3 Ways to Boost Your Landscaping Company's Online Presence
Having a strong online presence gives your landscaping company the ability to build brand awareness. It’s the first step towards becoming more popular, trustworthy, and likable to customers.
So, how exactly can you boost your landscaping company’s online presence to become popular and convince more customers in your target area to choose you over other landscaping companies?
The answer is simple: SEO for landscaping companies. Learn how to boost your company’s online presence!
3 Techniques to Increase Your Landscaping Company’s Online Presence
1. Aim to Be a More Likable Brand
It’s fair to say that nobody wants to do business with people they don't like unless they have no other choice. Consumers would much rather buy from companies they like.
You want your landscaping company to be likable. However, developing likability as a business is challenging. To do this, you need to find unique ways of connecting with customers and show them who you are as an organization.
Being authentic can help you get there. 90% of modern consumers say that brand authenticity is crucial when deciding which brands they like and support.
Brand authenticity is all about being transparent and real. When you’re an authentic landscaping company, you’re honest about your mission and values.
You’re transparent about your policies, and you connect with your customers on an emotional level. Here are a few ways you can start being more authentic:
Use storytelling to communicate who you are and resonate with your audience. People like to hear real stories. They want to know what your organization is, what it stands for, and how it came to be. Brand storytelling can be a very powerful tool. You can use it to inspire others to join your cause, convince people to buy, and convey a positive experience.
Give expert advice and insights. You want customers to see that you genuinely care about them. Instead of always trying to get people to buy from you, give them useful landscaping tips and hacks that will make their lives easier. Being authentic also means sharing your deep knowledge that comes from experience through blogging, sharing expert tips on social media, and publishing case studies.
Ask for your customers’ feedback. Another way of showing your customers you care is asking for their feedback. It can also provide you with insights on how to improve your landscaping company and provide even better services and experiences.
Showcase the men and women behind your company. To humanize your landscaping company, introduce your employees to your customers on social media and feature them in your videos. They can be the face of your business, giving your company a tangible personality.
Publish behind-the-scenes clips. People are curious to know what happens behind closed doors. Show customers what you do and how you do it by posting behind-the-scenes clips of how you provide your landscaping services, where you source your materials, and the hard work that goes into making people’s lawns and backyards beautiful. This is a great way to make your business more relatable.
Be vulnerable. Admit your mistakes and apologize, share the challenges of running a landscaping company, and don’t be afraid to ask people for their opinion.
2. Use Social Proof to Become More Popular Among Your Target Customers
In a world full of skeptical consumers, the success of your landscaping business rests on having a solid reputation. This is why you need to work on establishing yourself as a trustworthy landscaping company first.
This is what’s going to get your customers to talk about you on social media and recommend you to their friends and family. It’s a great way of becoming popular among your target clients.
People watch what others buy and follow their lead. It’s human nature! This is where social proof comes into play.
Along with convincing your customers to rate your business on social media and leave reviews on Google My Business, you should also consider making customer testimonials you can place on your website and other social media pages.
Customer testimonials feature real, relatable people. Testimonials can be in the form of a quote, video, case study, or interview.
A good customer testimonial possesses the following characteristics:
Features real people who share the same problems or pain points that your target customers experience
Specifies the services or products that a particular customer likes and why
Includes your customer’s name, title, company, and picture
Besides testimonials, another form of social proof you want to invest in is working with content creators, social influencers, or brand ambassadors.
Collaborating with content creators, social media influencers, or brand ambassadors offers many benefits. They can help spread positive messages about your landscaping company, boost brand awareness on social media, and influence consumer sales.
Choose someone your target customers know (e.g., someone who’s known in your local community to have a well-maintained lawn and is active on social media; someone passionate about home improvement, gardening, and renovation).
Choose an influencer or brand ambassador who has genuine engagements and real interactions with their followers. When working with influencers, it’s not always about how many followers they have. It’s also about that person’s relationship with their viewers and the community around their channel, blog, or social media account.
Choose someone relevant in your industry who is active in their particular niche (e.g., an architect TikToker for a landscaping company).
3. Optimize Your Business with SEO for Landscaping Companies
SEO stands for search engine optimization. It aims to put your landscaping company in front of potential customers who are searching for your products and services online.
Below are six tips on how to optimize your landscaping business for better visibility:
Conduct keyword research to discover what key terms your potential customers are using to find your offerings online.
Focus on using long-tail keywords. Long-tail keywords tend to be longer and more specific. Although they generate less traffic, they help secure users who are likely to convert into customers.
Localize your keywords to make your business more visible for local search. Include your neighborhood, a popular landmark, or your specific location in your keyword. For example: “affordable landscaping company in West Palm Beach.”
Incorporate your main keywords into your title tags and meta descriptions to convince users to click on your search result. When they see the keywords in your title and description, they'll automatically think that you're a match for what they're looking for.
Claim your business on Google My Business and fill out every essential information, like business name, address, contact number, and business hours. This way, even if you don’t have a website yet, potential customers can still find you.
Provide value to your target audience by writing informational blogs, insightful infographics, how-to videos, guides, and other forms of content that seek to educate and entertain your audience.
Make sure your website loads within three seconds or less to keep people from bouncing off your site and heading straight to your competitor.
Use a mobile-friendly web design to ensure that your site renders well across all devices.
Optimizing your business for SEO for landscaping companies helps you rank high on search engine results pages.
The more people see your company on the SERP (Search Engine Results Page), the more they become familiar with your brand. This puts you top of mind.
As a result, you’re the first company users will reach out to when they do need your landscaping services. This puts you ahead of your competitors, helps generate more leads online, creates a positive user experience, and maximizes your reach!
Take Your Business to The Next Level with SEO for Landscaping Companies
Boost your business's online presence by building a likable brand image, popularizing your brand on social media through social proof, and making use of SEO for landscaping companies!
At Digital Resource, our digital marketing experts and SEO specialists will work with you to create a custom marketing plan that will turn your business into your community’s go-to landscaping company for all their landscaping needs.