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When is the Best Time to Post on TikTok?

Social Media Marketing

Without a doubt, TikTok is one of the most popular and quickly becoming the most used social media platform globally.

In fact, TikTok has amassed over 3 billion downloads and reached one-third of worldwide social media users in less than four years, a feat that took Facebook and Instagram almost a decade to achieve.

As a marketer, this means one thing.

Using TikTok is a MUST!

With that in mind, one of the most crucial questions you may be asking yourself is, "How often should I post on TikTok?"

In this blog post, our Florida SEO marketing experts will answer just that. We will also discuss what TikTok is, why brands love it, and what's the best time to post so you can get more views and likes.

We're not gonna keep you waiting.

Let's start!

What is TikTok?

ByteDance logo

TikTok, also referred to as Douyin in China, is a video-focused social networking website owned by Chinese startup ByteDance.

It contains a wide variety of short-form user videos ranging in duration from 15 seconds to three minutes, including pranks, stunts, tricks, jokes, dancing, and entertainment.

As of October 2021, Cloudflare has named TikTok the most popular website of 2021.

Why do brands love TikTok?

The answer to this question is simple: It's where trends begin.

If you ask someone if they've seen the latest dance challenge, or if they've heard a mashup, they'll most likely say, "Yes, I've seen it on TikTok already!"

The app is well-known for its ability to make things go viral. 

Take, for example, the What I'd Wear Front Row fashion trend, in which users submit the ensembles they'd wear to each designer runway show. The trend initially appeared on TikTok and then quickly spread to Instagram Reels.

Because of the app's fast-paced nature and the possibility for users to generate their own content, new trends and challenges emerge virtually almost every week.

Overall, TikTok is a great way for brands to reach more people, establish genuine connections with their viewers, become a part of a community, and drive leads to their websites.  

How often should you post on TikTok?

The bare minimum: A few times a week - once a day.
The optimum: Three times a day.

How often do you think you should post on TikTok?

The answer: At least once a day.

Posting on TikTok at least once a day will constantly remind your audience that you exist and that you're producing valuable content.

On the other hand, there are many users who have observed that three per day is enough to keep them engaged and put your brand at the top of their minds.

Unlike Facebook, TikTok does not punish you for excessive posting. 

So, if you have fewer than a million followers and spend your days doing nothing but TikTok, feel free to post around four to five times every day. 

If you're just starting, posting at least once a day is enough to give your audience something to look forward to.

Let's consider this situation... let's say you've been following an Instagram influencer or a YouTube creator for a year, and all of a sudden, they haven't posted anything for a week. 

What would you feel?

You'd feel sad or disappointed, right?

When our favorite creators don't appear on the platform regularly, we begin to wonder what happened. 

As a content creator, you always want to regularly provide your followers with fresh content.

A day or two may be fine, but not posting for a week can cause you to lose followers.

In fact, a recent study points out social media inactivity as one of the top reasons users unfollow brand or influencer accounts.

So, what can you do if you're too busy to post regularly?

Use post schedulers!

And, you're in luck because TikTok has recently launched its video scheduler feature.

TikTok understands that marketers like you are also busy individuals who need to publish content regularly.

tiktok video scheduler tool

The Video Scheduler is a new tool that enables Creators and business accounts to plan a post up to 10 days ahead of time.

So, go ahead and use the video scheduler tool to ensure that you're constantly posting something new to engage your followers!

What's the best time to post on TikTok?

Now that you know what TikTok is, why brands love it, and how often you should post, it's time to discover the best posting times!

According to a 2021 research performed by Influence Marketing Hub, these are the best times to post on TikTok. These are all in EST: 

tiktok posting schedule
Photo from Influencer Marketing Hub
  • Monday: 6:00-10:00 a.m. and 10:00 p.m.
  • Tuesday: 2:00-4:00 a.m. and 9:00 a.m.
  • Wednesday: 7:00-8:00 a.m. and 11:00 p.m.
  • Thursday: 9:00 a.m., 12:00 p.m., and 7:00 p.m.
  • Friday: 5:00 a.m. and 1:00-3:00 p.m.
  • Saturday: 11:00 a.m. and 7:00-8:00 p.m.
  • Sunday: 7:00-8:00 a.m. and 4:00 p.m.

According to the research, Tuesdays at 9 a.m. EST, Thursdays at 12 p.m. EST, and Fridays at 5 a.m. EST are the most recommended times to post on TikTok.

Does posting on TikTok at a specific time of the day really matter?

In a nutshell, yes. TikTok posting times are crucial for hacking the algorithm and increasing the number of views on your videos.

TikTok's algorithm determines whether or not to promote a video based on how long (seconds or minutes) it has been watched, how many views it has had, and how much interaction it has received.

As a result, it's critical to upload videos when people are most likely to view them.

If you post your videos at the wrong time, you won't get enough interactions to put your content on more "For You" pages. This can result to lower reach and lower brand exposure. 

Quick Recap:

Even though we've discussed how often you should post on TikTok and the optimum times to post, there are other elements that impact the platform's development.

Implementing the following tips will undoubtedly help your brand achieve its highest potential on the platform:

  • Post at least once a day. When attempting to earn favor with the algorithm, consistency is key.
  • Observe the ideal posting times. Take advantage of the presence of active users at different times of the day to increase your post's number of views and likes.
  • Hop on trends. Because of the popularity and reach they may provide, hopping onto trends is a sure-fire strategy to grow.

That's all there is to it. Everything you need to know about posting on TikTok at the optimum times to enhance your brand's growth.

Do you want to grow your brand on social media?

Growing a following on TikTok is challenging and time-consuming, but it will pay off in the end if you are prepared to put in the effort.

If you need a jump start to grow your brand on social media, Digital Resource is here to help.

Our Florida SEO marketing experts will take care of your social media accounts and put in the content you need for your brand

Contact us today to see how we've helped other brands grow their social media presence and how we can do the same for you!

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