-ins as possible without sacrificing functionality. Also, keep your plug-ins up to current at all times.
  • Reduce the number of HTTP requests by arranging and structuring them properly.
  • Enable caching and avoid unwanted redirects.

Did you know that a single second might cost $18 billion each year due to abandoned shopping carts? As a result, make sure your website loads quickly and gives users a good experience.

4. Support Real-Time Communication by Integrating Live Chat

Want to know what the advantages are when you start integrating a live chat support system? Here's a complete, research-backed list:

  • Allows your company to be available 24 hours a day, seven days a week, and provides round-the-clock support.
  • Aids in the generation of leads and the enhancement of the company's image.
  • Increases sales and conversions.
  • It improves the whole consumer experience.
  • Assists you in gathering vital visitor information.
  • Returning consumers are targeted (without being obnoxious).
  • Co-browsing is one of the novel features available.

From the user's perspective, this feature is essential. Live chat also serves as the easiest, quickest, and most accessible chat support tool.

5. Apply User-Generated Content to Boost Authenticity and Credibility

User-generated content (UGC) can range from text, videos, photographs, or GIFs produced by your brand's users. It helps to develop brand credibility and trust among your target audience.

According to data, millennials spend over 2 hours and 38 minutes every day on social media – and that includes multi-networking across nine social media profiles!

sample USG content campaign

So, how does this insight relate to marketers taking advantage of user-generated content? Here are some facts to answer that question:

  • According to studies, 51% of Americans trust user-generated content more than other information on a commercial website.
  • Facebook Ads using UGC have a 300 percent greater click-through rate (CTR) and a cost per click up to 50 percent lower (CPC).

It takes more than a hashtag to collect excellent user-generated material. Good user-generated content provides value to a brand. It can demonstrate the capacity of a specific product or service, raise awareness, and increase social proof during the purchasing process.

To reduce your cost per customer acquisition, always link all of your ads to tailored post-click landing pages.

In Conclusion

When it comes to user experience strategies, there is no "one-size-fits-all" solution that is effective.

Every website, just like its creator, should have a distinct personality and communicate with its visitors in a language they can understand and relate to. This is where implementing the appropriate user experience strategy may make all the difference.

Now that you've better understood connecting your consumers' needs with your website, it's time to put on your thinking cap and start experimenting!

At Digital Resource, our Miami web design team can help your business grow by helping you improve your website's user experience. We can help you convert more website visitors into paying customers.

Contact us today to get started with a competitive digital study and receive personalized ideas on how we can help your website convert more.

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