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The Secret to Creating Responsive Business Websites

Website Design

It’s no longer enough to just have a website. Everyone’s online, and most business owners understand that the difference between good web design and bad can have a major impact on their bottom line.

This is where responsive website design in West Palm Beach comes in.  

If you think you still don’t have a responsive website this 2022, you’re in the right place.  

In this article, we are going to share with you a list of easy-to-follow practices you can implement right away to start providing your customers with the best experience, regardless of what devices they're using.  

Creating Responsive Business Websites in 2022

When building your business website, consider implementing the following practices that are crucial to a responsive website design.  

1. Keep Your Navigation Simple

web designer planning a responsive website design in West Palm Beach for client.

A responsive web design automatically adjusts your site’s content to fit the screen of a user’s devices.  

What you need to do is figure out how to structure your website so it’s easier for people to find and access the content they need.  

By simplifying your navigation menu and its design, you allow users to move across your website seamlessly and find what they’re looking for right away, no matter which device they’re using.  

This motivates people to stay on the site longer, creating a positive user experience that converts.  

Clear and simple user interfaces, as well as having a good website structure, are also good for your SEO and improve your website's accessibility.  

2. Design with Mobile Devices in Mind

We know it can be challenging to transfer information and elements from a desktop-oriented site into a smaller mobile screen.  

Since you no longer have the luxury of a bigger monitor, you need to think hard about what elements are essential to include and display on its mobile version.  

You want to make sure that despite scaling down, everything still looks great, functions well, and provides the same experience.  

To help streamline your website elements, think about how users get to your site and navigate through it. Some enter through your homepage, while others get to your site through an article or a landing page.  

Once you’ve identified what’s essential and not, it’s time to make sure that your design elements go where they’re supposed to on different screen sizes.  

To achieve this, use a fluid grid when designing your site. Fluid grids make it easier to resize and stack your tools, texts, images, and other web content for better accessibility and flow.  

3. Make Your Site Load Quickly

53% of users will bounce right away if a webpage doesn’t load within three seconds or less.

Having a slow website speed will drive potential customers away and bring your rankings down.  For this reason, you need to ensure that your approach to responsiveness does not delay or hinder your page’s loading speed any more than it needs to.  

There are many ways you can improve your website speed, including the following:

  • Compress your images.  
  • Remove all unnecessary characters from your CSS, JavaScript, and HTML code.  
  • Reduce redirects.  
  • Avoid using render-blocking JavaScript.  
  • Leverage caching.  
  • Look for performance bottlenecks to improve your server response time.  
  • Use content distribution network.  

Remember, a responsive website does not only look good on all devices; they load quickly too!  

4. Level Up Your Site with Interactive Elements

Placing interactive elements in a client's web design.

A responsive website is an interactive website. It engages site visitors by providing a fun and immersive experience through visual tools.  

Examples of interactive elements that are proven to engage users are:

  • Virtual product testing using AR or VR
  • Quizzes, surveys, and polls
  • Calculators
  • Social sharing buttons
  • Creative animations

Adding interactive elements to your website can transform a static page into something that captures people’s imagination and creates a memorable experience unique to your brand.  

The more engaged users are, the easier it is to convince them to convert. This means a boost in sales and better ROI.  

Just remember to keep things simple. You don't want to overwhelm your visitors with too many interactive elements. Otherwise, your site will look cluttered and feel confusing.  

5. Use Responsive Images

Aside from interactive elements, visual media also plays a crucial role in engaging and entertaining users.  

When building a responsive website design in West Palm Beach, use high-quality images that won’t warp when viewed from a smaller screen. This is especially important if you run an e-commerce website.  

When your images are disproportionate to the rest of your page, it makes your business look unprofessional. Plus, images that are too large can slow your website down.  

Adjust your images accordingly to provide an excellent user experience.  

6. Choose Your Fonts Wisely

Marketer using a huge font for client's homepage.

You want your website to be readable no matter what device a user is viewing it from. Choose a font that’s legible on both big and small screens.  

Avoid using fancy fonts or too many fonts that won’t render well on different screen sizes. As much as possible, stick to a single font style to create a clean, organized look.  

According to the Bureau of Internet Accessibility, the best fonts for legibility and accessibility include:

  • Times New Romans
  • Verdana  
  • Arial  
  • Helvetica
  • Arial

When it comes to responsive typography, here are a few things you want to consider:

  • Font style and size – Think about how consumers interact with content using various devices. For example, if they’re viewing your site from their phone, chances are they’ll hold it closer to their face. You should adjust your typography based on this.  
  • Text volume – Limit your characters per line to make sure that readers understand and enjoy going through your content. Ideally, there should only be 45 to 75 characters per line.  
  • Hierarchy levels – Be conscious about using oversized headings because they tend to push body text down on mobile. To achieve visual hierarchy on a smaller screen, you can use style variations, like uppercase, italic, or bold, at the same font size.  
  • Line height - Avoid unpleasant gaps. Too much space between phrases or sentences breaks continuity and disrupts users as they go through your content.  

7. Serve Personalized Content

A website’s responsiveness is not only measured by its ability to adapt to different screen sizes and devices. The best websites out there also respond to a user’s interests by serving them personalized content.  

Using third-party data, you can change what you show to every visitor that lands on your site. You can personalize your homepage based on their location, search terms, the last item they viewed on your site, or the pages they have recently visited.  

Personalized content is becoming more and more relevant each day. According to Forbes, 74% of users feel frustrated when a website’s content is not personalized.  

Leverage data and technology to provide your customers a one-of-a-kind experience with your website!

Is Your Website Design in West Palm Beach Responsive?

A great website design isn't all about aesthetics – it's about functionality too! Given how more and more people are accessing the web through mobile, your visitors won't be able to appreciate the beauty of your site if they can't navigate or access it on their smartphones.  

Your goal is to make sure that users can easily view and search for information on your site using whatever mobile device they have by using a responsive website design in West Palm Beach!

Need help creating a responsive website design that delights and converts? We got you!

At Digital Resource, our team of award-winning web designers and developers will work with you to create a responsive website that looks beautiful and helps you achieve business goals.  

Contact us today for a free consultation!  

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