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Proven Tactics to Grow Your Email List

Business Development

81% of small businesses still use email as their principal client acquisition channel, with 80% using it for retention, according to a 2018 Emarsys report.

Email marketing allows you to develop relationships with your consumers. It is a proven method for nurturing leads and converting them into long-term clients.

While email marketing has no direct impact on the SEO of your Fort Lauderdale company, it does increase brand awareness, site traffic, and – hopefully – positive brand sentiment. 

Regardless of the kind of business you run, having a well-built email list is the most critical component of any effective marketing campaign. You can use that list to tell your story, promote your company, and demonstrate your products or services, all while converting members into paying clients.

In this post, we will teach you how to rapidly develop your email list by combining two of the most effective tactics we use at Digital Resource: pop-up forms and Facebook advertisements.

Let's get this ball rolling, shall we?

First and foremost, you need to design a branded opt-in pop-up form for your website.

screenshot of a sample pop up form from a website

Pop-up forms give users a convenient and straightforward way to exchange contact information and subscribe to your list while they're exploring your website, making them a vital tool for audience growth. They are simple to incorporate into your website and be highly effective.

Here are a few things to think about before you start designing opt-in pop-up forms:

  • Choose an eye-catching headline: Include a compelling headline that describes one significant benefit that your potential consumers will receive by subscribing to your email list.
  • Relevant description or tag line: Include a short and clear description line to help you increase the conversion rate for your subscription.
  • Structured and simple design: Include only the relevant contact information, such as your name and email address.
  • Add your call-to-action (CTA): Use a non-generic call to action that will entice visitors to click straight away.

Here are three easy steps on how you can build an opt-in pop-up form:

1. Create your form.

Creating your own opt-in pop-up form is simple if you use one of the numerous websites available to you. Here are some:

Tip: When you're designing your forms, always remember to keep the user experience in mind.

2. Set your display timing.

Time your pop-up form to correspond with the typical amount of time a visitor spends on your website. If customers aren't likely to spend much time on your site, have the form appear quickly (or with a 5-second wait)

Tip: Consider a 20-second delay or a scroll-based trigger when a visitor reaches the middle or bottom of your page if they have a tendency to navigate your website.

3. Generate the code.

After you have designed and set the display timing of your pop-up form, you need to generate its code. Also, if necessary, you have to put it into the HTML of your website or into your website builder.

Tip: Most pop-up form builders allow you to create pop-up forms without any coding.

Next, use Facebook advertisements to create marketing campaigns to reach your target audience.

screenshot of creating a new Facebook ad campaign

Every marketing professional understands that Facebook advertisements may help you reach new audiences – and find new customers – by targeting people similar to your current connections. 

According to HubSpot's 2021 marketing research, the top ways for advertisers to create higher demand are ad placement and audience targeting.

However, Facebook advertisements aren't just for selling things; they can also create leads by linking to landing sites with opt-in forms. You may build an ad that directs visitors to your website so they can join up for your email list fast and efficiently in just a few clicks.

Here are three easy steps on how you can create a Facebook ad:

1. Target people with shared interests.

You've gathered a lot of information about your existing clients; now is your chance to put that information to use for your business. Facebook analyzes the contacts' profiles on your current email list and then builds a lookalike audience based on shared interests, activities, and demographics.

Tip: To improve conversion rate optimization, start with targeting people within your area. If your company is focused on SEO Fort Lauderdale, we suggest geo-target first, then specify by choosing similar interests.

2. Design your Facebook ad.

Choosing the best image and valuable ad copy for your Facebook ad can make or break your social media marketing campaign.

Tip: Not sure which image or video to put on your Facebook ad? Our study guide will help you select multimedia content that looks great and leads to conversions.

3. Decide on a budget. 

Your budget represents the most money you are willing to spend on running your ad, whether per day or for the entirety of the ad running.

Tip: You can spend any amount you like, even as little as $1, and you'll only be paid for each individual who clicks on your ad.

Keeping Track of Your Progress

man drawing a rising arrow on top f a bar graph

After you've published your pop-up form and Facebook ad, keep an eye on your reports to see how far you've come and how many new people have joined your email list.

Once you've established a baseline, experiment with a different message, timing, user experience, and other variables to see how they affect your conversion rate.

Ready to Grow Your Email List?

It's never easy to grow your email list from scratch. However, with a bit of research and testing, anything is possible. We hope that this article has given you an insight into how you can grow your company's marketing list. 

Whether you need help in growing your email list or boosting the SEO of your Fort Lauderdale company, we are always ready at Digital Resource.

Contact us today to know how we've helped other small business owners in Fort Lauderdale achieve success and how we can do the same for you. 

We'd want to hear from you right now: which of the two tactics from today's post are you most excited to put into practice? Or perhaps you have a question about something you've read.

In any case, please let us know by leaving a message in the comments box below.

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