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6 Most Effective Types of Visual Content

Digital Advertising

Nowadays, only 20% of people really read blog posts and articles. Most readers just skim through online content.  

However, with the right visuals, you can attract people’s attention and increase their desire to read what you have to offer by 80%!  

This should serve as your motivation to start focusing your efforts on creating well-designed visual content and incorporating them into your digital marketing efforts.

Visual content is engaging and effective because humans are visual creatures by nature.  

People are drawn to indicators that signal vital information at a glance.  That’s why they can’t help but react to colors and movements, especially when they see these visuals in the middle of a chock-full of black and white text.  

Visuals also help people understand and recall data better. Using eye-catching imagery in your articles, blog posts, and Facebook posts can draw your audience in, keeping them glued to your site, and compelling them to come back for more.  

More importantly, such visuals prevent your content from getting lost in an overcrowded feed.  

Businesses who use scroll-stopping visual content gain more likes, views, followers, shares, visits, customers, and sales. It’s the key to stimulate your online growth!  

If you haven’t paid so much attention to creating and publishing visual content, now’s the best time to do it. To help you get started, here are the six of the most effective types of visual content:

What are the Six Most Effective Types of Visual Content?

Relevant Images

Can you imagine reading a 2500-word article without any visuals? You probably would scan through it, see if anything catches your attention, get bored, and then leave.  

Big blocks of texts are a major turn-off to many individuals, especially now that attention spans are shorter than ever. People need to be stimulated with bright colors, movement, humor, and whatnot as they read along chunks of text to motivate them to carry on.  

This is the reason why strategically placing relevant images throughout your content is important. It can urge your audience to read through what you’ve written by 80%.

When adding images to your content, it’s best to use original photos or those that are taken by you for a personal touch. Make sure they’re high-quality and beautiful to attract your audience’s attention.  

product-photography

Some people use clickbait images to get others to click on their articles. However, these pictures are known for being misleading.  

If you want to use a clickbait image, just see to it that your content can deliver on what was promised. Otherwise, it will affect your credibility.

There’s no need to worry if you don’t have any talent for photography or the budget to hire a professional photographer - there are countless online resources where you can get excellent quality images for a small fee. Some are even free!  

Data Visualization or Infographics

Not everyone can easily comprehend statistics, facts, and figures. Some find them boring to read,  

The best way to make these numbers appealing is to translate them into data visualizations so that they’re well received by different audiences.  

Using charts, graphs, maps, diagrams, etc. is an interesting way to showcase complex data in a simple manner. It can help your audience digest and fully understand the information that you’re communicating to them so that they can appreciate your content as a whole.  

Here are some tips on how to make your data visualization effective, relevant, and engaging:

  • Not all visualizations are created equal, so make sure to choose the right format to effectively convey the information you want to communicate to your audience. Here’s a few of the most popular formats:
  1. Bar charts are suitable for comparing things or tracking big changes over time
  1. Bullet charts are effective for showing progress against a goal
  1. Line graphs are great for tracking smaller changes over time
  1. Histograms are best used to showcase frequency distributions
  1. Maps are for visualizing location-specific matters
  • Use familiar patterns that make sense at a glance. Otherwise, it will be very difficult for people to understand what your data visualization is trying to convey.
  • Use colors to highlight information and express data stories quickly.
  • Mix contextual clues with shapes and designs to help your audience understand information fast.
  • Use size to emphasize a point and add contextual clues.
  • Use text wisely. Don’t put too much. Just keep it simple.

Engaging Videos

Videos are a great way to present your products or services and showcase them in a way that solves your target audience’s problems. When done correctly, engaging videos can help your business generate new customers and increase sales.  

64% of consumers are more inclined to purchase after watching a branded social video. This strongly indicates that you should start creating more videos to boost your business.  

engaging-video-content

There are different types of videos you can use to promote your products or services, like how-to videos, demos, animated explainer videos, customer testimonials, and more. But, to make sure that they’re effective, you need to pay attention to their quality and consistency.  

If creating engaging videos is something you haven’t done before, these tips will surely help you:

  • Tell a story.
  • Provoke interest or curiosity.
  • Get your viewers hooked within the first three seconds.
  • Complement your video’s narration with stunning graphics, popular movie scenes, and video footage of real people to make it more memorable.
  • Use feelings or emotions to connect with your audience.
  • Present evidence or proof that your information is credible.

Screenshots

Screenshots are so powerful. They enable people to communicate more effectively.  

In fact, they have become an essential part of everybody's everyday communication.  

As the name suggests, screenshots capture exactly what you’re seeing on your screen and allow you to share it with others or keep it for future reference. They’re especially useful for supporting the claims you make in your content, collaborating with others easily, and demonstrating how to carry out a task.  

Taking a screenshot of customer reviews or testimonials from social media or industry forums is also a great way to establish credibility and build trust among your audience.  

Here are the different kinds of screenshots you need to know about:

  • A screenshot is a static digital image that shows the content of a computer screen, tablet, or phone and is saved as an image file.
  • Screen capture allows you to get all the content you need in a single picture, rather than putting together multiple screenshots to achieve the result that you want.
  • Animated GIFs showcase a series of images that are presented in a sequence of animations.
  • A screencast is a digital recording of your screen which you can use to demonstrate features or for tutorials.

Meme

Memes are so effective at what they do that people share them endlessly!  

While most use memes for humor and entertainment, there are other reasons that make memes well-loved by everyone. They can also help raise awareness, lobby interests, and forward various ideologies.

Most importantly, memes are a great medium for your business to connect and engage with your audience.  If you’re considering using memes in your digital marketing efforts, here are some tips to keep in mind:

  • Know your audience: Memes are only effective if your target audience can relate to them or find them relevant.
  • Use the right tone: Your voice and tone matter because they represent the personality of your brand. You want to be consistent, so make sure to use the right tone in your memes.
  • Use humor: Using humor is the easiest way to humanize your brand and create an emotional connection with your potential customers.
  • Have your own meme that features your brand: Not everyone can do this successfully, but if you get it right, it can make your brand go viral and boost recognition.

Inspirational Quote Cards

Inspirational quotes motivate people, which is why they love sharing them. Incorporating them to your visual content strategy is a great way to gain more shares, likes, and encourage conversation among your audience.  

inspirational-quote

Always remember to share quotes that only reflect your business’ personality and beliefs. They should also align with your target audience’s values.

Looking for a Way to Boost Your Visual Content?

Visual content is one of the most effective ways to reach your potential customers. If you feel that your current visuals aren’t really reflecting what you are as a company and what you have to offer, don’t hesitate to ask for professional help.  

At Digital Resource, we can help you create stunning visuals that not only resonate with your target audience, but also drive them to take action.  

Contact us to know how the right visuals can skyrocket your business to success!

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