Landscaping is a business that requires ongoing lead generation and outreach. If you aren't using your website to generate leads and grow your business, you could be losing out on quality leads.
Nowadays, using Google or another search engine to find information about a service or business is convenient for clients. It enables better company analysis, price comparison, and research results.
Because nearly 85% of potential clients use the internet to find local businesses, internet marketing has become a tried-and-true method of acquiring those leads and increasing profits.
Regardless of what you may already believe about internet marketing, simply having a website is not enough to drive sales.
To increase page views and grow your business, you must be strategic in your approach to attracting audiences. If you don't, you'll be giving up leads that your competitors could get instead.
Search engine optimization is a practice that many businesses use today to prevent this from happening. With billions of searches per day, it's no surprise that ranking first in search results gets you 1/3 of the search traffic and exponential brand recognition.
So, how do you go about doing it? We will teach you everything you need to know about SEO for landscaping companies and generate the high-quality leads you've always desired!
Though having a website is an integral part of SEO, it does not end there. Your next step is to optimize it for your target audience, as well as the search engine crawlers that sift through hundred thousands of pages to rank them in search engine results pages (SERPs).
SEO is the practice of using those search engine factors (over 200 in total) to maximize the effectiveness of your website.
Google and other search engines rank pages based on relevancy, quality, loading times, and other factors. That’s why it’s critical to use the most important ones to rank higher in the SERPs and receive the most clicks and views.
One fact to add is that 75% of people stay on the first page of a search result, and the percentage drops from there -- the main reason you should use SEO for landscaping companies. With just a little Internet marketing know-how, you'll be able to see rapid growth at almost no cost to you or your company!
We'll go over why you need SEO for your business, along with some tactics to help you plan out your campaign further down.
If you own a landscaping business, you know how difficult it is to market online without people seeing your work in person. How will they look at your results, find your advice, or ask for help?
Here's where SEO comes in.
With internet marketing, you can give them all the tools they need to find your company and make a profitable business decision. Doing so will increase your online presence, generate leads, and reach new audiences!
For example, if your local competitor closes while you're looking for leads, you'll rank higher in the SERPs and get more clickthroughs. Since you’re marketing your landscaping company online and offline, you have a better chance of double-digit growth.
Almost every industry, including landscaping, realizes that SEO can help people find information while also assisting websites to stand out online.
Now that you understand why SEO is vital for your landscaping business, let's proceed to your next steps. Below is a five-step guide on what you should be doing if you're starting with SEO.
To start with your campaign, use Google AdWords or similar tools to find the most popular keywords in your industry. Once you’ve identified what keywords your potential clients are usually searching for, you can incorporate them into your content to rank higher in the SERPs.
For instance, if you’re looking for Japanese cuisine in your area, try searching for long-tail keywords like "Japanese restaurants in [Your location]." The more specific you are, the better. So, keep in mind what your prospects are looking for when they search for your services.
While some users may try to use short-tail or exact keywords, it is best to use long-tail keywords for your content. Because vague search terms generate thousands of pages online, ranking for them is difficult. You'll be buried in the mix, which means fewer page views!
Make a list of keywords you believe your prospects will use to find you. Find out how popular these keywords are using a reliable keyword tool. Keeping track of trending landscaping keywords will help you create quality content and attract great leads quickly.
With your keywords in place, it's time to put them to good use. Aim to create content that your audience wants to read, like trending landscaping blog posts, industry news, and your services. Since you're writing for your audience, not search engines, these keywords are guaranteed to help you rank higher.
It's essential to use keywords naturally throughout your content to avoid "spamming" your website. Doing so will result in a Google penalty and harm your SEO strategy. Optimize your website with accurate, informative, and unique copy.
Maximizing your SEO efforts means using the best local SEO for landscaping companies. You can do this through non-controllable marketing methods like listings and reviews.
Another helpful strategy is to use Google Business to verify your business' location, contact information, and company details. When others look for similar companies nearby, Google's map will show yours above all others. Your pages can rank higher in search engine result pages (SERPs) if your contact information is correct across all sites (social media, website, and listings).
Your page ranking won't automatically improve, but your online presence and trustworthiness will.
Social media is a great way to promote your landscaping business. Having a Facebook, Twitter, Instagram, or LinkedIn account can help you share information and engage followers. To gain trust and authority, you must update your accounts frequently (daily or weekly).
Keep your audience informed with videos, pictures, and infographics. These can attract followers who become leads.
After all that work, you can finally kick back and let the campaign do its thing.
Actually, no! You still gotta track your work and campaign progress. How else will you ensure your company is on track?
Monitoring your results will show you the impact you've had on your company. It’s truly rewarding to see your progress, and you can improve your website to generate more leads.
Considering that Google's algorithms are constantly changing, you should continuously monitor your marketing strategy. Use campaign tools like Google Analytics to track your progress.
We know that the world of SEO is a complex journey that not everyone wants to take. However, it is a giant key that will help every business owner grow their business – including yours!
At Digital Resource, we understand that your landscaping business is your bread and butter, and you don't want to make any mistakes. We are confident in our ability to deliver fantastic SEO results by accelerating your business growth, getting you more leads, and generating more sales for you. You'll have peace of mind knowing that you're working with a highly skilled and trustworthy team.
Learn more about our digital marketing services at Digital Resource and contact us today for a free consultation!