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3 Essential Features of a Conversion-Rich Ecommerce Website

Website Design

Do you offer customers a shopping experience on your website that is both user-friendly and appealing to the eye? If the answer is yes, then that's wonderful! However, these two qualities are not sufficient on their own.

What if we told you that there is still significant room for improvement in your eCommerce store's conversion rates? At this point, all you need to do is add the necessary components.

That is what we hope to accomplish by the end of this article!

According to our Miami web design experts, the following are three essential ecommerce website design features  that can dramatically increase the conversions your business makes:

1. A Creative and Mobile-Friendly Layout

mobile-friendly web design

Websites built with responsive web design are optimized for viewing on various devices and screen sizes—from mobile phones to desktop computer monitors.

Because smartphones have become so popular, it is now essential that all websites and apps be optimized for use on mobile devices.  

According to Statista, the total amount of money spent shopping online globally came to $5.20 trillion in 2021. It is anticipated that by 2026, this number will have increased by 56% to reach $8.1 trillion from its current level.

This means that people worldwide expect online shopping to continue to grow in popularity as one of the most common ways to use consumer technology. Sales made on mobile devices also amount to a sizable sum.

It is critical for an online store's success that its name and visual identity stand out from the competition. One of the first things customers notice when they visit your store is the design of your eCommerce website.

To attract potential buyers, your design must be creative. So, ensure your products and services are good enough to justify the investment. Adding a well-designed shopping cart to your website can significantly boost conversions.

2. A Logical Product Classification System

Online stores can't function without a well-organized category and subcategory structure. This benefits both the user and the search engines because it clarifies the products you sell and the significance of individual pages.

If a grocery store didn't have aisles, people would have to wander around aimlessly to find what they wanted. It would be terrible if no organization or room for growth existed.  

Because of this, there are shelves in grocery store aisles to help you narrow your search. For instance, it makes more sense to have a tomato shelf in the produce section instead of a tomato aisle.

When shopping in an online store, imagine the categories as aisles and the subcategories as shelves. The online shopping experience should be just as simple as this. Consider the most general categories first, and then "zoom in" to find the most specific subcategories.

On the other hand, it's possible that you don't have enough items to justify creating a subcategory. If a category has more than 25 to 30 products, it is possible to further sub-categorize it to improve relevance, rankings, and user experience.

Getting a customer's attention on the sixth page of a category is about as likely as getting it on the sixth page of Google search results. Sorting products into further subcategories will assist shoppers in quickly locating the products they need.

A sample clothing store sign might look like this:

amazon product classification
Photo from Amazon

If a supermarket didn't have any of these, it would be the same as if all of the products were in one long aisle. Our Miami web design team hopes it's easy for you to find whatever you're looking for there, and we wish you the best of luck.

3. A Powerful and Compelling Call-to-Action (CTA)

sample CTA icons

A CTA is a method of getting website visitors to do something you want them to do, such as buy something or sign up for your newsletter. It is a short piece of content or a button that instructs people to click a link.

When they do, they are directed to a landing page where they can learn more about the brand and make a purchase. CTAs on eCommerce websites are frequently in the form of a pop-up box, banner, or call-to-action button.

The best call to action is brief, catchy, and directs the audience to your website. Here are five CTA strategy components to consider:

  • Start with an imperative. The entire purpose of CTAs is to persuade someone to do something. Use strong words and verbs that direct people to action, such as "shop," "join," or "click."
  • Make it low risk. A good CTA offers your audience something of high value and low risk. Use an approach with no pressure. Let your audience know they are just learning more about something without committing.
  • Use persuasive writing skills. Copywriters often write great CTAs using language that makes people want to take action. Use words that make people want to do what you say. Make a value proposition—give people a reason to sign up, like saving money or getting lower rates.
  • Create a sense of urgency. Some of the best CTAs create a sense of urgency in their message, like "Shop this limited-time offer before it's too late!" Putting a ticking clock next to a promotion creates FOMO, or the fear of missing out, and is an excellent way to sell something.
  • Make it pop off the page. A great call to action uses both clear language and a great layout. Use brighter colors and some white space around the CTA button. Make it stand out so that people will notice it.
RELATED: Avoid These 7 Mistakes When Making Your Calls-to-Action

Remember to give your visitors the option to take multiple actions by using a powerful and compelling CTA.

Start Making Conversions With Your Online Storefront

The ultimate objective of your website's eCommerce platform is to sell products and bring in revenue. This overarching goal can be broken down into a series of more manageable goals.

These more manageable objectives include email subscription, sign-up, increasing social media followers, and sharing content. All of these goals can be reached with the help of a website set up for eCommerce and done well.

And this is now possible if most of the abovementioned things are taken care of. But there are more things you can do to help with eCommerce conversion optimization and get people who are just looking at your site to buy.

If you intend to learn all of them, you must collaborate with Digital Resource.

Have you considered starting an online store? How well is your eCommerce website designed to encourage customers to make purchases? Contact us today to learn how we can help you increase the number of sales made through your online storefront.

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