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Using the Long-Tail Approach to Keywords

Search Optimization

If there’s a lot of competition in your market, ranking for main keywords can be difficult, especially if you’re up against big corporations with millions to spend on SEO.  

Fortunately, using the long-tail approach to keywords, you can still rank high for specific keyword phrases and improve your rankings.

Sometimes, it’s better to rank for long-tail keywords even though they get less traffic because they have a higher conversion value. People who use longer and more specific keyword phrases are usually those who are closer to a point-of-purchase.  

With the right tactics, long-tail keywords can be tremendously valuable. They can help improve your rankings, drive continuous traffic to your site, attract new customers, and boost your conversion rate.

If you haven’t capitalized on long-tail keywords, now is the best time to do it!  

In this article, we will discuss the benefits of using the long-tail approach to keywords for your SEO strategy. Let’s get going!

Benefits of Using Long-Tail Keywords

Using long-tail keywords can make a difference in your business. Here are four reasons why:

Decreases Competition

A lot of businesses and marketers target high-volume keywords.  


If you’re in a competitive market, ranking for these keywords can be really hard. It can eat up your marketing dollars while rendering little to no results.  

It’s best to focus on long-tail keywords because they’re much easier to rank for. Only a few websites compete for them, so using them increases your chances of ranking higher.  

Generates Traffic and Quality Leads

Did you know that people use long-tail keywords to search the web?  

In fact, long-tail keywords are responsible for 70% of all web searches. It’s one of the fastest ways you can organic search traffic to your site!  

Some don’t bother investing in long-tail keywords thinking that they generate less traffic. Don’t be one of them.

With over 313 million Americans actively using the internet to look for products and services, using long-tail keywords makes it easier to find your audience for your niche. Plus, those who use your target long-tail keywords are those that are more likely to buy your products or services.  

Focusing your efforts on a group of long-tail keywords can help you generate a lot of traffic and quality leads to your website.  

Helps You Stand Out From Your Competitors

The more specific and unique your keyword phrases are, the more people will be able to distinguish you from your competitors.  


For example, you own an Italian farm-to-table restaurant in New York and your specialty is spaghetti. But, yours isn’t just any other spaghetti in the Empire State. It’s made from fresh locally grown food and it’s vegan-friendly.  

So, instead of using “spaghetti in New York,” you should use “ vegan spaghetti in New York” or “vegan-friendly Italian farm-to-table restaurant in New York.” Even though thousands of other restaurants in New York serve spaghetti, people would want to know why you’re different from the rest.  

Your uniqueness is your selling point. When people have a clearer understanding of why you’re special, they’re more convinced to buy from you.  

Costs You Less

If you’re running paid search marketing campaigns for your business, then you’ll love using long-tail keywords!  


Their cost per click is so much lower since it has a low search volume and less competition. The best part about using long-tail keywords in your AdWords campaigns is that it can help you get a higher ad ranking for related searches without having to pay any additional cost for every click.  

To capitalize on this, you need to do a thorough long-tail keywords search so you can collect the right keywords for your business and your niche. Make sure to include keywords that are a variation of your core keywords. You can also use professional keyword research tools, but don’t rely on them too much.  

Here are some tips for finding the right long-tail keyword for your business and your niche:

  • Put yourself in the shoes of your customers: Think about how your potential customers would phrase things when they search for your products or services? Get inside their minds
  • Study the threads in online communities: If you’re out of long-tail keywords, you can check industry forums to know what your customers are asking, as well as the terms and phrases they normally use.  
  • Talk to your customers: There’s no better way of knowing how their minds work than by asking them directly. Ask them what kind of words, phrases, and language they use when they search on the web.  

Are You Looking for the Right Long-Tail Keywords to Strengthen Your SEO?

If you’re not ranking for keywords with high search volume despite investing so much time and effort on them, then maybe it’s time to shift your attention on long-tail keywords.  

At Digital Resource, we can help boost your visibility through the right long-tail keywords. Contact us for an instant SEO scan.  

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