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‍Spring Email Marketing Ideas That Drive Conversions

Content Marketing

Spring is just around the corner. This means it’s time for marketers and business owners to whip something up that’ll help drive additional revenue during this season.  

Spring is filled with multiple holidays, which gives you more than one chance to reach out to potential customers and convince them to buy from you.  

Aside from running promotions and making spring-themed content that’s optimized for SEO in Fort Lauderdale, another way you can promote your products and services is by sending seasonal emails.  

Seasonal emails are quite different from transactional or welcome emails because they focus more on a theme that people can relate to. These types of emails also generate 10% more revenue than other types of email!

1. Travel Must-Have Emails

Customer going on spring break vacation.

According to Cars.com, 57% of Americans plan to travel for spring break. Sending your subscribers an email reminding them of some travel essentials is a great way to put your products or services in front of them.  

For example, if you're selling skincare products, sunblock and after-sun lotion should be at the top of your travel checklist!

2. Get Active Outside Emails

The winter months can feel gloomy. When the climate shifts from frigid and damp to warm and breezy, it’s natural for people to want to get under the sun.  

Spring is indeed the perfect time to go outside with friends or family, get some tan, and have fun! If you're looking to spice up your emails, you can use this change of season to power up your emails.  

Use personalization and segmentation to identify which of your subscribers are fond of the outdoors and compile a list of possible activities they can do this spring. This is especially useful for local businesses.

Don’t forget to optimize your email copy for SEO in Fort Lauderdale and find creative ways how to make your business relevant and promote your products or services in-between.

If you run a frozen-yogurt shop, for example, you can include a coupon in this email to motivate your subscribers to get yogurt after their afternoon walk at the park.  

3. Fresh Start Emails

The changing of seasons is a great reason to try something new.

The arrival of spring could mean it’s time to switch up your entire look, change your workout routine, rotate your wardrobe, and alter the aesthetic and feel of your home.  

Translate seasonality into your products or services by changing the color of your products or packaging and use a Spring-themed template for your emails.    

Use the idea of change in your emails to encourage your subscribers to try out your latest collection and switch their old products with new ones!

4. Inventory Spring Cleaning Sale Emails

Business man checking inventory at warehouse.

Aside from pushing new products or launching a new line, springtime is also about doing inventory sales.  

Instead of letting your older items decrease in value, why don’t you sell them at a discount to generate some income?

Who doesn’t love a good discount? Everyone wants to buy stuff at a bargain!  

Do some spring cleaning of your inventory and pair it with an effective spring-themed email template that’s optimized for SEO in Fort Lauderdale. By doing this, you'll create an email campaign that drives conversions.  

5. Arouse the Senses in Your Emails

What comes to your mind when you hear the word spring? Your answer probably includes blooming flowers, citrus, fresh scents, and vibrant colors.  

Arouse the senses of your subscribers by using the fresh and vibrant feelings associated with spring in your email campaigns. With the right visuals, colors, and use of words, you can create an immersive experience for your readers.  

For restaurants and those that belong in the food industry, appeal to the taste buds of your target audience by using fresh, bright flavors in your recipes and incorporating high-quality images of your food in your email.  

For those that belong in the fashion industry or retail, you can play with colors or spring-related elements in your email template designs. You can even use a plain white background and utilize bright, bold-colored clothing pieces to offer visual appeal to your recipients.  

For the hospitality and entertainment industries, your email could highlight the different tourist spots in your area, as well as the amenities you offer. Tap into the senses of your subscribers by including mouthwatering cocktails, massage packages, or dinner by the beach.

6. Reengagement Emails

Marketer sending out emails that are optimize for Fort Lauderdale SEO.

In the spirit of spring cleaning, this is the time to check your email list and try to reengage with your inactive subscribers.  

Send out re-engagement emails and convince those who are interested to continue opting in, then remove those who are uninterested in your list.  

Doing this ensures that those who receive your email are the ones who are involved and want to hear from you. Plus, it can help optimize your delivery rates.  

If you continue sending emails to those who aren’t interested, chances are they’ll think you’re spamming people.  

Email Marketing Tips for Specific Holidays

International Women’s Day

Show that you care about women’s rights by creating an International Women’s Day email campaign.  

Before you start planning on the design and message you’ll include in your emails, make sure to do your research and read up about the topic. This allows you to better understand the event and find inspiration for your campaign.  

Once you fully understand what this event is all about, it’s time to start coming up with a concept. Here are some tips to help you get started:

  • Include "International Women's Day" in your subject line. You want your readers to know what your email is about from the get-go so those interested will open your email.  
  • Be inclusive. Whether you use relevant, bold imagery of women, colorful illustration, or a text-based design, it’s important to represent all kinds of women from different cultures, ethnicity, colors, and race.  
  • Celebrate by giving your female subscribers an exclusive promo code or discount they can use to splurge on this special day.  
  • Show your subscribers that you’re one with them in celebrating the achievement of women through the years. That your company has successful female employees too and that you applaud them for their contribution to society and the success of your company.  

St. Patrick’s Day

St. Patrick’s Day is a day of good cheer and high spirits! Since people love celebrating holidays, take advantage of this opportunity by running an email campaign that taps into every subscriber’s desire to have fun, be merry, and spend time with friends and family.  

With the right messaging, promos, and email template design, this could be a huge revenue driver for your business.  

Here are some interesting St. Patrick’s Day email subject lines:

  • Gear Up for St. Patrick’s Day 🍀
  • Expires Soon! St Patrick’s Day $20 Coupon
  • LAST DAY before your luck runs out!
  • 25% Off Any [Product] Luck is still with you!
  • $75 Off! St. Patrick’s Day Lucky Savings

April Fools’

April Fools’ is probably every prankster's favorite holiday. Show your subscribers your fun side by creating some truly funny emails! By adding GIFs, memes, and puns, you can get your readers to smile.  

If you plan on playing a prank, just make sure that your jokes are lighthearted and inclusive.  

Even though it’s April Fools’, pulling a prank isn’t always the best way to gain the trust of your customers. If you’re not comfortable playing a prank or jokes aren’t your strongest suites, let them know that despite the playful subject line, your email is joke-free.  

Easter Sunday

It is estimated that Americans spend an average of $151 each during Easter, which makes it one of the biggest holidays for spending.

That’s why you need to make Easter-themed email marketing campaigns – even if your business isn’t really a natural fit for this holiday.  

But with all the different kinds of Easter emails bombarding your subscribers' inboxes, how can you get them to open and act on yours?

Here are five tips you can use to make your Easter email campaigns more effective:

  • Identify a goal you want to achieve with this email campaign. Some examples are to generate more revenue to help achieve quarterly goals, increase store traffic, or reengage inactive subscribers.  
  • Send a non-promotional email with a surprise discount.  
  • Send your email ten days before Easter, one day before Easter, and on the day of Easter. But, make sure to only re-send it to those who didn’t respond, open, or convert on your first email.  
  • Use Easter emojis like bunnies, chicken, eggs, and flowers instead of the usual Easter cliché subject lines. Sure, it's fun to see an Easter pun in your inbox at first, but later on, it begins to feel redundant and maybe even annoying.  
  • Target Millennials because they’re more likely to celebrate and shop on Easter.  

Are You Sending Emails That Don’t Drive Conversions?

Sending timely emails for every spring holiday could be a huge revenue driver for your business. Make sure you don’t miss out on the opportunity to make more sales and generate more traffic to your website!

Digital Resource is a digital marketing and SEO company in Fort Lauderdale. Our team of experts can craft a custom email campaign that will drive more conversions and generate more revenue for your business. Contact us today to get started!

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