Ghostwriters are frequently thought of as people who write books or biographies for others. However, many businesses today hire ghostwriters to assist them in creating high-quality content.
High-quality content can help your business develop trust, connect with your target audience, and fuel your other marketing techniques. It serves as the foundation for online marketing for your company, so it must be given the attention it deserves.
In fact, 82% of respondents in HubSpot's "Not Another State of Marketing 2020" report said that their companies were actively using content marketing. This means that a ghostwriter who can create high-quality content is critical to the success of a company's content marketing strategy.
While ghostwriting services have several advantages, business owners must consider a few factors before hiring one.
In this article, our Florida SEO marketing experts will help you decide how to hire a ghostwriter for your content marketing strategy. The following are some things to consider:
When searching for a ghostwriter, you should look for someone with extensive knowledge of the subject they will be writing on. This means that you should strongly consider hiring individuals that can write about your topic and understand the complexities of your industry.
In addition, the writer you hire should be able to come up with ideas for topics that will make people want to do business with your company. They must also be prepared to use the following:
One tip from our Florida SEO marketing experts is to hire someone with a track record. This gives you a better idea of what they’ll write for you.
While many companies recognize the importance of SEO, not all business owners understand it well. This allows for companies like ours to flourish, and it allows us to hire the best people to focus solely on writing digital content.
Ghostwriters should be able to incorporate SEO strategies into the content you require so that search engines can find your business. Therefore, when employing one, you should ensure they are:
Remember that regardless of how compelling an article may be, if it is not SEO-friendly, it will not rank well on search engine results pages (SERPs).
Does it appear that the writer has done their homework when you exchange emails or even interview them?
If they don't seem to care and are just rushing to get to work in your company, it could be a sign that they aren't serious about writing or are willing to accept a paycheck from anyone. Some communication indicators to evaluate their knowledge:
If you want to press the issue further, you can ask your applicants why they want to write for your brand or what they like best/worst about your company.
When writing, it is essential to have a solid and confident voice.
As a business owner, you can guide your ghostwriter on various marketing and persuasion strategies. On the other hand, the voice develops over time. It should radiate from an individual who is creative, intelligent, and sensitive.
To match the company's style and tone, you need an experienced ghostwriter. So, don't be hesitant to ask about the writer's prior experiences and see how well their tone matches the tone of the company for which they wrote.
Even if a writer develops a strong voice over time, they will never achieve their goal without great enthusiasm and dedication. Not only does talent help, but so does enthusiasm.
Look for a writer whose work is compelling, humorous, intelligent, sensitive, and persuasive. Look for a writer whose work you enjoy.
While each company looks for slightly different qualities in a ghostwriter, almost every list would include the following:
To that, you should add a less obvious quality: being "likable."
Likability is a quality that is a little more difficult to calculate and is highly subjective. However, remember that the person you hire should be someone you like. After all, you'll be talking to this person a lot, whether remotely or in person.
For example, if you prefer that all of your content be written in Google Docs or SharePoint, you should ensure that they are familiar with the content writing program. Or, if you use Asana for your content calendar, ensure that they understand how to use it for collaboration.
So, before hiring a ghostwriter, make sure they fit your personality and work style well. Remember to trust your instincts and never hire someone just to get the job done.
The content you develop for your target audience is critical to your success. It increases your exposure and authority while providing a tangible means for your consumers to communicate with you.
However, as a content marketer with a bunch of other things to do, consistently producing high-quality content is not always possible. Hiring a ghostwriter can help your business significantly.
If you decide to employ a writer, keep these five points in mind to ensure you're happy with your decision. Or better yet, leave the content marketing strategy to professionals. It could be the best thing you ever do for your business and sanity!
Digital Resource offers professional content marketing services to fit your business's needs. Your custom strategy can include:
Contact us today for a free consultation.