According to HubSpot, businesses that blog earn 55% more website visits than those that do not. Given that fact, it makes sense that so many businesses start one!
Today, our experts at SEO for landscaping companies will share their eight-step process to starting your very own blog.
To begin, you'll need to research current blogging platforms and decide on the kind of blog management software you'll use.
If you already have a website with blogging capabilities, it makes sense to publish your blog there. In that case, skip to Step #3!
Otherwise, there are many blogging sites to select from. Here are the top five platforms for landscaping companies:
If you're unsure which blogging platform to use, try starting a blog on a free hosted site like Blogger or Tumblr. However, it is crucial to note that the term "free" is always subject to certain constraints:
Free options can help you evaluate whether blogging is right for your business. But, if you're serious about starting a blog, you'll have to pay for complete services, as well as a custom domain name.
You'll need two things to start your blog: a domain name and a web hosting company.
Your site’s domain name is its one-of-a-kind internet address.
The common practice is to get a ".com" domain; however, other extensions may be used. For example, you can either use ".net" or ".blog." All in all, it's about being memorable, so if a unique extension helps you stand out, then break the rules!
After deciding on a domain name, choosing a dependable hosting provider is one of the most critical factors to your site’s success.
Your hosting provider will significantly influence your blog's operation and performance. The host guarantees that prospective readers may access your blog 24 hours a day, seven days a week and that your content is always available online.
The theme you choose will affect the look and feel of your new blog. Before your website visitors even look at the content, your first-time readers will notice the overall appearance of your site. Select a theme that is aesthetically attractive and meets your unique requirements.
Don't be anxious if you can't choose a theme that you just enjoy. Choose one that appeals to you, and keep in mind that you can always change it afterward.
Ensure all critical static pages on your site are loaded with information before releasing entries.
You may choose which pages to publish depending on your individual requirements. Bloggers are most likely to visit the following pages:
Once you’ve performed all the necessary setup, you can start blogging.
On the internet, "content" refers to any helpful information or experience you share with readers. It must be engaging so that people will want to engage with it and return for more.
Search engine optimization (SEO) is how website owners improve traffic to their websites from search engines.
According to recent figures, organic search accounts for 53% of website traffic. This data shows how important optimizing your landscaping blog for search engines is.
SEO for landscaping companies encompasses a diverse set of tactics and strategies. As a blogger, you will need to be familiar with them.
At the very least, you must optimize your keywords and put SEO meta tags on all pages for each blog post or page you publish on your site.
It is critical to recognize that, even if you create the most compelling content readers have ever seen, you still need to promote it. Otherwise, people won’t know what they’re missing!
Take part in relevant blogs, forums, groups, and social media sites.
Here are some examples of daily activities to consider:
You may also promote your blog by performing the following tasks:
Congratulations! You now know how to create a blog for your landscaping company. You already have your own domain name and hosting space, and your blog is up and running.
To become a successful blogger, you must first get familiar with your chosen platform's dashboard, make the required modifications, begin content production, and market your work.
At Digital Resource, we provide article production services that help you fill your landscaping blog with interesting information.
Contact us today for a no-obligation consultation.