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11 Tips for More Effective Video Ads for Your Small Business

Digital Advertising

It’s no secret that people love watching videos.  

In fact, video has become the most preferred choice for content consumption today. Nine out of 10 consumers said they want to see more videos from brands and businesses. 72% of people also prefer to learn about products or services through videos.  

Without a doubt, video marketing is one of the most effective ways to improve your Florida SEO ranking, increase your sales, and boost your brand recognition.  

An effective online video advertisement will help a lot in attracting the interest of your audience, keeping them engaged with your business, and converting them into loyal customers - whether that’s on your social media accounts, website, or email newsletter.  

However, some businesses still hesitate to invest in videos ads because they might not get the results or the returns they expect. And, we totally get it. It’s entirely possible to create a “bad” or “ineffective” video ad.  

This is why it pays to do your research and read blogs like this one!

While every business is different, there are some general guidelines you can use to make your ads more effective. Take a look at them below.

11 Tips for More Effective Video Ads for Your Small Business

1. Personalize Your Video Ads

photo of man holding an tablet and watching a video

Personalization is the ultimate standard when it comes to customer experience. If you want to wow your audience, showing them a broadly targeted video ad isn’t the way to do it. Instead, prioritize personalizing your video ads.  

When we say personalization, we mean focusing on content relating to your customers’ interests or problems.  

Personalization can take plenty of shapes and forms. It can be addressing a viewer by their name to create a feeling of one-on-one communication, or mentioning their job title in your video ad.  

Do you remember Facebook’s Faceversary personalized videos where it takes you down memory lane and shows you the first time you joined Facebook and your other “firsts” on the platform? This is a perfect example of delighting your customers.  

But, how did Facebook do it, you ask? Well, the social media giant used personalization to turn customer data into fun, touching videos to invoke nostalgia and joy in users, making them feel a strong connection with the brand.  

You can make personalized videos by making a video template and then integrating CRM data into it. Personalized videos can be a great way to connect with leads on a more personal level.  

Then again, there might be instances where it can come off as creepy to others. So, to be safe, focus on content that banks on your ideal customers’ passions, interests, or problems.  

2. Make Your Video Ads Relevant

Imagine watching your favorite TV show about aliens and robots, and then a video ad about lawn mowing services suddenly appears. Wouldn’t that be annoying?

No one likes getting interrupted by ads, especially those that are in no way relevant to what they’re watching, reading, or listening to. And, to be honest, it can get annoying.

If an ad appears at the wrong moment, it loses its effectiveness. You need to be smart about matching your video ads to the right demographics and the right content.  

Doing this gives you the opportunity to make your ads highly relevant to the content your ideal customers are watching. As a result, your video ads feel less like an interruption and more like a blessing.  

Some advertisers create many versions of the same ad to make sure they blend with the video where they are advertised.  

3. Capture Attention Right Away

Your video ads need to capture the attention of your audience immediately - not because people have short attention spans, but because of the numerous content choices available across various platforms.  

If your video ads fail to grab attention instantly, your viewers will skip your ad after five seconds.  

So, how exactly can you create video ads that will get your audience hooked the first time they see them? Here’s how:

  • Storytelling: People love storytelling. When the premise of a story is something your target audience can relate with, they’re more inclined to stick around and see how the story will end.  
  • Influencers or celebrities: When your ad features a popular celebrity or your target audience’s favorite influencer who’s relevant to the video content your ads are displayed, they’re more likely to watch your ad in full.  
  • Ask a question: Start your video ads with a question or a statement that will spark the interest of your audience. By stating a common problem, your ideal customers will likely listen to what you have to say.  
  • Use great visuals: In case you haven’t noticed, there are times when your video ads play on mute, which is why you must use great visuals to encourage your audience to watch your video.  

As people get more and more selective about what they’re watching, it’s crucial to serve them video ads that interest them and capture their attention right away. Otherwise, they won’t hesitate to skip or scroll through your video ads.  

4. Keep It Short and Sweet

You don’t want your ads to be too long because users will feel like you’re just dragging. However, if you’re going to create a brand positioning video wherein you’re going to tell the story behind your brand, it’s ideal to create a longer video.  

The optimal length of video ads is between 15-30 seconds. Keep this in mind when planning out your video ads. Make sure to eliminate all the unnecessary content and get to your point as quickly as possible. It’s the only way you can keep your viewers watching and engaged.  

5. Collaborate with Creators

two influencers doing a live show

Find out who your target market’s favorite creators are and collaborate with them. YouTube, TikTok, and Instagram creators have developed a massive number of fans that are truly loyal to them. So, consider partnering with them so they’ll help you advertise your products or services and reach new audiences.  

6. Keep It Genuine

Before, perfectly produced video ads were the gold standard of commercials both online and in traditional media.  

But, things have changed. People today are more drawn to behind-the-scenes clips.  

In fact, video content that feels raw and genuine is more likely to perform better than highly produced video content.  

It’s probably why TikTok and Instagram Stories are incredibly popular right now. Most of the videos you see on these platforms are raw footage of people that have no makeup on, creating content about stuff that happens in real life.  

However, the choice of whether to go polished or raw will entirely depend on who you are as a brand. Including a little behind-the-scene content in your video ads is always a good idea. They tend to come off as more authentic or human.  

You should also consider featuring real customers in your ads. When you do this, your audience can relate more, which can help make your brand, product, or service resonate with them.

7. Use the Right Video Ad Format

There’s a huge selection of video ad formats to choose from, including video discovery ads, native video ads, out-stream video ads, bumper ads, non-skippable in-stream ads, and so much more.  

However, not all formats will work well with your campaign goal. Some types are better suited to some goals than others. For example, bumper ads are more suitable for brand awareness and increasing your reach but not so much for developing leads.  

So, carefully consider which video format type you should use based on your marketing goals.  

8. Use a Specific Call to Action (CTA)

An effective video ad can get its audience to take action. This is why you should pay special attention to your call to action.  

A clear and compelling CTA will tell your audience exactly what they should do after watching your video ad and drive them to take action. You also want to make it easy for them to convert by including a link or an interactive element to your video ads.  

CTAs are nothing new, but they’re sometimes overlooked. Make sure you follow the best practices for CTA to optimize the effectiveness of your video ads.  

9. Optimize for SEO

Optimizing video ads for Florida SEO

Optimizing your video ads for Florida SEO can increase your visibility on search engine results pages.  

By inserting a video transcript, paying special attention to the title and description of your video, and choosing an engaging thumbnail, you can improve your ranking on Google.  

Oh, and please make sure that the rest of the page or video your ad is on and optimized for is relevant.

10. Optimize for Mobile

Most modern consumers access the web through mobile. 61% of website visits in the US come from mobile devices. So, it just makes sense to optimize your video ads for mobile.  

Here are some tips on how to optimize your video ads for mobile:

  • Embrace opt-in audio, especially because many users find the auto-play feature to be intrusive. Be creative with your use of branding imagery and use visuals that help elaborate your message.  
  • Consider formatting your videos vertically, as users consume content with their mobile device in a vertical position.
  • Think about the size of the screens where your ads will be displayed. See to it that no visual detail will be lost.  
  • Keep your videos short because consumers tend to have a shorter span on mobile and are more likely to find mobile ads interfering.  

11. Always Test

To fully optimize your video ads and ensure they’re working to their full capacity, it’s necessary to keep on testing and monitoring the results of your ads.  

If you’re not getting the results you expect, slightly tweak your video ads, such as changing the CTA or moving them to different channels, and then test them again.

Many advertisers make multiple versions of a single ad and then test them out to see which copy is most effective. Experimenting with your ads is the only way you can perfect and find the most effective copy that generates the best results under certain circumstances.  

Take Your Small Business to the Next Level with Video Ads!

Most consumers would rather watch a chatty video about your products and services than scroll through a long page of text.  

Today, digital video advertising is every consumer’s most favorite type of content to consume and is considered to be a top digital marketing trend.  

For these reasons, we strongly believe that every small business out there should seriously consider making video ads and optimize them for Florida SEO to take their business to the next level.  

With the help of the tips we shared above, you may now create better and more effective video ads for your small business. And, feel confident that you’ll be getting the results you expect!

At Digital Resource, we can help you create highly effective video ads that will not only put your brand front and center, but also put you ahead of the competition!  

Contact us today for a free consultation!

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