‍Should You Share Personal Content on Your Business Account? Do’s and Don’ts

In today’s highly competitive landscape, having a strong personal brand on social media and using internet marketing in Miami could be the factors that will set your business apart from the competition.

By incorporating some personal content that’s relevant to your business, you can build a more authentic, relatable brand.  

The question now is, how much should you share about your personal life online?

Questions to Ask Yourself Before Posting Personal Content Online

Before posting any personal content on your business account, ask yourself the following questions:  

• Does your business rely on your personal image?
• Are you comfortable sharing personal updates with your business audience?

• Is there value in doing it? What benefits can you get?
• Is it relevant to what your business audience is looking for?

When You Are the Face of Your Business

Are you the face of your small business? Perhaps you’re a stay-at-home mom who started a line of wooden Montessori toys or a personal trainer who offers customized fitness programs for clients.

If this is the case, then posting details of your personal life on social media is indeed an integral part of your social content strategy.  

People connect with people more than they do with a company or product. By being the face of your business, you get to humanize your brand and inspire a personal connection with your audience.  

To your customers, your business is no longer just like any other business. It now has a real person and a story behind it. People love that! This is what makes your company compelling and attractive.  

However, when it comes to posting personal content online, you want to limit sharing things that are only relevant to your audience and provide them with a deeper experience.  

Here are some ideas on how you can weave your personal life into your business account:

• Feature events that are relevant to your business. Recently joined a conference? Share a few points that you learned. Went to the beach for some team building? Post a photo of you and your staff having a great time, and maybe even feature your product if relevant. Taking a much-needed break after a long time?  Let your followers know that you’re human too and encourage them to look after their mental health and wellbeing.  

• Post casual behind-the-scenes video clips. People want to know what you do every day to get your business up and running. Give them an insider look by posting "a day in the life of a small business owner,” office tours, morning routine, production process, photoshoots, and other behind-the-scenes content. This will get your audience to feel extra-invested in your life and how your products or services come to life.  
• Feature your family and friends using your products or helping out your business. Are you making soaps today? Get your child involved and take some pictures!

When You Want to Keep Your Personal Brand Separate from Your Business Brand

If you prefer to keep your business separate from your brand, that’s also okay. By keeping things separate, you can later expand, diversify, and even start other businesses.  

Here are a few reasons why you may want to keep things separate, and instead use a “personal professional” brand to share personal content:

• You'll have the autonomy to grow your business. Many entrepreneurs eventually start new projects, become public speakers, or even turn into content creators. Having a personal professional brand that’s separate from your business brand allows you to share and promote your new ventures while still allowing your business to operate as usual.  
• You want your business brand to stand on its own. This way, you can sell it in the future.

• Keeping things separate can help your business brand become more focused and intentional.  

A strong personal brand can help you create a successful business, even if you want to keep the two brands separate. To distinguish your business and personal brands, here are some tips to keep in mind:

• Define your business brand and what makes it different from your personal brand.  

• Create a business brand that revolves around the identity you’ve developed for your company.  
• Establish a different personality and voice that is completely unique to your business brand.  
• Create a unique marketing message for your business and use internet marketing in Miami to communicate this with your business's target audience.  

Keeping things separate doesn't mean there's no longer room for your presence. Strategically weaving personal content into your business account is still necessary to humanize your brand and establish a connection with your audience.  

Here are some ideas on how you can incorporate personal content into your business account while keeping things strictly professional:

• Talk about how your business came to be. Share the inspiring origin of your business idea.  
• Feature yourself using your products or services.  
• Make short-form videos debunking myths and sharing tips and tricks.  

Do’s and Don’ts of Sharing Personal Content on Your Business Profile

Whether your business is heavily dependent on your personal brand or completely independent from it, there are limitations as to what you can and cannot post on your business social media accounts. Here are some best practices to keep in mind:

1. Don’t Share Too Much Information

Sharing too much information about your business and your personal life can make you the target of scams. But what exactly is “too much information” in a social media setting?

Make sure you only post content that is relevant to your audience. Scroll up, you’ll see there the four questions you should ask yourself before posting any personal content online.  

2. Don’t Share Personal Opinions on Your Business’ Social Media Pages

Keep your personal opinions and relationships separate from your company. You don’t want to end up offending your potential customers by posting political bias, religious beliefs, and personal complaints or rants on Facebook and Instagram.  

Keep things unbiased and as professional as possible.  

3. Don’t Bash Your Competitors or Customers

Bashing your competitors doesn’t mean you’ll automatically get more customers. In fact, you might even end up losing some of your most loyal ones simply because spreading negativity never looks good.

Social media isn’t the place to criticize your competition. If you engage in any form of negative campaigning, you’ll turn users off and prospects will likely avoid doing business with you.  

4. Don’t Argue on Social Media

Never argue with anyone on social media. If a customer leaves a negative review or has a complaint, there’s a proper way of dealing with it and it doesn’t involve lashing back at them.  

Keep your tone professional and thank your customers for leaving feedback. Don't take these things personally and look at them as a way to improve your business.

Arguing with customers or anyone on social media is unprofessional and will make you and your company look bad.  

5. Do Engage Before Selling

Social media is a platform for building connections, establishing relationships, and staying connected with your audience.  

If there’s anything you should be posting, it should be content that aims to entertain your followers and showcase your expertise, such as:  

• Posts showing your company’s culture
• Helpful articles from your business website
• Quick tips and advice

• Product videos
• Tutorials
• Customer reviews  
• Industry news
• Discounts, sales, and limited time offers

• Live Q&A

Your business’s social media pages shouldn’t revolve around selling. Your goal is to engage your audience through meaningful, relevant content and build rapport before trying to get them to buy.  

If your internet marketing in Miami tactics is always hard selling instead of building relationships, your business won’t last very long.  

6. Do Create Original Content

When it comes to posting personal content on your business page, it’s important to maintain visual consistency, even for casual, behind-the-scenes content.  

Visual consistency and making sure that you’re always providing your audience with high-quality content establishes your credibility and strengthens your reputation.  

Stay away from stock photos and don’t steal content from other people. Try to produce original content by taking photos of your products and using Canva or other tools to create a branded template.    

7. Do Post Relevant Content Only

When posting personal visual content on your business's social media account, it's crucial to maintain relevance.  

Make sure that every piece of personal content you share online speaks to the needs and interests of your intended audience to help them make decisions or make progress towards achieving a goal.  

For example, a salon’s social media page can share hair care 101, hair color trends, special promos, and other topics that are related to its industry and information that its customers seek. The salon’s social media page, however, should not be sharing information about politics, gossip, and other shady stuff that could offend potential customers.  

Become a More Authentic and Relatable Brand This 2022!

Modern consumers demand authenticity from businesses. Make sure you give your audience what they want by sharing personal content on your business's social media account.  

At Digital Resource, our team of internet marketing experts in Miami will work with you to create a custom social content plan that aims to build your reputation as an expert and make your business unique and appealing to customers.

Contact us to start establishing the personal connection your customers want!

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