You’re no doubt aware of the fact that consumers spend massive amounts of time on social media. The big question is, how do you capture their attention?
The answer is... through videos!
Without a doubt, videos are an incredible marketing tool.
In fact, Cisco predicts that by the end of 2022, online videos will account for more than 82% of all consumer internet traffic, a figure 15 times higher than in 2017. That means that every business must create marketing videos to stay competitive.
In this post, Digital Resource, the leading internet marketing company in Miami, will show you the seven steps you need to take to create great social media marketing videos.
Are you ready? Let's begin!
Every day, we see a plethora of social marketing videos. But what exactly does it take to create one? Here are the seven steps to creating a compelling social marketing video:
Start by defining your why.
To do so, you must first conduct demographic research and competitive analysis on your target demographic. This will help you understand your competitors' strengths and weaknesses and how they focus on the audience.
It is also critical to identify your goals and objectives. These are some of the most common ones:
Being specific about your goals and objectives allows you to track your progress. Once you've determined your target audience and goal, you're almost ready to start working on the content. First, it’s useful to put together a video production schedule.
A video production schedule is a high-level plan that depicts the progression of the entire production process over time. This lets you ensure that the cast, crew, props, and equipment are all in the right place at the right time.
People nowadays will easily click away from low-quality videos, even if the content is excellent. That means that video quality is crucial, especially for longer videos.
However, spending a lot of money to create high-quality videos for your social media marketing campaigns is not necessary. Nowadays, smartphone cameras are comparable to high-end hardware.
In fact, many vloggers use their smartphones to record videos because it is more convenient than professional cameras.
That said, having a good smartphone isn't enough to create a great video. This is where the right video editing software comes into play.
Social media platforms make it easier than ever for businesses to reach consumers.
It varies from company to company, but typically a successful conversion rate for social media is between 2 and 5%. This means that 2-5% of people who click on your social media advertisements will visit your website and complete the desired action, whatever that may be.
Thus, capturing someone's attention with your social media videos is critical, but maintaining someone's attention is even more critical. Not only should your video look, sound, and feel good, but it should also tell a compelling story.
People tend to ignore videos that are solely focused on a brand or are overly sales-focused. If you want people to watch your videos, you must add value to them. You want your audience to understand what you and your company have to offer and how it can help them.
According to our Miami internet marketing experts, storytelling is the best way to add value to your videos.
A fantastic way to create storyboards for your social media videos is by using Milanote's modern storyboarding process.
If you want your social media video to succeed, make the first few seconds stand out. People's attention spans are short, so you must capture their attention immediately.
There are many different ways to do this:
Make people curious about what happens next and leave them wanting to learn more about your business.
You also don’t want to ask for more of a time commitment than is necessary. If your video lasts longer than fifteen minutes, only a few people will likely watch it. Your video should be able to capture viewers' attention, convey a message, and move them in a short amount of time.
Music plays an essential role in brand awareness. This is why major brands have distinctive jingles that people can easily recognize.
Music easily captures people's attention and influences how the audience understands a brand. It is also the role of music to set the mood and connect with your audience.
Select something appropriate for the video. It should reflect your message and tone. It should also be suitable for your intended audience. It represents your brand identity, so make sure your target audience can relate to the rhythm, beat, and tempo.
Moreover, you should also be familiar with intellectual property laws and best business practices. This is where copyright infringement enters the picture.
Not all music is appropriate for video use. Before using, obtain permission from the legitimate owners to avoid committing a serious offense that could jeopardize your business and reputation.
Subtitles are text strings that bots can use to record your content. If you’re not using them, you’re limiting your audience.
The primary goal of subtitling is to translate messages communicated through sound into a language that the viewer will understand. Subtitling overcomes communication barriers and allows people to watch your video even if their device is muted.
In addition, search engines do not understand sound. This means using subtitles can be handy. Aside from your title and description, subtitles also help your videos be classified by their content.
Make sure to include a CTA or call-to-action at the end of your video. The purpose of CTAs is to direct your viewers in the direction you want them to go, whether that is to:
Making video content may be more time-consuming than creating images. Still, the benefits of videos for your online marketing are well worth the effort.
Don't hesitate to tap us at Digital Resource if you want more guidance with your social media videos and other digital marketing endeavors.
With the help of our Miami internet marketing experts, you'll be well on your way to taking your business to the next level. Contact us today to start your journey with us.