It's easy for cash-strapped startups to end up neglecting marketing and advertising.
In fact, driving brand awareness with relevant content is one of the four biggest lead generation challenges startups face, according to VIB.
But you need to understand that no matter how ground-breaking your products or services are, if your intended audience doesn't know about them, your startup company will never thrive.
Here are the five most cost-effective ways to market your startup.
Modern consumers want to see the humans behind a business. They’re looking for authentic human interaction with brands. In fact, 70% of people feel more connected to companies with CEOs that are active on social media.
This is where personal branding comes in. Personal branding involves creating an impressive image by promoting your expertise, experience, and achievement on social media or through a personal blog.
A strong personal brand lets you connect with your intended audience and build trust. As a result, you attract leads and potential customers without spending a dime!
There are four ways to build a strong personal brand for your startup:
Personal branding is an effective way of boosting your overall digital marketing strategy in Miami.
Publicity is how you’re going to put your startup in front of potential customers without paying the media for the exposure you’re getting.
What’s great about publicity is that it carries the authority of an independent voice. So, people see it as unbiased. This helps increase awareness, boost the visibility of your startup, and establish your company as reliable.
So, how do you get free publicity?
Every time there’s something newsworthy with your startup, such as releasing a new product or sponsoring a community activity, prepare a media kit and send it together with a press release to the media. Your local paper will likely publish it.
Whether it’s Stories on Facebook, photos on Instagram, or short clips on TikTok, use social media to connect with your audience and convey your startup’s value.
Your goal here is to post high-quality content consistently.
By posting visually-engaging and relevant content that aims to educate your audience about your products or services, express your support for certain causes, create a buzz around your business, and announce sales and limited time offers, you can keep your followers invested and attract more followers in the process
Just don’t get too salesy because it turns consumers off. Be as natural as possible.
There are so many ways you can promote your business on social media without being too sales-y, including:
Plus, the more active you are on social media, the more the algorithm will favor you and boost your visibility in search!
Content plays a vital role in promoting your startup and engaging consumers at every stage of the buyer’s journey. You can use it to drive traffic to your site, increase your brand awareness, and generate leads.
However, the process involved in making content—such as researching, writing blogs, making infographics, and shooting videos—is time-consuming. This is why it makes sense to outsource some of your content.
Doing so provides all the benefits of driving traffic to your site and converting leads into customers but without the stress and effort.
Here are three benefits of outsourcing your blog:
SEO stands for search engine optimization. It focuses on improving your website’s visibility by making sure it appears in front of users who are searching for the products and services you offer.
Without SEO, your target audience will never be able to discover you online!
Optimizing for SEO provides long-term benefits to your startup. It can:
A good SEO plan starts with keyword research. You need to know what your customers use to search for your products online. Then, incorporate these terms into your content.
Aside from this, below are the four ways you can improve your site’s rankings in the search results:
Here’s a beginner’s guide to SEO to help you get started with SEO.
Effective digital marketing in Miami doesn’t have to be expensive. Although having a higher marketing budget means you can boost your startup's visibility in an instant, the five cost-effective marketing strategies we shared with you above can just as effectively put your startup in front of your intended audience and generate sales for your business!
Digital Resource offers digital marketing services in Miami. Our digital marketing specialists will work with you to create a custom plan that will put your startup on a pedestal and catapult your business to success!
Contact us today to start building a strong presence for your startup online.