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10 Marketing Email Types You Should Be Sending

Digital Advertising

You made the wise choice to build an email list. But, now that you've created a list of subscribers, what kinds of email marketing campaigns should you send them?

Users will spend more and share your offers if you use the right email marketing strategies with the assistance of the best digital marketing agency in Miami. Under certain circumstances, email marketing might be more effective than social media marketing.

In this article, we'll look at ten of the most popular and engaging forms of email marketing campaigns you can run. We'll show you some examples, explain why they work, and give you advice on how to put them into practice. Let's get started!

1. Welcome emails

zapier blog welcome email

In concept, welcome emails are relatively straightforward. When someone subscribes to your mailing list, you should send them a friendly message thanking them for their participation, alert them of what's to come, and perhaps even offer them a freebie.

The great thing about welcome emails is that they have generally high open rates, which is why companies like Slack use them. In most cases, welcome emails include a lot of information to unpack, but that's something you should expect from a service like Slack. They do, however, touch a few key themes, including:

Because welcome emails are so appealing, it's pointless to waste them with a generic "Hello." Use them to give your subscribers all the information they might find helpful. If you're feeling ambitious, consider sending them a whole welcome email series instead of a single message.

2. New feature updates

buzzsumo new feature update

The addition of new features to your products or services is an excellent approach to keep clients satisfied while piquing their interest. Whatever those upgrades entail, you should always notify your subscribers via email.

New feature updates are one of the few types of email marketing campaigns. We recommend that you include as much detail as possible in the subject line and body.  

That way, you'll be able to address as many questions as possible right away, and your most loyal users will be satisfied.

3. Email confirmation notifications

medium email confirmation notification

Let's face it: email confirmation messages, such as those you get when you subscribe to a new mailing list, aren't glamorous, but they're essential. If you're anything like us, you loathe email spam; therefore, securing agreement from your subscribers is crucial.

You can ensure that everyone on your mailing list wants to be there by sending email confirmation messages. As a result, you'll have more accurate analytics at your fingertips, and your conversion rates will remain high.

4. Newsletters

newsletter email from Unsplash

When it comes to email marketing campaigns, newsletters are perhaps the most popular of all the different types. For example, if you run a blog, you're likely to send out many newsletters about your content.

Only the most dedicated of your users will return to your site regularly. Your website visitors will return more frequently if you send out newsletters to tell them what they have been missing.

In the event that you need the assistance of a local SEO in Miami to assist you with your e-newsletter marketing strategy, Digital Resource might just be the most suitable choice for you.

5. Gift emails

gift email from Liberty London

A freebie is something that almost everyone loves. That's why many websites provide free e-books and tutorials in exchange for your email address. If you want to show your subscribers how much you care, you can send them a present now and ever.

It doesn't have to be a specific object or service to be considered a gift. You can offer subscribers discounts on future purchases, give them a freebie if they buy particular products, and so on.  

To avoid appearing as if you're “hoodwinking” users, start with your offer and explain what value it delivers.

6. Product feedback messages

feedback email from Shopify

Customer feedback is beneficial for any product or service. Getting customers to leave you reviews, on the other hand, takes a lot more effort than you might imagine. Email is a terrific way to get more input.

Feedback is essential for product development and shows your users that their opinions are valued - increasing engagement. We advocate avoiding extensive questionnaires in favor of more casual product feedback messages like what Headspace does!

7. Thank you emails

thank you email from Trello

We all know someone in our family who is obsessed with thank-you notes. They're not only lovely, but they're also a great way to build relationships. Even if they're digital, the same rules apply.

You can send "thank you" letters for nearly anything with email marketing.  

For example, companies like Grabyo use them to celebrate special occasions. Another option, similar to Trello, is to use these emails to share freebies.

In any event, because these messages are customer-centric, you shouldn't use them to market products or services.

8. Holiday-related emails

christmas email from Grubhub

Holidays, such as Christmas, are excellent marketing opportunities, and email is no exception.  

Not only do they allow you to express your best wishes to your subscribers, but you may also use them to increase conversions! You may also use them to deliver essential information or have some fun.

Feedly, for example, used its New Year's email to announce new features. They have created an excellent concept because, over the holidays, more users are likely to skim at those messages, resulting in more exposure.

9. Nurturing emails

nurturing email from 23andme

Many people subscribe to email lists but never read or use the messages they receive. Instead of taking it personally, reach out to see if you can do anything to assist or strengthen your marketing – this is the goal of a “nurturing” email.

CloudApp, for example, uses nearly perfect nurturing email campaigns because theirs have a personal feel as if it were a buddy reaching out to see how you're doing. Meanwhile, they provide a free month of subscription to entice customers who have been secretly 'ghosted' to give it another shot.

When it comes to nurturing emails, a gentle touch is preferable. Don't make a conscious effort to increase conversions. Instead, concentrate on how you can make the user's experience better.

10. Milestone messages

milestone mssage email from Starbucks

Regardless of the type of business you manage, there will be many significant milestones along the way and you need the help of a local SEO in Miami.  

Each one presents an excellent opportunity to communicate with your subscribers, brag about yourself, and express your gratitude to them in the process.

Milestone messages are a great way to stay in touch with your subscribers. You can discuss your company's vision, future upgrades, how you can better serve your customers, and much more.

Ready, set, send!

The types of email marketing campaigns you send have a significant influence on how engaged your subscribers are. Welcome emails, for example, typically have high open rates. If you use this to your advantage and get off to a good start, those same subscribers are more likely to open the following emails.

If, on the other hand, you start with a sales pitch and then bombard users with more every day, you'll almost certainly hit the spam box. Ultimately, readers appreciate emails that provide real value, preferably with a personal touch.

And if you're still looking for email marketing inspiration, check out our post on the 10 Tips for Writing Email Marketing Copy That Will Boost Results.

To learn more about how we can assist you on your path to success, contact us today for a free consultation.

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