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14 Practical Tips to Making Your Videos Stand Out

Content Marketing

A survey revealed that 88% of respondents in the 2022 Content Marketing and Visual Storytelling Survey say they’re not using video to its full potential, and 86% say they only get average or below-average results from their video campaigns.  

If you feel like your videos aren’t generating the results you want, it could be because you don’t have clear goals.  

Without a solid video strategy to guide your efforts, you won’t be able to create the right content for your target audience and measure results.  

But a strategy will only go so far in improving your business’ video performance.  

You also need to use the right techniques to make your videos pop and provide the value they’re looking for.  

Want to create more professional videos that you can incorporate into your West Palm Beach web design to capture your audience’s attention?  

In this article, we will share with you practical tips that will help your videos stand out and improve their performance.  

How to Make High-Quality Videos that Standout

You don’t need expensive equipment to be able to produce high-quality, polished videos.  

Achieving a professional look is more about your technique than your tools so chances are you can still make great videos for your campaigns or West Palm Beach web design even with just your phone.  

Just make sure to pay attention to the following key details:

1. Good Lighting is Important

Business owner using good lighting to make high-quality videos.

Lighting makes a huge difference in creating a professional-looking video. So make sure you have proper lighting during filming.  

The sun is one of the best "tools" you can use to achieve a vibrant aesthetic, which is why so many people film outdoors during the day!

Just make sure to shoot in the morning or afternoon, when the light is softer because it's more flattering on your subjects.  

Avoid the midday light because it can cast shadows and look harsh on your subjects.  

If you’re filming indoors, you need to study the different types of lights and where you should place them to achieve the effect you want to create in your videos.

2. Avoid Messy or Distracting Backgrounds

One easy way to make your videos look more polished is to use a clean background. Messy backgrounds will distract your audience from paying attention to what you have to say.  

An easy hack to achieving a solid-colored clean background is to use a wall, bedsheet, or a large sheet of backdrop paper. Another tip to keep in mind is to stay several feet away from your background to avoid casting shadows on it.  

Shooting in a “professional” environment like your home office is another good idea. Just make sure to avoid any window or reflective surface in the background of your video.  

3. Use a Good Video Editing Program

A good video editing program can help transform your raw footage into something professional.  

There are many video editors available in the market but here are the key features to look out for:

  • Scene transitions
  • Ease of use
  • Ability to add text to video
  • Ability to trim and crop videos
  • Ability to add filters and overlays
  • Ability to change the aspect ratio
  • A library of stock sounds
  • Special effects

4. Keep Your Editing Simple

Using different special effects and transitions in your videos can be fun and addictive during the editing process but keep it simple as much as possible.  

A clean editing style looks more professional overall. The crazier your transitions are the wackier and tackier your video will look. Not to mention that it can impact your West Palm Beach web design too!

Aside from this, here are video editing best practices to keep in mind:

  • Clean up any background noise using noise canceling.  
  • Adjust lighting if necessary.  
  • Delete awkward scenes and pauses.  
  • Add background music and transitions.  
  • When cutting from one scene to another, make the cut when there's motion in both frames for smoother, more natural jumping.

5. Use Your Phone Correctly

Business owner using phone to make video content to add to his web design in West Palm Beach.

If you don’t have a DSLR camera, no problem. You can use your phone to capture professional videos as long as you follow the following tips:

  • Use the camera on the back of your phone because it has better quality compared to front cameras.  
  • Depending on your video content format, it's best to record vertically or in portrait mode if you're doing short-form videos or social media Stories. But if you're making an ad or branded video, record horizontally or in landscape mode instead of vertically. This will give you footage that looks larger on all devices.  
  • Use an overlay grid on your screen to keep your phone leveled and avoid titled footage.  

6. Get Comfortable In Front of The Camera

If you’re the subject in most of your videos, make sure you know how to be comfortable in front of the camera. The way you carry yourself has a huge impact on how professional or polished your content looks.  

When you look nervous or fidgety, your audience will feel uncomfortable. This can distract them from your message. Fortunately, you can improve with practice with the following tips:

  • Smile naturally, especially at the beginning of your video. This is a great way to get your audience hooked and create a good first impression.  
  • Use open body language to make you look calm and relaxed. Make it like you’re talking to a friend.
  • Make an effort to enunciate your words. If you speak too quickly, your audience will have a hard time catching up on what you're trying to say.  
  • Find a comfortable space to film.  
  • Create a script to help organize your thoughts and plan your videos so you know what to do next.  
  • Pick out an outfit that makes you feel good about yourself.  
  • Keep practicing. It’s okay if you mess up.

7. Shoot from Different Angles

To add visual interest to your videos, shoot from a variety of angles. This can be a very helpful technique, especially if you’re making how-to videos, product demos, or video ads.  

If you’re making a branded video montage for your West Palm Beach web design, it's also good to use a variety of angles to make it more interesting.

When changing angles, shift by at least 45 degrees to keep things varied.

8. Aim for a Crisp and Clear Audio Quality

To keep your audience engaged and hooked throughout your entire video, provide clear and crisp audio.  

Fuzzy audio that’s hard to understand can be very annoying. It might even be enough for some to hit the back button within a few seconds.  

Some people will even endure watching a video that’s not shot in HD as long as the audio is good.  

Make sure you invest in a good microphone so you can capture clear audio. It’s also a good idea to use a pop filter to get rid of crackles and blips on your recordings.  

9. Stabilize Your Video

Nobody likes to watch shaky footage. It can make your viewers feel seasick and incorporating this into your West Palm Beach web design can make your site look very amateur.  

Use a tripod or set your camera on a sturdy surface so your videos turn out steady.  

Unless you're vlogging, don't move your camera around too much. If you need to change perspective, cut from one shot to another, and don't show the part where your footage is shaky.  

If your footage still turns out shaky, use video stabilization software to help you fix it.  

10. Use an Eye-Catching Thumbnail

People on social media will scroll endlessly unless something catches their attention. Make sure your social media videos are eye-catching by using interesting and direct-to-the-point thumbnails.  

You can achieve this by following the best practices below:

  • Use a simple image that’s easy to understand.  
  • Focus on faces and emotions.  
  • Avoid clickbait thumbnails.  
  • Add text to give your audience an idea of what to expect when they watch your video.  

11. Aim to Provide Value

Another way to make your video pop or stand out from the crowd is to make sure that it provides value to your audience.  

You want to tackle topics they care about or are curious to learn. So, ask yourself, "Will my target customers care if I post about this?" If the answer is no, you shouldn’t post it!

If you're wondering what "valuable" looks like to your audience, don't be afraid to ask them what they want and follow these tips below:

  • Aim to entertain your audience with humor or by joining challenges online.  
  • Educate your audience on topics you know are relevant to their interests.  
  • Intrigue your audience.  
  • Solve a problem.  

Your videos should have a purpose and you want to create content around that purpose so you can achieve your end goal.  

12. Optimize the Length of Your Videos

Multimedia streaming from laptop screen.

Depending on what you’re trying to show and which platform you’re going to post them on, optimize the length of your videos.  

According to experts, you should keep your videos under two minutes, but this depends on what you're trying to do. For example, if you're doing a tutorial, you want to be thorough to help your audience.  

This means your video might take ten minutes or more, depending on how complex the topic you're discussing is.  

When it comes to posting videos on social media, it’s best to keep them short. Here are the recommended video lengths for various social channels:

  • Facebook: 3 minutes
  • LinkedIn: 30-90 seconds
  • YouTube: 8 minutes
  • Twitter: 15 seconds
  • TikTok: 30 seconds
  • Instagram: 30 seconds

13. Provide a Clear Call-to-Action

Create a caption or description to go along with your video, whether you're posting it on YouTube or other social media channels.  

Make sure to include a call to action that will motivate your audience to take the next step, such as a watch, video, press play, and many more.  

Like any other vlogger, you can also ask your audience to post a comment or ask a question in the comment section. With a clear call to action, you can easily improve the engagement rate of your videos.  

14. Add Captions

It’s important to use captions or subtitles because this helps improve user experience.  

A lot of people watch videos muted, so adding captions will help send the message you want to communicate to your audience.  

It will also make your video more accessible to people with disabilities.  

Take Your Videos to the Next Level!

Now that you know how to improve your videos and make them pop, make sure you use them to your advantage!  

Using high-quality video in your West Palm Beach web design can help improve the credibility of your site. Posting engaging videos on social media can also drive likes, comments, and visits to your site.  

A video is an invaluable tool you need to boost your business.  

Video marketing experts at Digital Resource can help you create a video marketing plan that will put your business ahead of your competitors and attract more customers online.  

Contact us today for a free consultation!  

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