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5 Things to Consider Before Hiring a Ghostwriter


Ghostwriters are frequently thought of as people who write books or biographies for others. However, many businesses today hire ghostwriters to assist them in creating high-quality content.

High-quality content can help your business develop trust, connect with your target audience, and fuel your other marketing techniques. It serves as the foundation for online marketing for your company, so it must be given the attention it deserves.

In fact, 82% of respondents in HubSpot's "Not Another State of Marketing 2020" report said that their companies were actively using content marketing. This means that a ghostwriter who can create high-quality content is critical to the success of a company's content marketing strategy.

While ghostwriting services have several advantages, business owners must consider a few factors before hiring one.

In this article, our Florida SEO marketing experts will help you decide how to hire a ghostwriter for your content marketing strategy. The following are some things to consider:

1. Must be an industry expert or at least have industry experience.

skill level meter

When searching for a ghostwriter, you should look for someone with extensive knowledge of the subject they will be writing on. This means that you should strongly consider hiring individuals  that can write about your topic and understand the complexities of your industry.

In addition, the writer you hire should be able to come up with ideas for topics that will make people want to do business with your company. They must also be prepared to use the following:

  • Data and statistics
  • Images
  • Outlines
  • Research studies

One tip from our Florida SEO marketing experts is to hire someone with a track record. This gives you a better idea of what they’ll write for you.

2. Must have SEO experience.

While many companies recognize the importance of SEO, not all business owners understand it well. This allows for companies like ours to flourish, and it allows us to hire the best people to focus solely on writing digital content.

Ghostwriters should be able to incorporate SEO strategies into the content you require so that search engines can find your business. Therefore, when employing one, you should ensure they are:

  • Always on top of the latest SEO best practices.
  • Cognizant of the keywords that are pertinent to both the topic and your company.
  • Capable of writing catchy but search-engine-friendly article titles, headers, and subheaders.
  • Innovative in terms of crafting meta-descriptions for articles.

Remember that regardless of how compelling an article may be, if it is not SEO-friendly, it will not rank well on search engine results pages (SERPs).

3. Must have knowledge of your business or products and services.

Does it appear that the writer has done their homework when you exchange emails or even interview them?

If they don't seem to care and are just rushing to get to work in your company, it could be a sign that they aren't serious about writing or are willing to accept a paycheck from anyone. Some communication indicators to evaluate their knowledge:

  • Do they know your company's complete name and can they spell it correctly?
  • Do they know who your competitors are?
  • Are they acquainted with the industry you serve?
  • Are they aware of your products and services?
  • Are they knowledgeable about how to use the content for your company?

If you want to press the issue further, you can ask your applicants why they want to write for your brand or what they like best/worst about your company.

4. Must be able to adapt style and tone.

ghostwriter typing on his laptop

When writing, it is essential to have a solid and confident voice.

As a business owner, you can guide your ghostwriter on various marketing and persuasion strategies. On the other hand, the voice develops over time. It should radiate from an individual who is creative, intelligent, and sensitive.

To match the company's style and tone, you need an experienced ghostwriter. So, don't be hesitant to ask about the writer's prior experiences and see how well their tone matches the tone of the company for which they wrote.

Even if a writer develops a strong voice over time, they will never achieve their goal without great enthusiasm and dedication. Not only does talent help, but so does enthusiasm.

Look for a writer whose work is compelling, humorous, intelligent, sensitive, and persuasive. Look for a writer whose work you enjoy.

5. Must be likable.

While each company looks for slightly different qualities in a ghostwriter, almost every list would include the following:

  • A proven track record of producing results
  • A strong work ethic
  • Ability to work well with others

To that, you should add a less obvious quality: being "likable."

Likability is a quality that is a little more difficult to calculate and is highly subjective. However, remember that the person you hire should be someone you like. After all, you'll be talking to this person a lot, whether remotely or in person.

For example, if you prefer that all of your content be written in Google Docs or SharePoint, you should ensure that they are familiar with the content writing program. Or, if you use Asana for your content calendar, ensure that they understand how to use it for collaboration.

So, before hiring a ghostwriter, make sure they fit your personality and work style well. Remember to trust your instincts and never hire someone just to get the job done.

Start Writing More High-Quality Content For Your Business

a ghostwriter "approves"

The content you develop for your target audience is critical to your success. It increases your exposure and authority while providing a tangible means for your consumers to communicate with you.

However, as a content marketer with a bunch of other things to do, consistently producing high-quality content is not always possible. Hiring a ghostwriter can help your business significantly.

If you decide to employ a writer, keep these five points in mind to ensure you're happy with your decision. Or better yet, leave the content marketing strategy to professionals. It could be the best thing you ever do for your business and sanity!

Digital Resource offers professional content marketing services to fit your business's needs. Your custom strategy can include:

  • A comprehensive plan based on research and your specific business objectives
  • Compelling, educational, and SEO-friendly blogs
  • Professionally scripted, filmed, and edited marketing videos
  • Brand-appropriate photography for web and print

Contact us today for a free consultation.

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