DIY home builder blogs and websites can be extremely helpful to those looking for simple home ideas. But did you know that 38% of people will stop interacting with a poorly designed website?
It’s a good idea to have a home builder website, but you also have to make sure that it has an excellent design.
It doesn’t matter how good your site is at reducing the stress that comes with home construction, renovation, and repair: if it’s not intuitive to use, you’ll lose a lot of customers.
In this post, our home builder SEO experts will share five tips to help you improve your website.
When it comes to the technical design of your website, you have two options: static or dynamic.
The use of static design is not new. A statically built website contains many HTML-coded pages. Because each page is independent of the others, making changes to the content or navigation can be challenging.
Many free static website templates are available online, and it's easy to find one that matches your style. However, dynamic design should be considered when building a home-building website.
A dynamic design requires a content management system (CMS). Your website will be populated with content drawn from a database rather than being created from scratch.
Home builder websites must use cutting-edge technology to display their best work. The most effective ones combine interactivity with a strong emphasis on visuals.
A content management system (CMS) enables you to create dynamic, user-friendly websites more easily. It will also provide each visitor with a one-of-a-kind experience.
RELATED: Why Webflow Is The Best CMS For Your Service Business
Websites that are dynamically designed are also much easier to update than static ones. They allow you to change the entire site or just a single piece of content in a matter of seconds.
If you're having trouble managing dynamic design, consider hiring Digital Resource for professional web development services.
Home builder websites frequently emphasize the visual aspects of construction. With that said, you can use interactive and visual elements in your website design to demonstrate your expertise.
While making your website more dynamic can be helpful, you can take things further by including additional visual elements. One example is virtual tour mechanisms, which allow clients to see an existing home in 360 degrees.
If a client hires your company to build their new home, you can explain the process to them using infographics.
Also, make no mistake about the significance of videos! Remember that your previous projects can be shown in video format. Keep length and content in mind when creating these videos.
RELATED: Video Marketing in 2022: What's New?
Consider the visual elements you use carefully. Again, you don't want to overwhelm your visitors with sensory overload.
Blogs are essential to any business website, regardless of the industry. Creating unique and relevant content for your clients through blogs is possible.
This is especially true if the content on your blog is high quality and relevant. Your chances of appearing higher in search results will increase if you optimize individual posts for specific keywords or phrases. This practice lies at the heart of home builder SEO.
RELATED: Effective Evergreen Content Ideas for Blog | Digital Resource
Successful home builder websites have a well-optimized and active blog. An intelligently optimized blog will appear at the top of search engine results for keywords such as "West Palm Beach home builders" and "Home builders near me."
If you have a lot of information and a diverse portfolio to show potential clients, having a FAQ page on your website is highly beneficial. On home builder websites, FAQ pages can help speed up the conversion process and bring customers to you more quickly.
Add an FAQ page to your Contact Us section. The best way to write this is to put yourself in your customer's shoes. The more detailed your questions and response are, the easier you will make the lives of any customer support staff.
RELATED: 8 Great FAQ Page Examples And How To Create Your Own
When customers have a question that hasn't been answered, it's essential to provide clear instructions on where to go.
If you can't have a FAQ page on your website, you can answer these questions elsewhere, such as on a Services or About Us page.
At the end of the day, your website's visitors should know exactly what you have to offer. The information on your website should give them confidence that they are making an educated choice to work with you!
Mobile devices are the preferred method of searching for information online. Many people rely on their mobile devices to keep up with the latest news, look up local information, and engage in social media.
It makes sense, then, that your website needs to be mobile-friendly. You need to design with monitors, smartphones, and tablets in mind. Sometimes this means simplifying your desktop design for mobile. Other times, it means ensuring your design is accessible and engaging, regardless of the device someone is using.
RELATED: The Secret to Creating Responsive Business Websites
Hiring a web design company ensures that you have addressed these design considerations.
Website developers can assist you in selecting the best platform and design for your company. They have the knowledge and expertise to help you get the most out of your online presence, whether you're looking for a local or global home builder SEO expert.
At Digital Resource, you can be confident that you are getting your money’s worth. You'll be able to focus on your current clients while your team attracts new ones if you work with us.
Contact us today for a free consultation. We’re always happy to help home builders take their business to the next level through a combination of marketing savvy and technical know-how.
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!