Having a strong online presence gives your landscaping company the ability to build brand awareness. It’s the first step towards becoming more popular, trustworthy, and likable to customers.
So, how exactly can you boost your landscaping company’s online presence to become popular and convince more customers in your target area to choose you over other landscaping companies?
The answer is simple: SEO for landscaping companies. Learn how to boost your company’s online presence!
It’s fair to say that nobody wants to do business with people they don't like unless they have no other choice. Consumers would much rather buy from companies they like.
You want your landscaping company to be likable. However, developing likability as a business is challenging. To do this, you need to find unique ways of connecting with customers and show them who you are as an organization.
Being authentic can help you get there. 90% of modern consumers say that brand authenticity is crucial when deciding which brands they like and support.
Brand authenticity is all about being transparent and real. When you’re an authentic landscaping company, you’re honest about your mission and values.
You’re transparent about your policies, and you connect with your customers on an emotional level. Here are a few ways you can start being more authentic:
In a world full of skeptical consumers, the success of your landscaping business rests on having a solid reputation. This is why you need to work on establishing yourself as a trustworthy landscaping company first.
This is what’s going to get your customers to talk about you on social media and recommend you to their friends and family. It’s a great way of becoming popular among your target clients.
According to Hubspot, 90% of people trust recommendations from their family and friends, while 88% of people trust online reviews written by other customers as much as they trust referrals from people they know.
People watch what others buy and follow their lead. It’s human nature! This is where social proof comes into play.
Along with convincing your customers to rate your business on social media and leave reviews on Google My Business, you should also consider making customer testimonials you can place on your website and other social media pages.
Customer testimonials feature real, relatable people. Testimonials can be in the form of a quote, video, case study, or interview.
A good customer testimonial possesses the following characteristics:
Besides testimonials, another form of social proof you want to invest in is working with content creators, social influencers, or brand ambassadors.
Collaborating with content creators, social media influencers, or brand ambassadors offers many benefits. They can help spread positive messages about your landscaping company, boost brand awareness on social media, and influence consumer sales.
Here are some tips to help you find the right influencer or brand ambassador to promote your landscaping business:
SEO stands for search engine optimization. It aims to put your landscaping company in front of potential customers who are searching for your products and services online.
With SEO for landscaping companies, you can drive more traffic to your website, generate more leads, and make more sales!
Below are six tips on how to optimize your landscaping business for better visibility:
Optimizing your business for SEO for landscaping companies helps you rank high on search engine results pages.
The more people see your company on the SERP (Search Engine Results Page), the more they become familiar with your brand. This puts you top of mind.
As a result, you’re the first company users will reach out to when they do need your landscaping services. This puts you ahead of your competitors, helps generate more leads online, creates a positive user experience, and maximizes your reach!
Boost your business's online presence by building a likable brand image, popularizing your brand on social media through social proof, and making use of SEO for landscaping companies!
At Digital Resource, our digital marketing experts and SEO specialists will work with you to create a custom marketing plan that will turn your business into your community’s go-to landscaping company for all their landscaping needs.
Want to start getting more clients online? Contact us today to get started!
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!