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Is It Time for a Website Redesign?

Website Design

Your website is more than just an online catalog that outlines the products and services of your business.  

It’s a 24/7 storefront that communicates who you are, what you do, and why you care about your target audience. Modern consumers judge a business by its website design in Miami and its online presence.

In fact, 84% of consumers think that a professional-looking website makes a business more credible. But to give your business the best chance at success, don’t just focus on the aesthetic side of things.  

You also need to make sure it functions well and is optimized for SEO. By having a well-designed, user-friendly, and SEO-optimized website, you can build trust and establish credibility at first touch.

Have you looked at your site recently and assessed if it needs an aesthetic lift or update the backend technical stuff?  

If you haven’t, we will share with you the top signs you need to look out for to determine if it’s time to redesign your site.  

Without further ado, let’s get started.  

7 Signs Your Site Needs a Redesign

Don’t wait for your site to become completely useless before you decide to redesign.  Once you see the following signs, make sure you do some upgrades:

1. Website Isn’t Helping You Achieve Business Goals

Entrepreneur confused why website isn't helping him generate sales.

Is your website design in Miami serving your business goals? If it isn't you're in dire need of a redesign.  

A website’s purpose could range from sales to providing an educational avenue for users to learn about your business and your offerings. If you’re not so sure what your site’s purpose is anymore, ask yourself what you’re trying to accomplish as a business.  

Depending on your goal, you can rebuild your site in a way that ensures it’s capable of delivering those goals.  

Want to drive more revenue? Use compelling CTAs and add social proof to your site.  

Want to rank high on Google? Use targeted keywords across your site and follow on-page SEO best practices.  

Want to attract leads? Add forms to your pages and gated content they can't resist.  

Ask yourself what it is that you want your site to achieve for your business. Go to your site and then assess if it’s helping you accomplish just that.  

2. Low Conversion Rate, High Bounce Rate

Does your website have high bounce rates and low conversions? If the answer is yes, then your site has a problem or problems.  

Let’s talk about the possible reasons why people bounce right away after landing on your site:

  • Your page loads slowly.
  • The content of your site isn’t accurately summarized by your title tag or meta description.  
  • Visitors landed on a blank page or a 404 page.  
  • Your content is plain bad. It’s low-quality and under-optimized.
  • Your site is bombarding people with ads, pop-up surveys, and email subscription buttons.  
  • Your site is confusing to navigate.  
  • The site doesn’t render well on mobile devices.  

Now that you know some of the most common reasons why people bounce right away, let’s discuss what are bounce and conversion rates and why they matter.  

A bounce is when a user leaves your site after visiting only a single page. This means they haven't explored your site - they simply landed on a page to see what it's all about and they're gone.  

A conversion, on the other hand, is when users take action on your site. It's what you'd hope to get if a user doesn't bounce from the site and spent a little time exploring what you had to offer.  

Conversions could be in the form of the user submitting a form to request a demo, checking out their cart, or signing up for a newsletter. A low conversion rate means that your site isn’t engaging visitors effectively and getting them to take your desired actions.  

If this is the case it means that your website design in Miami isn’t providing that engaging and immersive experience that users are looking for.  

To assess and understand what could be causing these high bounce rates and low conversions, use heat mapping.  

Heatmaps reveal how much time users spend on your site and where they spend it the most. It also shows specifically which areas in your site they start to lose interest. As a result, you can effectively redesign your site to achieve a better overall user experience and more conversions.  

3. Slow-to-Load Website

Young male leaning on slow-loading progress bar.

Nothing is more frustrating to users than a website that doesn't load quickly. People have become incredibly impatient and your job is to live up to their expectations.

Otherwise, they won't hesitate to bounce right away and head straight to your competitors. 53% of users abandon a site that takes longer than three seconds to load.  

A slow website speed could also impact your conversion. 70% of consumers say that page speed impacts their willingness to buy from an online business. Website conversions drop by an average of 4.42% for every additional second of load time.  

Is your website slow? What could be the possible reason behind it?  

A slow load time is the result of a poorly built website or an increase in traffic that has overloaded the backend of the site. It could also be a bunch of other reasons including the following:

  • You’re not using Content Delivery Network to store copies of your site and so your pages can be loaded quickly by users who are far away from your main servers.  
  • JavaScript prevents your page from loading quickly.  
  • There are too many extraneous items in your site's database like logs and transients.  
  • Your site’s CSS isn’t optimized.  
  • Your site has large media files that are increasing your loading times.  
  • Your site's code contains unnecessary characters and line breaks.  
  • Missing files are causing 404 errors.  
  • You’re using way too many plugins.  

Make sure you work on optimizing your site speed. Doing so will help improve your SEO rankings. As a result, your site will have better visibility, which will allow you to drive more organic traffic to your site.  

4. Not Responsive on Mobile

Did you know that 92.1% of internet users worldwide access the web via mobile? That’s 4.32 billion people!

If you want to capture more potential customers online, you need to optimize your site for mobile.  

By using a responsive Miami website design, your site will render well across mobile devices, this includes tablets, smartphones, and e-readers.  

Aside from this, a mobile-friendly website also offers the following benefits:

  • Improved SEO, which leads to more rankings
  • An improved user experience that results in high user satisfaction
  • An increased mobile conversion rate that impacts your bottom line
  • More users, which means more potential customers
  • Reduced load time, which lowers your bounce rate

Optimizing your site for mobile is a great way to future-proof your business against the endless development of new devices and screen sizes. This saves you time and money in the long run. Plus, Google prioritizes mobile-friendly websites over those that aren't.  

If your site isn’t responsive, it’s time for a redesign.  

Click here to learn how to optimize your site for mobile so your site can appear first in front of your target customers.  

5. Visually Outdated Web Design

75% of consumers associate the visual appearance of your site with the credibility of your business and the quality of its products and services.  

Visuals do matter. This is why you don't want your site to be all text and hyperlinks. You also want to incorporate high-quality images, engaging videos, and relevant animations into your website design in Miami.  

This will create a positive first impression that impacts a potential customer's decision whether to do business with you in the future or not.  

When designing your site, it’s best to work with a professional. They can make your site visually appealing in the most effective way possible.  

Updating the visual aspect of your website design will help put your business ahead of your competitors because users will always gravitate towards a beautiful and professional website over an outdated one.  

If you’re wondering what the web design trends are for 2023, here are some of our favorites:

  • Page speed
  • Accessibility
  • GIFs as graphics
  • Adding UGC for a personal touch
  • Bold colors
  • Voice optimization
  • Strong and bold typography
  • Optimized micro-interactions  

Compare your website to your competitors. Is it as sleek and visually engaging as theirs? If yours looks outdated compared to theirs, consider redesigning.

6. Counterintuitive Website Navigation

Website design in Miami uses search bar for easy navigation within the site.

When a user feels completely lost when trying to navigate your site, it’s time for a redesign.  

Your navigation should be intuitive. Going across pages should feel natural and visitors should be able to quickly find what they’re looking for on your site.  

The moment a user lands on your site, he or she should be able to tell what your company does, what you offer, and how to contact you. If your pages are hidden or unmarked, you don’t have proper calls-to-actions, and there are no links to help users navigate your content effectively, it means it’s poorly designed.  

So, how can you fix this when you redesign? Here are some tips to help you:

  • Plan out how your page structure and navigation will flow.  
  • Follow established universal standards. Site navigation is all about usability, not creativity.
  • Use language that is familiar to your intended audience.  
  • Use responsive menus that render well on mobile.  
  • Utilize your footer menu to highlight valuable content, such as your contact information and other cornerstone pages.  
  • Use whitespace to separate your navigation from other elements.  
  • Flatten your structure to make it as easy as possible for users to explore all pages on your site.  
  • Avoid dropdown menus because they can be confusing.  

7. Struggle to Update Content

Are you having a hard time updating the contents of your site? This is another sign that it needs a redesign.  

You want to be able to have the freedom to quickly and easily change things on your site. When it’s easy to tweak, you can add fresh content more often. As a result, you can keep your site up to date and attract more users.  

You should also be able to integrate your marketing technology and analytics into your site. Having an integrated system gives you the ability to organize and share your business data across departments. This saves you time and energy whenever you need to look up information and verify.  

It also allows you to streamline processes and eliminate the need to reenter data manually every time, which minimizes error. As a result, your company is more effective in closing more deals and landing more customers.  

Take Your Online Business to The Next Level with a Professional Website Design in Miami!

Now that you know the signs of an outdated and non-functional website, do you think your current website design in Miami needs a redesign?

At Digital Resource, our web designers and developers will work with you to optimize your website so it's aesthetically pleasing, SEO optimized and equipped to help you reach your goals.  

Contact us today for a free consultation!  

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