Start a Blog For Your Landscaping Business in 8 Easy Steps

According to HubSpot, businesses that blog earn 55% more website visits than those that do not. Given that fact, it makes sense that so many businesses start one!  

Today, our experts at SEO for landscaping companies will share their eight-step process to starting your very own blog.

8 Steps to Start Your Landscaping Blog

Step #1: Choose a Blogging Platform

To begin, you'll need to research current blogging platforms and decide on the kind of blog management software you'll use.

If you already have a website with blogging capabilities, it makes sense to publish your blog there. In that case, skip to Step #3!

Otherwise, there are many blogging sites to select from. Here are the top five platforms for landscaping companies:

• Wix
• WordPress
• Strikingly
• Squarespace
• Blogger

If you're unsure which blogging platform to use, try starting a blog on a free hosted site like Blogger or Tumblr. However, it is crucial to note that the term "free" is always subject to certain constraints:

• Your landscaping blog's name will be added as a subdomain (examples: "yourlandscapingbiz.blogspot.com" or "yourlandscapingbiz.tumblr.com").
• You'll be bound by their rules and limitations.

Free options can help you evaluate whether blogging is right for your business. But, if you're serious about starting a blog, you'll have to pay for complete services, as well as a custom domain name.

Step #2: Pick a Domain Name and a Blog Hosting Company

You'll need two things to start your blog: a domain name and a web hosting company.

Domain Name

Your site’s domain name is its one-of-a-kind internet address.

The common practice is to get a ".com" domain; however, other extensions may be used. For example, you can either use ".net" or ".blog." All in all, it's about being memorable, so if a unique extension helps you stand out, then break the rules!

Web Hosting

After deciding on a domain name, choosing a dependable hosting provider is one of the most critical factors to your site’s success.

Your hosting provider will significantly influence your blog's operation and performance. The host guarantees that prospective readers may access your blog 24 hours a day, seven days a week and that your content is always available online.

Step #3: Select a Theme and a Design for Your Blog

The theme you choose will affect the look and feel of your new blog. Before your website visitors even look at the content, your first-time readers will notice the overall appearance of your site. Select a theme that is aesthetically attractive and meets your unique requirements.

Don't be anxious if you can't choose a theme that you just enjoy. Choose one that appeals to you, and keep in mind that you can always change it afterward.

Step #4: Make Sure Your Site Is Ready for Visitors

Ensure all critical static pages on your site are loaded with information before releasing entries.

You may choose which pages to publish depending on your individual requirements. Bloggers are most likely to visit the following pages:

• Homepage: The layout you choose determines this. As previously stated, while establishing your blog, you have the choice of displaying the homepage as a static page. You'll need to prepare some material for such a case.
• About Us: The most essential page on every blog is the "About Us" page. This page tells new readers about your site, who you are, and why you run a landscaping blog.
• Contact: This page allows blog visitors to contact you. It might be as easy as a page containing your email address and social media accounts, or it could be as simple as a contact form that visitors can use to contact you.
• Product, Service, and Resource: Static landing pages are useful for any additional information you want to post, which doesn’t belong on the blog.

Step #5: Create and Publish Your Blog Content

Once you’ve performed all the necessary setup, you can start blogging.

On the internet, "content" refers to any helpful information or experience you share with readers. It must be engaging so that people will want to engage with it and return for more.

Step #6: Use Search Engine Optimization

Search engine optimization (SEO) is how website owners improve traffic to their websites from search engines.

According to recent figures, organic search accounts for 53% of website traffic. This data shows how important optimizing your landscaping blog for search engines is.

SEO for landscaping companies encompasses a diverse set of tactics and strategies. As a blogger, you will need to be familiar with them.

At the very least, you must optimize your keywords and put SEO meta tags on all pages for each blog post or page you publish on your site.

Step #7: Promote, Market, and Grow Your Landscaping Blog

It is critical to recognize that, even if you create the most compelling content readers have ever seen, you still need to promote it. Otherwise, people won’t know what they’re missing!

Step #8: Take Part in Your Landscaping Community

Take part in relevant blogs, forums, groups, and social media sites.

Here are some examples of daily activities to consider:

• Leaving comments on blogs: Begin by commenting on other related blogs. It's a great way to connect with leading landscaping bloggers.
• Social media marketing: To advertise your landscaping blog, you should utilize various social media sites. Choose the ones that best match your needs and start broadcasting your blog content to reach a wider audience. Bloggers often use Facebook, Instagram, and Pinterest, three of the most popular social media networks.
• Writing as a guest blogger: Offer to create guest blog posts on another website to further the friendship. Just make sure you guest post on trustworthy websites with material directly related to your landscaping business. Guest authoring is a wonderful way to build an internet profile.

You may also promote your blog by performing the following tasks:

• Use additional venues for advertising your content.
• Obtain organic search engine traffic (paid traffic).

Fill Your Landscaping Blog with Compelling Content

Congratulations! You now know how to create a blog for your landscaping company. You already have your own domain name and hosting space, and your blog is up and running.

To become a successful blogger, you must first get familiar with your chosen platform's dashboard, make the required modifications, begin content production, and market your work.

At Digital Resource, we provide article production services that help you fill your landscaping blog with interesting information.

Contact us today for a no-obligation consultation.