Video made up 82% of all web traffic in 2021. As TikTok has shown, people are hungrier for video content than ever before.
The problem with this, however, is that as more and more videos come out, your audience’s attention gets increasingly divided.
Following video SEO best practices in Florida allows you to find an audience and convert them into paying customers.
The demand for video continues to rise. Google is responding to this change in user behavior with an algorithm update called “MUM”.
This update aims to provide people with search results in multiple formats, which is why you’re seeing videos featured on search more frequently these days!
Without video SEO, your content will most likely get buried under the many other videos that are uploaded every day.
If you want to boost your small business’ search rankings, increase click-through rates, and improve your backlink profile in the long run, then video SEO should be an integral part of your video marketing strategy.
Did you know that 86% of marketers agree that video helped them generate more leads in 2021?
Here are the tried and tested video SEO best practices for better search rankings according to Google:
The first step to getting your videos discovered by your ideal customers is making sure that they’re publicly available for everyone to view on the web. That means your video should have a URL that Google can access. Or, if you uploaded it on social media, make sure that your account is public.
Obviously, if your video is placed somewhere that’s not accessible, Google won’t be able to serve it as a search result for relevant queries.
The right keywords will take people to your videos. You therefore need to figure out what terms your target audience type in search engines.
You can do this through keyword research.
When analyzing what search terms your ideal customers enter into a search box, remember that they tend to use different kinds of terms depending on which stage they’re at in the buyer’s journey.
It’s helpful to plot the customer journey first, then research the keywords they will likely use at each stage.
Once you know the right terms, you can incorporate them into your titles and descriptions.
Aside from this, keyword research can also help you do the following:
Video schema markup is one of the most effective ways you can assist search engines in understanding what you are offering in your video.
Without schema video markup, you won’t be able to inform crawlers about your video’s duration, its video tile description, who’s in it, and you can’t even place a video transcript to further boost your Florida SEO efforts.
Video markup optimizes your video content by giving it proper visibility in the search engine results pages. In fact, based on how you mark up your video, you can enable special search features like the following:
To capture your customer’s attention and convince them to watch, you need to come up with strong titles that capture the essence of your videos.
Here are the five qualities of a great video title:
Did you know that 720,000 hours of video are uploaded on YouTube each day? Help your videos stand out from a sea of content by creating powerful descriptions.
When making your descriptions, you want to fit your main keyword, a call-to-action statement, and a reason why it's beneficial for them to watch your video in 157 characters.
Another way to make your videos stand out and drive clicks is to use the right video thumbnails.
First, make sure that your thumbnail URL isn't blocked with robots.txt so Google can access it. If your thumbnails aren't accessible to search engine bots, they won't appear in video features.
Once you’ve checked that your thumbnail URL is accessible, do the following optimization best practices:
Submitting a video sitemap help bots better understand your video content. This sitemap includes metadata about every video on your site, allowing crawlers to accurately present your videos in the search results.
You want everything on your page to be cohesive. This means making sure that you only embed videos on relevant pages.
Videos are great visual aids you can use to help your viewers better understand a topic and drive more engagement. But, if they’re completely irrelevant or only loosely related to the main topic of a page, they’ll look unprofessional, which can lead to a higher bounce rate.
Nothing is more off-putting than a blurry video with bad audio. When uploading your videos, never go below 1280px x 720 px resolution, and only use supported formats for your audio (MP3, AAC, and FLAC).
There are many reasons why you should include closed captions in your video:
Make sure that your website and videos are inclusive and accessible for everyone to watch. This helps increase your reach and boosts SEO for better rankings!
The best way to optimize your videos for better search rankings is to use analytics.
Video analytics provide valuable insights you can use to measure the performance of your video content, allowing you to see what works and what doesn't.
For example, you'll get to know what type of videos get the most views or shares on social media. You'll also understand how long people watch your videos before exiting.
You can then use the data you gather to produce video content that’s better optimized for your audience.
Optimizing your video content for SEO in Florida helps you get in front of potential customers. Need help making video content for your small business and optimizing them for SEO in Florida? Digital Resource can do it for you!
Our team of digital marketing specialists and SEO experts will work with you to create video content that generates clicks and boosts conversions. Contact us today for a customized video marketing plan!