Given the newer options we have to engage and build a relationship with customers, you wouldn’t expect email to remain as one of the most popular and effective methods in this digital age.
The reasons for this are simple: It works, and it continues to generate an impressive ROI across the board.
But, this isn’t to say that email is a static technology. As technology is evolving, so are the possibilities of email.
The way we use emails to promote products and services has changed. Thanks to Artificial Intelligence, there’s a plethora of things we can achieve through email marketing – from merely sending the same untargeted messages to every person on the list to being able to provide personalized, automated content at every stage of the customer journey.
It’s amazing how technology can drive even more conversions and further enhance personalization to provide modern consumers with a sophisticated experience.
If you’re a marketer or a business owner in West Palm Beach, you should definitely consider automating your emails this 2022 and optimizing them for SEO in West Palm Beach to improve and streamline your email marketing strategy.
In this article, we will look into the different ways you can use AI to create effective email campaigns that are designed to nurture leads and convert them into life-long customers.
Let’s get started!
Artificial Intelligence excels at analyzing third-party data and information you have about your customers. It turns them into actionable insights, predictions, and recommendations you can use to create high-performing emails.
That said, here’s how you can implement AI in your emails:
Yep, you read that right. AI can help you do many email marketing-related tasks, including drafting subject lines!
The subject of your emails is one of the most important parts of your overall email marketing strategy. It has the power to influence your recipients to click through and read your emails.
A good email subject line will stand out in your recipients’ inbox and get them to think “tell me more,” whereas a bad subject line will likely be ignored or reported as spam.
This is why you must choose your subject lines wisely.
Traditionally, companies hire copywriters to get their email subject lines right for every segmentation they have. Fortunately today, AI is there to do all the guesswork involved in this task.
AI in email marketing uses natural language generation to develop email subject lines that attract higher-click through rates. It learns and analyzes your brand voice through the data you feed it, then crafts subject lines that boost open rates and generate higher ROI.
It doesn’t end there though. Your AI tool will continue to analyze the results of your email marketing campaigns to further optimize and refine your subject lines over time.
Personalized content is more successful at getting people’s attention and driving them to take action, whether you’re communicating to them via email, ads, social media, or whatnot.
Personalization has become the gold standard in marketing.
72% of modern consumers say that they only respond to messages that are directly aimed at them, while 91% say that they’re more willing to do business with companies that provide personalized, relevant offers compared to companies that send generic email blasts.
These statistics prove that modern users expect companies to send them personalized emails. Anything less than that will come across as spammy and they’ll most likely ignore them.
But, why are people more inclined to respond to personalized emails? The answer is simple: Generic emails lack human touch. People today don't want to be treated like a number. They want brands and businesses to treat them with genuine care.
This is why personalization is crucial in any business's marketing strategy.
Typically, marketers do basic levels of personalization in emails like addressing recipients by their first name.
Through AI, however, you can create personalization that goes beyond just using your recipients' first names.
Artificial Intelligence uses predictive analysis and machine learning to predict the future behavior of your customers. Based on their previous interactions with your business, purchase history, and data trends, it can create customized email copies that offer a one-on-one communication feel.
Yes, AI can do that for you. From subscriber name personalization to content relevancy to tailored offers and product recommendations, AI eliminates the guesswork in your emails and focuses on what has worked according to data.
For example, you can use AI to upsell or cross-sell products that a customer might be interested in based on their purchase history, and then insert this recommendation into your email communications on an individual level.
Plus, you can use AI to optimize your emails for SEO in West Palm Beach too - such as figuring out the best keywords to use, picking out the best visuals that generate clicks, and many more.
There are so many ways you can increase the chances of your emails reaching their intended audience, and one of them is by optimizing the time you send them at an individual level.
Traditionally, marketers and businesses rely on experimentation, data analysis, and their hunch to figure out the best time to send out emails so they’re more likely to be opened and read.
Obviously, this doesn’t provide consistent results because we’re all different. Customer A would rather buy something from an email sent to him at midnight on a Saturday, whereas customer B might respond better to an email that's sent to him on a Friday afternoon when he's killing time at work before his shift ends.
Fortunately, AI can help you identify the best timing and frequency for your email campaigns.
By analyzing various data points, it can determine when the best timings are, making it much easier for you to email each of your customers on separate occasions to optimize engagement.
And, the best part about using AI in your email marketing is that you don’t have to do this manually. Your AI tool will do all the work for you.
It’s vital to clean up your email list every once in a while and develop a list of contacts who are highly engaged because these are the kind of people who will likely open their emails, check on your content, and will be interested in clicking through your website.
You can use AI tools to help you organize your email database and maintain a highly engaged email list.
By eliminating outdated contacts and updating phone numbers, job titles, and other relevant information, you can serve relevant, more compelling emails to your list and boost their deliverability.
To boost the effectiveness of your emails and generate more sales, you should take personalization a step further by serving customized promotions to your email list.
Yes, you can do that with AI!
Based on your customers’ behavior online, interaction, and purchase history, it can whip up exclusive deals and special discounts and serve it to your list on an individual level.
What do we mean by this?
AI can segment your email list according to the percentage of discounts or deals they're most vulnerable to. For instance, it will group customers who jump at a chance of a 10% discount for a specific category and then group customers who aren't willing to buy unless a certain item is buy one, take one.
When you know which offer makes your customers tick, you can serve them the right deals, get a better chance of making a sale, and maximize the potential profit you can generate from each customer.
Imagine offering a 30% discount to a customer who will seize on a 10% discount. You’ll be reducing the amount of profit you can potentially get from this customer!
Email retargeting can greatly increase conversions and drive revenue.
Think about all the items your customers added to the shopping cart but didn’t check out. How can you urge them to go back to your site and finally complete the checkout process?
Sending an automated email should be your best bet. Doing so can boost your sales and reduce your shopping cart abandonment rate.
However, to do this successfully, you must have a solid retargeting strategy in place. With the help of AI, you can set parameters that will automatically send emails at the optimal time and with the right content, reminding your customers about the specific products they forgot to check out in their carts.
You can also use retargeting to generate more sales.
Think about sending a series of thank you emails that will confirm orders and update customers about shipping status until the items have arrived. In the process, you can throw in a couple of product recommendations in your content and get them to order from you again, or even ask for feedback.
This 2022, it’s imperative that you build an email marketing strategy that leverages the power of AI to create highly targeted emails that generate results.
Using AI in your emails can help you develop well-optimized subject lines that drive clicks, draft personalized email copies that delight, optimize send times that increase open rates, maintain a highly engaged email list, customize promos to maximize profit, optimize email content for SEO in West Palm Beach for better visibility, and retarget emails to drive more revenue.
At Digital Resource, our team of digital marketing experts can craft custom, AI-powered email marketing plans that will not only put you ahead of your competitors, but also help you achieve business goals.
Contact us today so you can start sending the right emails to the right customers at the right moment!
How do you plan to incorporate AI in your email marketing strategy this year? Let us know in the comments below!