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9 Live Selling Best Practices for Small Business

Social Media Marketing

Live selling isn’t a new concept.  

We’ve all seen live stream hosts in HSN or QVC talk about their favorite kitchen gadgets, the latest fashion apparel, or makeup products in real time for decades.  

But now that it has made its way to social platforms, it’s the perfect opportunity for you to get your products in front of your intended audience!

Experts predict that by 2040, 95% of all purchases will be made online. The live stream market is also estimated to be worth over $35 billion in the US by 2024.  

This means that now is the best time to pay attention to this growing trend of live selling and tap into the expertise of the best SEO company in West Palm Beach if you want to get a piece of the pie.

In this article, we are going to share with you some top live-selling tips that you can use to drive more views and convert more customers to your live-stream events.  

What is Live Selling?

Live selling or live shopping is the practice of showcasing your products through live streams and allowing customers to buy products in real time.  

Live selling works because this format is entertaining, educational, and informative.  

It's also extremely engaging because of how you can react or respond to customer queries in real-time. Examples of what some retailers do during live selling are try-on demonstrations and tutorials.  

The key to successful live selling is focusing on the problems or pain points of your customers and presenting a solution.  

It also helps to tap into the expertise of the leading SEO company in West Palm Beach to help establish and boost your presence online for better visibility.  

This way, when potential customer search for you or your products online, you appear first.  

7 Reasons Why You Should Start Live Selling

Live selling is gaining traction, especially among the digitally native generations. If you're looking to boost your sales this year, live selling should be a part of your retail strategy.  

And, don't forget to tap into the best SEO company in West Palm Beach to help you boost your visibility and attract more eyes to your brand.  

Investing in live selling allows you to do the following:

  • Engage with your audience in real time. The best way to connect with your audience, build trust, and establish a relationship is through regular communication. Live selling allows you to do this.  
  • Enable customers to buy right away. Customers want instant gratification, and live selling is the best way to give your customers what they want in real-time.
  • Retain the human element of in-person commerce. Despite the shopping experience being digital, the fact that you can interact with your customers as if you’re talking with them in person retains the human element of the entire experience.  
  • Lessen the number of items returned. Data shows that live shoppers are 40% less likely to return an item compared to other online buyers.  
  • Easily upscale your business. What’s amazing about live selling is that you can reach a broader audience, which allows you to upscale your business.  
  • Increase your sales and revenue. Statistics show that companies using Livestream selling strategies are seeing conversion rates of up to 30%, which is 10 times higher than the average eCommerce conversion rate.  
  • Differentiate yourself from your competitors. Now, everyone is using live streaming to sell online. Hopping onto this trend now allows you to stand out from the crowd.  

10 Live Selling Tips for Small Businesses

Want to know how to start live selling on social media and make the most out of every live selling event? Here are the ten best practices you can implement to succeed.  

1. Use The Right Live Selling Platform

Different social media platform for live selling.

Find out which social media platform works best for your audience so you can meet them where they tend to visit the most.  

It’s so important to determine the right live selling platform because it helps determine your success. It allows you to reach the right kind of audience and put your products in front of users who will likely buy.  

If you're targeting the younger generations, then it's best to do live selling on TikTok. Facebook and Instagram live are also popular among millennials.  

You may also find it useful to use multiple social media platforms to do live selling.  

2. Set The Right Timing

Before you go live, choose a date and time that is most convenient for your target customers.  

Find out the best times and days when to do live. Do your target customers work during the day?  

Do they prefer watching your live selling on Friday nights or during the weekends? What’s the best fit for their schedule?

If you’re unsure, don’t be afraid to ask your current customers. It’s also important that you test different times to see what time attracts the most participants and generates the most engagements and sales.  

Once you’ve done a couple of live selling events, you’ll be able to pinpoint the best days and times using participation data.  

3. Curate Live-Selling Exclusive Promos

Plan out the items you’re going to feature during your live selling event. Think about how you want to show each item and the promos you’re going to offer.  

Many live sellers give out freebies that are exclusive only to their live-selling participants. Doing this creates a feeling of excitement and a sense of urgency that prompts people to buy.  

Your live selling should create an urgent feeling among your audience – similar to auctions. You want to sell out fast and maximize people's fear of missing out.  

When people don’t have any idea what other products are in the lineup for that live sale session, they have a shorter time to think about whether to purchase an item they like or not.  

This pushes them to make a decision and buy. Be creative about your offers and think of deals your audience won’t be able to resist so you can tap into the power of FOMO.  

4. Boost Your Reach with Live Giveaways

SEO company in West Palm Beach does live giveaways to boost reach.

Running giveaways is a fantastic way to build your following on social media. It generates buzz around your brand and attracts leads.  

What’s more is that when you partner with an influencer for a channel takeover plus give away your best-selling items, you can gauge your intended audience’s interest and get them excited to try out your products!  

If you're just starting with live selling, doing giveaways is one of the best ways to spark interest and reach more people.  

5. Organize The Flow of Your Live Stream

To maximize each live selling event, it’s so important to be prepared and have a program of how things are going to run.  

Create a checklist to help you stay on track and practice your sales pitch to avoid getting flustered during the live stream. You can also use cue cards to help you.  

Here are some important things to keep in mind to make sure your live selling goes smoothly:

  • Make sure you have the products you want to demonstrate or showcase during life and arrange them in a way that’s easy for you to locate them. This way you aren’t taking so much of everyone’s time looking for them.  
  • Test out purchase links to make sure they’re functional. You can use tools to help you track purchases, send out invoices, and many more.  
  • Test your internet connection, camera set up, microphone, lighting, and other technologies essential for your live selling. They need to work well to guarantee a smooth and successful live selling event.  

The goal is to be polished but no need to be perfect. Glitches can sometimes be inevitable. The best thing you can do is to be prepared and do everything you can to avoid any problems.  

6. Stay Focused on Keeping Your Audience Engaged

There’s a lot to keep in mind when you’re doing live selling but it’s crucial to stay focused on keeping your audience engaged. You want to keep your live event fast-paced, fun, and consistent.  

However, you don’t want to be too fast. You want to be able to showcase your products up close but also have enough time to show off more items.  

This will keep your viewers engaged over a longer period. During your stream, interact directly with your customers.  

Read what they’re saying in the comment section and respond to each one of them if possible and grant their requests. Some buyers might request you show them a product up close or do a demo.  

It’s also a great way to get real-time feedback about your products and be able to thank them for tuning into your live stream.  

It’s also an opportunity to ask your viewers to share your live video with their friends and family.  

7. Tap Into The Power of Influencers

Have you seen how creators engage their fans and drive their purchase decisions? You want to harness that to boost your live-selling events.  

If you can't afford big-time influencers, don't worry. You can always tap into micro-influencers who have a guaranteed audience of loyal followers.  

Tapping into the right influencers allows you to target a specific demographic, boost your brand image, and drive engagement.  

8. Promote Your Live Sale Before and After

Live seller promoting her event on social media.

Your target audience needs to know when your live sale is happening so they can show up and participate.  

Make sure you build hype around your live selling events by dropping video ad teasers on social media, sending emails to your email list, and promoting them on your social media Stories.  

It's also important that during the live, you encourage your audience to share your live video with their friends and family.  

Incentivize them by giving discounts or freebies when they share the link out and they buy something from you during that live.  

9. Build a Community Around Live Selling Events

What’s amazing about live selling events is that it brings together like-minded people. They not only interact with the host but also with each other. As a result, friendships and communities form.  

The friendly atmosphere of live selling events and the relationships they help create makes the entire shopping experience more personal and meaningful.  

10. Boost Your SEO with Live Video

Did you know that live streaming can help boost your SEO?  

The user-friendly and engaging aspects of live streaming appeal to the algorithm of search engines. It’s because live streaming contains the interactive element that a lot of online content lack.  

This is why major search engines like Google and Facebook prioritize live-streaming content over other types of content.  

When you do live selling, more organic traffic is driven to your live stream. As a result, you can generate more traffic to your site from qualified leads.  

It pays to invest in an SEO company in West Palm Beach to help boost your visibility online and put your business in front of the right customers.  

Looking for The Best SEO Company in West Palm Beach?

Live selling is not just a trend. It's the future of online shopping and selling!

By broadcasting a live video of your products and services, you can engage your audience and give them a real-time view of what it’s like to do business with you and imagine themselves using your products.  

This helps build trust, creates excitement, and urges people to buy, leading to more sales.  

Live selling can help boost your presence online. However, it's not enough to stay competitive. If you want to stay ahead of the competition, reach out to the leading SEO company in West Palm Beach.  

At Digital Resource, our social media marketing specialists and SEO experts will work with you to create a robust marketing plan that will help you attract more customers online and help your business grow.  

Contact us today for a free consultation!  

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