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SEO Strategies Every Landscaper Needs to Know

Search Optimization

With more than 90% of internet encounters beginning with a search engine, you don't want to pass up a golden opportunity to reach people who are interested in your landscaping company.

By investing in search engine optimization, you can help your business appear in more search results and drive more valuable visitors to your website.

In this article, we will provide you with six strategies on SEO for landscaping companies.

Do you want to know where your SEO is right now? Check out our free SEO checker to evaluate how well your SEO is performing!

Six SEO Strategies Every Landscaper Needs to Know

1. Look for Relevant Keywords to Appear in the Appropriate Search Results

four fingers pointing on the "keyword" button in a keyboard

Finding the right keywords is the first step in SEO for landscaping companies. Keywords influence where your landscaping company appears in search results.

If you're eager to appear in relevant search engine results pages (SERPS), you must optimize your website for keywords relating to your landscaping business.

To locate the right keywords, use a keyword research tool such as Google Search Console, Soovle, or Jaaxy. These tools will assist you in generating relevant keywords for your website.

When conducting keyword research, concentrate on long-tail keywords.  

Long-tail keywords are composed of at least three words, such as "landscaping company in Florida." These keywords are good for SEO because they're specific, meaning that people searching for them are more likely to be intrigued by your business.

So, if someone looks for "tree removal services in Florida," you already know what they're looking for. Searching for "tree removal," on the other hand, isn't precise, and the searcher could be looking for anything.

Once you've identified your long-tail keywords, put some effort into incorporating them into your website. You should use them across your page to ensure that you rank for that keyword.

However, don't go overboard with your integration since this might lead to keyword stuffing and affect your site's ranking.

2. Improve Your Title Tags and Meta Descriptions to Entice Searchers to Click

The optimization of title tags and meta descriptions comes next on the list of SEO landscaping strategies.

These two elements are the first things that your target audience sees in search results. They must be optimized because they determine whether someone clicks on your listing or ignores it. Search engines also utilize title tags to assess the context of your page and rank it in search results.

To make a more appealing title tag and meta description, you should:

  • Make it entertaining and stand out from the crowd
  • Insert your main keyword at the start of the tag
  • Keep it under the 60-character restriction to avoid having your title tag cut off
  • Use power words such as "skyrocket," "ultimate," and "exclusive" to make your list more appealing
  • Use your primary keyword within the description to produce a more intriguing meta description
  • Give your viewers a peek at what they can expect
  • Keep your meta description around 155 characters

With a well-optimized title tag and meta description, you will rank higher in search results and attract more interested leads to your lawn care business.

3. Claim Your Google My Business Listing to Get Local Leads

Google My Business homepage

Never ever forget to claim your Google My Business (GMB) listing while doing SEO for landscaping companies. A GMB listing is a profile that displays in search results when a person searches for a particular type of business or service in their neighborhood.

With an optimized GMB profile, you might just make it to the local SEO 3-pack, which is critical in driving local leads to visit or contact businesses in their area. A local SEO 3-pack is the listing of three businesses you see in the search results when searching for terms with keywords like “near me” or “near (location).”

You need to claim this listing so that when someone types "landscaping companies near me" or "landscaping companies in [YOUR CITY]," your company appears in the local 3-pack at the top of the search results.

As soon as you've claimed your listing, fill it out so that it's well-optimized for search results. Don’t forget to double-check your NAP (name, address, phone number) before posting your information. Then, proceed to optimize the rest of your listing.

Include a brief description of your company's services as well as your hours of operation. It's also critical to provide your website URL so that people may discover more about your business.

Finally, upload images to your Google My Business listing.

According to Search Engine Land, companies with 100 or more photos earned 520% more calls and 1065% more website hits than ordinary companies.

Add photos of your employees, projects, and more to increase the number of views and leads on your listing!

A Google My Business listing is a primary component of landscaping SEO. Take the time to optimize it so that you can appear in more local searches and drive leads.

4. Create Content to Attract High-Quality Leads to Your Website

Content generation is a major component of SEO for landscaping companies. It aims to increase landscaping-related traffic to your website.

As a landscaping expert, you have people actively looking for knowledge of doing landscaping jobs. When you generate content, you share your expertise with your audience and provide them with information to help them with various tasks.

Content also plays a role in establishing yourself as an authority in your field. People will believe you know what you're talking about, and as a result, they will be more likely to choose your company when the time comes to hire a landscaper.

You can produce a variety of content, including:

  • Blogs
  • Ebooks
  • Guides
  • Infographics
  • Podcasts
  • Videos

Since not everyone prefers the same type of material, you must employ a variety of content forms to appeal to various sections of your audience.

When creating content, keep industry-related subjects in mind.

Creating content relevant to your business is a critical component of SEO for landscaping companies to bring qualified traffic to your site.

You won't get the right leads to your page if you develop irrelevant content for your industry.

Enter your main keyword into Google and search for ideas on how to shape your article. You may see what your competitors published to get a sense of user search intent and get insights on how you can make your content stand out from the crowd.

To be effective with content marketing, you should accomplish the following:

  • Make sure that your digital content is skimmable and easy to read
  • Make use of graphics and videos to break up text and keep readers interested
  • Make a content calendar to ensure that you publish content regularly

5. Improve the Load Time of Your Website to Keep Leads on Your Site

Did you know that about 85% of website visitors want sites to load in three seconds or less? This is why boosting site load time is a vital component of SEO for landscaping companies.

If your page takes too long to load, your visitors will leave and go to a competitor's website instead. You'll raise your bounce rate, which will hurt your rating and cause you to lose leads to your competition.

Check your site's current load time to avoid an increase in bounce rate. Use a tool like Google PageSpeed Insights to see how quickly your site is presently loading. This program will also provide you with advice on how to increase the speed of your website.

If you don't have any experience with coding or working on the backend of your website, you can hire a digital marketing company to help you with page speed optimization.

6. Make Sure Your Site Looks Fantastic on Mobile Devices to Keep Leads Engaged

Web design guide for various mobile devices

When it comes to SEO for landscaping companies, having a mobile-friendly website is essential to your company's online performance. 

With mobile devices accounting for more than 70% of internet use, there’s a huge chance that someone will be looking for your landscaping company on a mobile device.

You'll lose these leads if your website isn't mobile-friendly.

Not to add that, since Google switched to a mobile-first index, having a mobile-friendly site is critical to ranking well in search results.

So, how do you make a mobile-friendly website?

Integrating responsive design into your website is the most effective way to develop a mobile-friendly site. Responsive design allows your website to adjust to whichever device someone is using. Your site will change any device's screen size, from tablets to mobile phones, to provide the most incredible experience possible.

A mobile-friendly website will assist you in providing an excellent experience for users on all devices. It will help you rank better in search results.

Start Using SEO for Your Landscaping Company Today

Investing in SEO for landscaping companies is a terrific approach to improving your website's visibility in search results. You'll build more optimized pages that rank higher and bring in more quality traffic for your business.

Digital Resource is here to help you get started with SEO for landscaping companies. We can help you track and measure your SEO performance and returns to ensure you're getting the most out of it. We'll work with you to create a successful SEO campaign.

Are you ready to get started with SEO? Contact us today for a free quotation.

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