Right now, people who are on the lookout for a new dentist are motivated mostly by convenience.
They want to land on a page that’s personalized to their location so they can get access to every information they need to convert, including:
Branches or affiliate clinics nearby.
Which providers are accepting the kind of insurance they have.
Services are offered at each location.
Promos and deals.
So, how can you leverage personalization to boost your dental marketing? Here are some tips to help you get started:
Gather as much information about your target patients and existing patients through website visits, social media engagements, email interactions, and surveys. The better you understand who they are, what they want, their pain points, and how they want their problems to be solved, you can personalize your offers in a way that resonates with them.
Segment your target patients into groups based on their shared characteristics. This will allow you to create campaigns for each group that they’re more likely to respond to.
Develop a road map for your content so you can create pieces for potential patients and existing patients at different stages of the sales funnel.
Personalize your dental marketing by creating patient programs that allow you to monitor your patients closely.
Create targeted landing pages that are customized based on what a potential patient is looking for. If they want to get Invisalign, personalized the messaging and offer that best suits your audience.
Use automation to send personalized emails to your email list.
5. Invest in AI to Boost Dental Marketing
AI in dentistry can improve the precision of your diagnosis, treatment planning, and result prediction.
Aside from patient care and advanced dental procedures, you can also use AI to optimize how you market your dental practice.
AI can streamline and optimize your dental marketing campaigns. It also eliminates the risk of human errors, which means it can provide more accurate results.
You can also use AI to generate reports using nothing but data.
Here are the other things you can achieve with AI integrated into your dental marketing:
AI can curate and generate content for your dental practice, then place it in front of the right people on the right platforms. From crafting a draft to mapping out an end-to-end content strategy, AI technology can automate content generation.
AI will allow you to deliver highly targeted ads in front of your target patients based on complex algorithms and data.
AI in the form of chatbots will help boost your patient experience by giving them the option to help themselves and access the information they need right away.
AI can provide you with deep insights about your patients, which will allow you to hyper-personalize your interactions and predict future customer behaviors.
Take Your Dental Marketing to The Next Level with Digital Resource!
Scalable sites, AI in dental marketing, making more patient-centric content, focusing on user experience, and personalization aren’t necessarily new in dental marketing.
However, there are so many new ways you can use them to take your campaigns to the next level this 2023!
At Digital Resource, our digital marketing specialists will work with you to create a custom dental marketing strategy that will put your practice ahead of the competition and attract new patients.
Wondering how we can help grow your practice? Contact us today for a free consultation!