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Video Marketing in 2022: What’s New?

Content Marketing

In 2021, 86% of small and mid-sized businesses used video to boost their digital marketing efforts. In fact, 93% of them say that it’s a crucial part of their strategy.  

This year, it’s clear that modern consumers still want more video content from brands they love.  

According to Optinmonster, 72% of people prefer to watch a short video to learn about a brand’s products or services. Research also shows that 84% of consumers have been persuaded to buy after watching a video.  

Consumers are extremely receptive to videos on social media. It’s actually their most favorite type of content to see on the platform. No wonder nearly 93% of brands say that posting videos on their social media accounts has helped them generate new customers. And, more than 75% of marketers say that conducting Facebook Live helped increase sales for their business.  

As a local business owner in Miami, you might want to leverage the power of video marketing to attract customers within your area and grow your local business in the process.  

By combining local SEO in Miami and video marketing, you can boost your visibility in search and put your business ahead of your competitors.

So, as video continues to be the most engaging type of content and every consumer’s favorite form of online content, you need to use video to your advantage and be mindful about the video marketing trends that will help you succeed in 2022.  

In this article, we will share with you our top four video marketing trends that we believe will bring traction to your local business.  

Without any more delays, let’s get started!

Video Marketing Trends to Boost Your Local Business

1.  Sequential Storytelling

illustration of a writing note with the words "what's your story?"

YouTube revealed that videos with sequential storytelling tend to perform better and create more memorable ads compared to the conventional formats of narrative.  

Sequential storytelling is a narrative format that strings different stories together into a single unit, with each story leading to the next one. What makes it very effective in engaging users is the fact that it takes people on a journey of deep and compelling storytelling.  

Many brands and content creators today have been featuring sequential storytelling in their social media ads. You’ll find them posting a series of different videos covering a single topic or theme. .  

This 2022, consider jumping on the bandwagon and use this video marketing trend to help you reach out customers within your area.  

Tell a single story across multiple videos and serve them to your customers as they travel along their purchase journey. This can put your local business at the top of your audience’s minds and convince them to buy from you, not your competitors.  

However, since more and more businesses incorporate this trend into their video marketing strategy, competition will increase - that’s why it’s crucial that you set yourself apart from everyone else in your industry.  

To gain a competitive edge over your competitors, focus on providing value and delivering a story that will resonate with your target customers. Here are other ways to make your video content more effective:

  • Keep your branding consistent no matter what type of content you’re creating. This makes your videos more memorable, distinguishing you from your competitors.
  • Optimize your video to catch your audience’s attention and hold it long enough to engage them and move them further along the sales funnel. You can use local SEO in Miami keywords to boost the visibility of your videos for local search and incorporate them into your video titles. It also pays to use eye-catching thumbnails because it helps drive clicks.  
  • Complement great visuals with ecstatic music. Create an immersive experience by choosing the right music for your videos and take your viewers on a visual and aural journey.  
  • Ensure that your narration is audible and is not overpowered by your background music. Add subtitles to make your videos more inclusive and for better comprehension.  
  • Keep your videos short and sweet, and make your first three seconds count. Give people a reason to invest their time and sit through your videos by wowing them within the first few seconds.  
  • Always include a killer call to action to drive your viewers to convert. Make it easy for them to take action by using annotations they can click on while your video is playing or including a link in the description.  

2. Interactive Videos

Interactive videos use technology to provide a more immersive experience. They give viewers the ability to interact with the video content itself through different tools.  

Interactive videos come in many forms. Some of the most popular formats include camera filters, games, shoppable videos, and quizzes.  

Many top brands and marketers are already using interactive video to engage consumers and boost their digital marketing initiatives, and they have found it to be very effective. 70% of marketers say that interactive videos engage users very well, while 87% of businesses agree that they experience a growth in their online sales after using interactive video.  

With interactive videos providing users a total sense of control,  everyone gets to make their own decisions, leading to a more personalized experience.

This 2022, consider using interactive video to engage both your customers and prospects. Below are some ideas on how you can incorporate interactive videos to promote your local products or services:

  • Shoppable e-commerce videos: Create a one-of-a-kind shopping experience for your customers by making it easy for them to add products they love to their cart the moment they see them.  
  • Interactive video catalog: An interactive video catalogue is a great way to showcase your products and help your viewers envision themselves using them. You can also use it to educate prospects and give them the option to shop in real-time.
  • Interactive Webinars: Turn intimidating long-form videos into something more enjoyable by giving your attendees the chance to chat with moderators and jump to different sections  
  • Interactive Onboarding videos: Walk your customers through the different features of your products and how to use them by creating a video with auditory explanation and visual cues that your customers can follow along.  
  • Interactive Product Education Videos: Give your audience the freedom to make informed decisions by providing actionable steps for determining what type of product type is best for them without having to consult an expert.  

3. Short-Form Videos

Image of TikTok app

Short-form videos are incredibly popular right now.

If you scroll through any social media platform, you’ll see all sorts of TikTok style videos - from crazy dance moves to funny pranks and stunts.

Instagram also created its very own version of short-form video feature called Reels.

The goofy and fun vibe, which is basically a combination of information and entertainment, is carrying over into marketing this 2022.  

As a small business owner, it’s a good idea to create an account on TikTok and Instagram and start making short-form videos that not only show the fun side of your business, but also your authenticity and transparency.  

86% of consumers say that they want brands to be authentic, and it’s actually one of the key factors they consider when deciding which companies to support and buy from.  

Use short-form videos and leverage them on social media to show people who you are as a brand and what you believe in. With the right content, you’ll be able to garner the right attention from the right audience and drive them to your site, attract leads, and make more sales for your local business!

Here are five ways you can leverage short-form videos for marketing:

  • Establish a connection with your target audience and make your brand more relatable by joining dance trends, challenges, doing duets, and many more.  
  • Build a more meaningful relationship with your ideal customers by evoking strong emotions through your short-form videos.  
  • Provide expert tips and tricks to establish credibility and build trust with your audience.  
  • Create content according to the interests of your target audience on different social platforms.  
  • Tell people the story behind your local business and what happens behind the scenes to be more transparent and authentic with your audience.  
  • Partner with influencers to widen your reach and localize your content. Host local shows, events, and places.  
  • Optimize your videos for local SEO in Mami. Show up in front of your ideal customers right when they need you by using the right localized keywords for your video content.  

4. Live Videos and Stories

Two influencers doing live video that's optimized for local SEO in Miami to boost visibility

Livestream discovered that 80% of consumers prefer to watch live videos from brands they support than read a blog.

Not only is it so much easier to absorb information visually, but nobody really has the time to read lengthy blogs anymore.  

Consumers are living in an era of digital distractions. They’re constantly bombarded by all sorts of information from left to right and wherever they go.  

That said, be smart in picking the types of content to serve your target audience, as well as the channels to reach them effectively.  

Live videos and Stories are super effective at engaging users and catching their attention.  

Live videos are watched three times longer than pre-recorded videos, and 25% of Millennials and Gen Z use stories to find new products and services to purchase.  

For your local business, why don’t you try live selling or doing a live Q&A to boost engagement and sales? You can also use stories to keep your brand on top of your target audience’s minds. The more they see you, the more familiar you become to them, and the more they’ll likely choose you over your competitors.  

Maximize Your Video Content by Optimizing for Local SEO in Miami

Did you know that videos are 50x more likely to be organically ranked on Google compared to text-based results?

With the help of these four video marketing trends and by optimizing your videos for local SEO in Miami, you can put your products and services in front of local customers and drive them to your store!

If you need help creating video content for your local business, we’ll do it for you.

At Digital Resource, our team of digital marketing experts can craft a customer content plan that will not only help you achieve business goals, but also put your company ahead of your competitors.  

Contact us today if you’ve been meaning to grow and expand your business!

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