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Dental Marketing in 2023: What's New?

Brand Development

With a rise in the demand for dental services, you might be wondering how to capture new patients and keep your existing ones loyal.  

As experts in dental marketing, attracting new patients and growing your practice means putting your dental brand in front of more people in need of your expert care.  

But how exactly can you effectively market your practice to new patients this 2023?

5 Dental Marketing Ideas to Get More Patients this 2023!

1. Dental Support Organizations and Multi-Location Dental Groups Need Scalable Sites

Man using laptop to create dental website and dental marketing campaigns.

While solo practice ownership is rapidly declining due to an aging dentist population, DSOs are rapidly growing as private equity funding progresses in the dental scene.  

This means that it’s an attractive investment this 2023.  

DSOs or Dental Support Organizations are entities that dental practice owners negotiate with to manage the administrative, marketing, and business aspects of a dental practice.  

To succeed in dental marketing in 2023, DSOs and multi-location dental groups need to have scalable websites that can support their umbrella brand and affiliate practices.  

The goal this 2023, is to create a seamless experience for patients. This means you need to have a centralized website and database where different branches can access patient information quickly.  

When building a new website in 2023, keep these points in mind:

  • Ensure the consistency of your site aesthetics and ease of use.  
  • Create a branded website template that each of your branches or affiliate clinics can customize.  
  • Use the standard information hierarchy across all branches and affiliates for consistency. Information hierarchy is the structure of the content that makes the details on a page easy to follow.  
  • Use an integrated marketing tool that ties all your branches and affiliate clinics’ marketing activities together. This will make it easier to monitor results and run more effective campaigns.  

2. Create More Patient-Centric Content

Instead of focusing on how amazing your dental practice is, your content should gravitate toward addressing your target patients' pain points and problems.  

By creating more patient-centric content, you can increase patient satisfaction.  This will naturally attract new patients and allow you to build closer connections with your existing patients.  

Patient-centric content means providing them with a positive overall experience by doing the following:

  • Create content for every stage of the customer journey. This content should be valuable enough to push a potential patient down the sales funnel.  
  • Use storytelling to relay important information. It’s a great way to keep your audience engaged and communicate with them effectively.  
  • Focus on creating content that aims to solve your patients' problems or provide them with the information they're looking for.  
  • Create different content types to keep your audiences engaged. Use videos, Stories, quizzes, blogs, games, infographics, and more.  
  • Create content that you know your audience will likely share on social media.  
  • Engage with your audience by replying to their comments and messages promptly on social media. This is a great way of encouraging brand loyalty.  
  • Aim to provide the same patient experience across all channels. Use the same voice and create the same consistent experience that’s unique to your dental brand.

Aside from creating helpful, patient-centric content, it’s also important to optimize it for dental SEO to make sure it ranks high in search engine result pages.  

Here’s what you need to do to ensure they appear in front of potential patients who are looking for your products and services:

  • Create content that directly answers the questions your patients are asking.  
  • Optimize for a featured snippet.  
  • Create thorough content that addresses a user’s search intent. As much as possible answer as many relevant questions as possible in one blog or video.  
  • Optimize your content for mobile so people who access the web through their phones can find the answers or information they’re looking for quickly.  

3. Focus on User Experience

Happy dentist and happy patients.

User experience is crucial for dental practices because it can significantly affect conversion rates.  

How your website looks and functions are factors that directly impact how interesting your services and products look to potential patients. They also influence your chances of getting booked.  

Here are some facts that highlight the importance of creating a positive user experience for dental patients:

What exactly is a good user experience?  

In dentistry, this means quality service. But when it comes to your website, the following factors are what’s going to make your site outstanding and attract new patients:

  • Tailored content that's useful to your target patients. Articles that offer insights on how to solve dental problems contribute to a great user experience.
  • Ease of use. Your website's navigation should feel intuitive. Your fonts, font size, and colors should also be optimized to ensure readability.  
  • Designed with a lot of focus on reliability and trustworthiness. Add dental trust signals, such as HIPAA seal of compliance, customer testimonials, and other certifications on your site.  
  • Use chatbots to provide existing patients and prospects with the immediate answers they need. This boosts the user experience and increases engagement.  
  • Build a strong linking system to help users navigate your content effectively.  

It’s also important to create an FAQ page that will allow users to easily find the information they need, including the following:

  • How to set an appointment
  • Accepted forms of insurance
  • Treatment specialties

4. Personalization is The Gold Standard in Dental Marketing

Personalization is no longer nice to have, it's a necessity in dental marketing, especially if you want to succeed.  

Personalization is a data-based approach that allows you to create more tailored offerings for your target patients.  It can make them happier and more likely to book an appointment.  

Right now, people who are on the lookout for a new dentist are motivated mostly by convenience.  

They want to land on a page that’s personalized to their location so they can get access to every information they need to convert, including:

  • Branches or affiliate clinics nearby.
  • Which providers are accepting the kind of insurance they have.  
  • Services are offered at each location.  
  • Promos and deals.  

So, how can you leverage personalization to boost your dental marketing? Here are some tips to help you get started:

  • Gather as much information about your target patients and existing patients through website visits, social media engagements, email interactions, and surveys. The better you understand who they are, what they want, their pain points, and how they want their problems to be solved, you can personalize your offers in a way that resonates with them.  
  • Segment your target patients into groups based on their shared characteristics. This will allow you to create campaigns for each group that they’re more likely to respond to.  
  • Develop a road map for your content so you can create pieces for potential patients and existing patients at different stages of the sales funnel.  
  • Personalize your dental marketing by creating patient programs that allow you to monitor your patients closely.  
  • Create targeted landing pages that are customized based on what a potential patient is looking for. If they want to get Invisalign, personalized the messaging and offer that best suits your audience.  
  • Use automation to send personalized emails to your email list.

5. Invest in AI to Boost Dental Marketing

Dentist using artificial intelligence to boost dental marketing and patient care.

AI in dentistry can improve the precision of your diagnosis, treatment planning, and result prediction.  

Aside from patient care and advanced dental procedures, you can also use AI to optimize how you market your dental practice.  

AI can streamline and optimize your dental marketing campaigns. It also eliminates the risk of human errors, which means it can provide more accurate results.  

You can also use AI to generate reports using nothing but data.  

Here are the other things you can achieve with AI integrated into your dental marketing:

  • AI can curate and generate content for your dental practice, then place it in front of the right people on the right platforms. From crafting a draft to mapping out an end-to-end content strategy, AI technology can automate content generation.  
  • AI will allow you to deliver highly targeted ads in front of your target patients based on complex algorithms and data.  
  • AI in the form of chatbots will help boost your patient experience by giving them the option to help themselves and access the information they need right away.  
  • AI can provide you with deep insights about your patients, which will allow you to hyper-personalize your interactions and predict future customer behaviors.  

Take Your Dental Marketing to The Next Level with Digital Resource!

Scalable sites, AI in dental marketing, making more patient-centric content, focusing on user experience, and personalization aren’t necessarily new in dental marketing.  

However, there are so many new ways you can use them to take your campaigns to the next level this 2023!

At Digital Resource, our digital marketing specialists will work with you to create a custom dental marketing strategy that will put your practice ahead of the competition and attract new patients.  

Wondering how we can help grow your practice? Contact us today for a free consultation!

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