Apr 8, 2016
Nowadays, only 20% of people really read blog posts and articles. Most readers just skim through online content.
However, with the right visuals, you can attract people’s attention and increase their desire to read what you have to offer by 80%!
This should serve as your motivation to start focusing your efforts on creating well-designed visual content and incorporating them into your digital marketing efforts.
Visual content is engaging and effective because humans are visual creatures by nature.
People are drawn to indicators that signal vital information at a glance. That’s why they can’t help but react to colors and movements, especially when they see these visuals in the middle of a chock-full of black and white text.
Visuals also help people understand and recall data better. Using eye-catching imagery in your articles, blog posts, and Facebook posts can draw your audience in, keeping them glued to your site, and compelling them to come back for more.
More importantly, such visuals prevent your content from getting lost in an overcrowded feed.
Businesses who use scroll-stopping visual content gain more likes, views, followers, shares, visits, customers, and sales. It’s the key to stimulate your online growth!
If you haven’t paid so much attention to creating and publishing visual content, now’s the best time to do it. To help you get started, here are the six of the most effective types of visual content:
Can you imagine reading a 2500-word article without any visuals? You probably would scan through it, see if anything catches your attention, get bored, and then leave.
Big blocks of texts are a major turn-off to many individuals, especially now that attention spans are shorter than ever. People need to be stimulated with bright colors, movement, humor, and whatnot as they read along chunks of text to motivate them to carry on.
This is the reason why strategically placing relevant images throughout your content is important. It can urge your audience to read through what you’ve written by 80%.
When adding images to your content, it’s best to use original photos or those that are taken by you for a personal touch. Make sure they’re high-quality and beautiful to attract your audience’s attention.
Some people use clickbait images to get others to click on their articles. However, these pictures are known for being misleading.
If you want to use a clickbait image, just see to it that your content can deliver on what was promised. Otherwise, it will affect your credibility.
There’s no need to worry if you don’t have any talent for photography or the budget to hire a professional photographer - there are countless online resources where you can get excellent quality images for a small fee. Some are even free!
Not everyone can easily comprehend statistics, facts, and figures. Some find them boring to read,
The best way to make these numbers appealing is to translate them into data visualizations so that they’re well received by different audiences.
Using charts, graphs, maps, diagrams, etc. is an interesting way to showcase complex data in a simple manner. It can help your audience digest and fully understand the information that you’re communicating to them so that they can appreciate your content as a whole.
Here are some tips on how to make your data visualization effective, relevant, and engaging:
Videos are a great way to present your products or services and showcase them in a way that solves your target audience’s problems. When done correctly, engaging videos can help your business generate new customers and increase sales.
64% of consumers are more inclined to purchase after watching a branded social video. This strongly indicates that you should start creating more videos to boost your business.
There are different types of videos you can use to promote your products or services, like how-to videos, demos, animated explainer videos, customer testimonials, and more. But, to make sure that they’re effective, you need to pay attention to their quality and consistency.
If creating engaging videos is something you haven’t done before, these tips will surely help you:
Screenshots are so powerful. They enable people to communicate more effectively.
In fact, they have become an essential part of everybody's everyday communication.
As the name suggests, screenshots capture exactly what you’re seeing on your screen and allow you to share it with others or keep it for future reference. They’re especially useful for supporting the claims you make in your content, collaborating with others easily, and demonstrating how to carry out a task.
Taking a screenshot of customer reviews or testimonials from social media or industry forums is also a great way to establish credibility and build trust among your audience.
Here are the different kinds of screenshots you need to know about:
Memes are so effective at what they do that people share them endlessly!
While most use memes for humor and entertainment, there are other reasons that make memes well-loved by everyone. They can also help raise awareness, lobby interests, and forward various ideologies.
Most importantly, memes are a great medium for your business to connect and engage with your audience. If you’re considering using memes in your digital marketing efforts, here are some tips to keep in mind:
Inspirational quotes motivate people, which is why they love sharing them. Incorporating them to your visual content strategy is a great way to gain more shares, likes, and encourage conversation among your audience.
Always remember to share quotes that only reflect your business’ personality and beliefs. They should also align with your target audience’s values.
Visual content is one of the most effective ways to reach your potential customers. If you feel that your current visuals aren’t really reflecting what you are as a company and what you have to offer, don’t hesitate to ask for professional help.
At Digital Resource, we can help you create stunning visuals that not only resonate with your target audience, but also drive them to take action.
Contact us to know how the right visuals can skyrocket your business to success!