Do you have any idea what Google My Business is?
Google My Business or GMB is an online directory where you can list your business to appear in the local search results and in Google Maps.
In fact, you may already have a Google My Business listing that was generated automatically by Google.
All you need to do now is claim it!
One of the reasons why it's so important to enlist your business on GMB is that when people do a branded search of your business, y your company appears at the top of the search results.
And for Digital Resource's West Palm Beach SEO team, Google My Business is perhaps the most straightforward search engine optimization (SEO) strategy a company can make.
By optimizing every aspect of your profile, you can not only ensure that local customers find your business right away, but you can also manage what they see.
So, how can you leverage GMB to attract more local customers to your business?
In this post, we'll share how to do just that with you.
So, without further ado, let's begin!
Before creating a profile, try to look up your business on Google and see if you already have one.
To do this, you can click here.
Don't worry if neither you nor Google has made one. Google will walk you through the complete profile creation process.
If this is your first time adding your company to Google Maps, you may do it in three simple steps:
1. Sign in to Google Maps on your computer.
2. You may add your business in three ways:
3. Finish signing up for Google My Business by following the on-screen prompts.
If one has already been generated for you, you may claim it by doing the following steps:
1. Launch Google Maps on your PC.
2. Type the business name into the search field.
3. Select the proper business name by clicking on it.
4. Select Claim this business and manage it today.
5. Choose a verification option and follow the on-screen instructions.
Once you're on Google Maps, it'll be easier for customers and prospects to find your physical location.
Write a brief, compelling description of your company's products and services, incorporating localized keywords that online searchers are likely to use to describe your business, such as "dental clinic in West Palm Beach" or "lawn care services Florida." This will help to enhance search results.
Don't know how to write one? Click here for inspiration.
Once you're done writing your description, it's time to add photos and videos that will pique the interest of your target audience.
If you own a restaurant, it's best to include a photo of your menu, your best dishes, drinks, details of your interior, and the façade of your building.
If you own a gym, you can show your equipment, amenities, and your coaches doing their thing.
Don't be afraid to get creative.
You also have to make sure to include all of the needed information, including your physical address, phone number, and business hours.
The more detailed your listing is, the higher it will rank in Google's search engine rankings.
Want to make your business stand out in your area? Find out the best strategies to use to get ahead of your competitors here: Local SEO Strategies to Get Ahead of Your Competitors.
Our West Palm Beach SEO team emphasizes that customer reviews significantly determine your Google My Business (GMB) rating in search results. Therefore, it's critical to have reviews on your business page.
Always make it a point to delight your customer by providing good customer service.
Make sure to respond to reviews whenever you get one. This will encourage your customers to rate your business and leave feedback, especially when they know that you're listening to what they have to say.
Once you've covered the essentials of your profile, you have to check what else Google My Business has to offer.
For example, it just launched a new feature that allows service businesses to display the area in which they provide their services. You can also use the Google My Business Posts tool to promote coupons, blog posts, and special events, among other things.
Our West Palm Beach SEO team believes that posting consistently will improve the SEO of your website if you include relevant keywords in your posts. They appear on your GMB homepage in a format similar to mini-ads or social media updates.
We also recommend that you include a link to your website or social media pages in your posts to enhance their efficacy.
In addition to your free listing, you'll have access to Google Analytics data. Google Analytics will show you where your clients are coming from and how they are discovering you online.
You can also track how people react to specific posts, promotions, and calls to action, which can help you fine-tune your marketing plan in the long term.
Here's a quick guide on How to Track Google My Business in Google Analytics.
Please keep in mind that anyone can edit your profile, including your competitors. This can lead your prospects to go in the wrong direction and completely miss your store.
So, it is critical to check your listing frequently to ensure that all of the information is still current and accurate.
It's also crucial that you reply to both favorable and unfavorable reviews that may have been posted. Responding to customer feedback not only shows that you care about what your customers have to say, but it also encourages them to leave reviews.
Google My Business is a free SEO tool that any business owner can promote their business and reach more people. However, not everyone is taking full advantage of it.
At Digital Resource, we understand that time is of the essence, and you don't want to make any mistakes. We are confident in our capacity to produce exceptional outcomes by accelerating your business growth, generating more leads, and increasing sales for you.
You'll have peace of mind knowing you're working with a highly skilled and trusted SEO team in West Palm Beach.
We can help you with content production, customer engagement, digital ads, reputation management, SEO (Search Engine Optimization), social media ads, web design/development, and much more.
Because we are passionate about growth, our primary purpose is to ensure that your company thrives and prospers in all aspects. We want to see you soar to the top of Google's search results and generate a torrent of leads that will propel your business forward.
Learn more about Digital Resource's digital marketing services and contact us today for a free consultation!
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!