According to the CDC, one in four adults in the U.S. have some type of disability. You may not have realized it, but a lot of people out there need the web to become a better place.
By choosing an inclusive website design in West Palm Beach, you can make the internet a better place for humanity!
Plus, choosing an inclusive design is good for your business! Here’s what you need to know.
Did you know that 20% of people rely on an accessible and inclusive web? That’s 1,580,000,000 individuals! As a business owner, you don’t want to pass on the opportunity to make more sales just because your website is not assistive technology-friendly.
Here are some other reasons why you should start using an inclusive website design in West Palm Beach.
Everyone loves a website that’s easy to use. It creates a positive user experience and encourages visitors to stay on your site longer.
This helps it generate more traffic to your site, improve your SEO, and attract new customers.
But, how can you make sure that your website is user-friendly? Here are some characteristics to check for when looking at your site:
These characteristics are essential, since a bad website can turn users away.
In fact, according to a survey conducted by SOASTA, Americans tend to associate negative feelings, such as annoyance (75%), frustration (69%), and distrust (19%), with brands or companies with poor-performing sites.
Search engine bots are blind. They rely on several algorithms and rules to determine which sites to crawl, how many pages on a site should be indexed, and how many times a page should be re-crawled.
By optimizing your website for SEO, you allow these bots to understand what your pages are about and index them for relevant queries.
A part of optimizing your site for SEO involves following best practices that make your website more accessible to users with disabilities.
Here’s how optimizing the following for SEO can make your site more inclusive:
Using an accessible web design makes your site more SEO-friendly, which means better rankings and more traffic for your business!
Yes, you read that right. Creating an accessible website and other digital products is required by law. In the U.S., web accessibility is governed by several state and federal laws, including The Americans with Disabilities Act (ADA).
Making your website and mobile apps more inclusive also prevents you from getting sued, or penalized. This is important for your business's reputation! In 2019, roughly 11,000 ADA-based web accessibility lawsuits were filed in federal courts.
To motivate small businesses to comply, the IRS is giving small businesses up to $5,000 grant in tax credit for accessible websites.
Following the WCAG (Website Content Accessibility Guidelines) can help you build a more accessible website. These guidelines are based on the following four principles:
In the process of making your website more inclusive, you’ll be able to discover and improve usability problems that were affecting all site users.
An accessible website design in West Palm Beach enables you to solve age and disability-related web accessibility needs. This makes your website more efficient to use for everyone.
The more accessible your website is, the more it can cater to all interested visitors.
Using an inclusive website design in West Palm Beach will make your website highly usable to all kinds of users, and as a result, broaden your reach, prevent any lawsuits, boost your SEO, and improve the overall user experience!
If you feel like your website isn’t accessible to our brothers and sisters with disabilities, Digital Resource can help.
Our team of SEO specialists and award-winning web designers will work on improving your website by optimizing it for SEO and using an accessible web design.
Contact us today to ensure that your website has better online visibility and can cater to every potential customer out there!