By now, you might already have a clear understanding of what SEO is and why it’s incredibly essential to make it a part of your marketing strategy.
The question is, how well do you know about its strategies that cater to different businesses, specifically enterprise and local SEO? Only a little? Or, perhaps it’s your first time to hear about them?
Well, if you’re looking to expand your SEO knowledge, you’ve definitely come to the right place. This post will tell you everything you need to know about these two search engine optimization tactics – from what they are, the benefits they bring, and the things that them apart from each other.
With these things in mind, let’s get to it!
As the name implies, enterprise SEO refers to a type of search engine optimization that’s meant for enterprise-level websites. It’s a strategy used to boost their organic rankings on search engines.
In case you’re wondering, enterprise sites are those that contain hundreds of thousands or even millions of pages, and they are viewed as a leading authority when it comes to marketing thought leadership.
The thing about enterprise SEO is that it requires high-level strategies to boost revenue for larger and more established organizations. By larger and more established organizations, we mean those that have secured a spot in the Fortune 1000. And, with a massive volume of pages and links involved, it makes perfect sense that the strategies need to be scalable in order for an enterprise site to maintain good search engine rankings.
So far, many SEO specialists have agreed that it’s the best way to increase revenue and drive more website traffic. That’s because enterprise SEO is much more specialized than that of a local or smaller company. A professional is assigned to improve the traffic of every small niche of a comprehensive website.
Aligning your business goals with broader market opportunities while giving your brand reputation a major boost is the primary goal of enterprise SEO. Delivering organic market share growth at Fortune 1000 scale is basically what it’s all about, as opposed to traditional search engine optimization which tends to deliver outcomes with an incremental value.
Enterprise SEO requires transparency, agility, and a carefully-thought-out plan. In order for it to achieve the results you’re hoping for, you should aim to implement an effective enterprise SEO strategy that carefully follows the three S’s: smarter, scalable, and sophisticated.
Now, let’s focus our attention on local search engine optimization.
In a nutshell, local SEO refers to the process of improving local search visibility for small businesses, mainly those with physical locations such as a boutique shop or dental office, as well as service-area businesses that operate throughout a particular geographic area, like a pest control or landscaping company.
Without a doubt, local SEO is a huge must if your goal is to win the hearts of people in your area who are searching for the products and/or services you offer. These searchers are usually ready to make a purchase, especially if they’ve included phrases like “…near me” or “… in (name of city).”
By optimizing your website for local search, your rankings will go up, as well as your visibility in local search results such as Google’s Local Pack, Google Maps, and the Local Finder. In other words, there’s a huge chance that you’ll grab the attention of your target audience and get them to convert.
On the other hand, failing to incorporate local SEO into your marketing strategy will make it harder for you to grow your online brand reputation, which will more than likely hurt your sales if you’re looking to promote your business to consumers located in a certain city or town.
Local SEO involves a number of tactics – from citation building and Google Business Profile optimization to local link building and reputation management. When done correctly,
Now that you have a clear idea of what enterprise SEO and local SEO are, let’s move on to their shared key benefits, especially for larger companies. Have a look at some of them below:
Improving your brand's web presence locally is crucial no matter what the size of your business is. Not only does it attract more visitors, but it also helps you build a trustworthy relationship with your audience, as it allows them to become more familiar with your brand.
While we’ll be exploring the difference between enterprise SEO and local SEO later on, you should already know that the former actually focuses on the latter. Both have dedicated members designated to improve their brands’ market presence in the local market.
In short, they’re doing SEO mainly to attract people within their geographical area.
It’s not uncommon for people today to go through online reviews and testimonials before deciding which brand is perfectly suited for their wants and needs. The more positive reviews you collect from your customers and share on your website and other platforms, the more your target audience sees you as a favorable and reliable business.
Both SEO strategies play a pivotal role here. They produce good reviews about your brand that can boost your profit up to 40%. And, because one of your tasks is to publish high-quality content on a regular basis, Google will rank you high, seeing that you happen to be a thought leader in your niche.
As with traditional SEO, both enterprise SEO and local SEO come with numerous strategies that can drive conversions greatly. Higher search visibility naturally leads to more traffic and visitors, which can eventually result in more conversions.
For instance, if you optimize your product descriptions in such a way that they match with your target keywords, you’ll increase your odds of getting discovered by searchers who are close to making a purchase.
A conversion can be in the form of one or more of the following:
Just like keywords, backlinks are a vital component of SEO. When a high-authority website shares a link to your content or references it, their readers (who are most likely your potential customers) will learn about your business.
This means more traffic and more new visitors who could eventually turn into customers. And, if they trust your enterprise or local business website, they’ll view you as a trustworthy brand as well.
Although we can clearly see how similar they can be in terms of benefits, enterprise SEO and local SEO also vary from each other in numerous ways.
Local SEO is always associated with small businesses that have brick and mortar locations, whereas enterprise SEO no longer considers the user’s location. In short, there’s a geographical limit in local SEO, and no such thing in enterprise SEO. Local marketers
Despite the fact that both types of SEO aim to improve a website’s visibility and ranking, they would achieve it using different tactics. Strategies that work for smaller businesses won’t necessarily work for larger ones, and vice-versa.
One of the primary strategic differences between the two is their keyword usage. Unlike larger enterprise corporations, local businesses don’t typically target highly competitive, short-tail keywords. Local searchers are more precise when finding information, considering that they’re close to making a purchase.
Next, enterprise SEO tactics usually include content expansion and focus on both external and internal linking. With regards to creating quality content on an enterprise level, the process should be scalable for the SEO team to find relevant keywords that will be passed on to the content team.
Updating old content, particularly those with high page authority and backlinks, is another priority in enterprise SEO. The key is to refresh them while adding new information, without getting rid of secondary keywords the content is ranking for.
Internal and external linking should be scaled as well. On an enterprise level, link building becomes more complex. The more backlinks a web page contains, the more organic traffic it gets from Google.
Among these local business marketing tactics are proper reputation management, local link building strategy, creating and optimizing a Google My Business profile, publishing local content, and improving local business listing.
Additionally, bigger companies need a specialized enterprise SEO team to keep track of and maintain organic rankings. This isn’t the case for smaller businesses, as most of the time, the person in charge of SEO also tends to be in charge of the content.
It’s imperative to remember that search engine optimization depends entirely on the kind and size of business you have. Regardless of which industry you belong to, it goes without saying that SEO is there to help your brand grow by driving more traffic, generating more quality leads, and providing a good return on investment.
If you’re running a local business, you’ll obviously go for local SEO. If it’s a comprehensive, complex business you own or manage, then enterprise SEO is definitely the solution for you.
Keep in mind that local SEO helps in location-based searches, while enterprise SEO works on a much broader level. Large corporations will benefit more from enterprise SEO since their issues tend to be more complex due to the number of web pages on their site, the number of backlinks they’ve acquired, and the domain authority they’ve gained so far.
Then again, at the end of the day, it’s the SEO team who’ll have the final say on which kind of strategy will best suit one’s business.
That concludes our post on enterprise SEO and local SEO. Again, choosing which one to use will depend on the type of business you have, as well as what your goals are.
If you own a local business, it makes perfect sense that you go for local search engine optimization. If you're running a corporation, then enterprise SEO is the way to go.
Whichever of these two you end up with, we sure hope it brings you success!
From brick and mortar businesses to enterprise companies, we at Digital Resource can proudly say that we've helped our clients grow and stay ahead of the competition through our SEO efforts.
So, if you're thinking of investing in a digital marketing agency instead of going through the headaches of enterprise or local search optimization, you can definitely count on us to get the job done.
Customizing an enterprise SEO solution, online reputation management, extensive keyword research - our SEO experts have done it all! You might even want to read what our clients had to say about us here so you'll have the reassurance that we're a reputable SEO company.
Book a free consultation with us today to get a better idea of how we can boost your ranking in search results.
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