Email Us
Map Location

How to Win Customers and Influence People: Becoming an Influencer in Your Niche

Social Media Marketing

People nowadays judge a business by its online presence. If they can’t see you on social media, they’ll assume you’re irrelevant, an undesirable brand, or that you don’t exist.

This is why the most powerful way to win customers and grow your business is to become an influencer in your niche.  

Learn how internet marketing in Miami can help you be seen as an influencer.  

You Are Your Own Brand

People do business with people they know, like, and trust. In fact, many individuals follow influencers on social media to find out what they buy, which social causes they support, the kind of lifestyle they live, and what they believe in.  

So, why not be a personality in your own business? This way, you can build your brand, influence people, and win customer loyalty in the process.

Becoming an Influencer in Your Niche

Becoming an influencer in your niche can be an effective way to increase your brand exposure, win more customers, and make more sales. But, only if you do internet marketing in Miami right. Here are some tips to help you get started.  

1. Choose Your Social Media Channels

smal business owner doing some internet marketing in Miami to promote social media content and attract leads.

Until you can handle running multiple accounts, it’s best to stick with one to two social media channels.  

Social media provides you the opportunity to share your brand story and reach out to a broader audience. By focusing on a single platform, you can effectively bring people into that story, create quality content, engage with users, and start gaining traction.  

So, how do you know which platform to start with?

Here’s a quick summary of what each platform is for:

  • Facebook: Enables you to share blog posts, promote sales and special offers, drive traffic to your site, and cultivate a community.  
  • Twitter: Lets you start or join conversations, respond to customer complaints or feedback in real-time, and engage with people.  
  • Instagram: Great for curating visual content, engaging users, and initiating sales.
  • LinkedIn: The best platform for industry news, recruiting, B2B, and thought leadership.  

Depending on your niche and your target audience, certain platforms may be more suitable for you than others.  

For example, Gen Z prefers TikTok, Instagram, and other platforms where videos thrive, over other networks. On the other hand, Millennials gravitate more towards Facebook. If you run a B2B company, LinkedIn is the most effective place to publish business-oriented content.  

When choosing the best social platform for your small business, the most important thing is finding a channel that your ideal customers use regularly.  

Aside from this, you also want to choose a channel based on the following:

  1. Goals: Various social platforms are better at different things. Knowing what your goals are will help you identify which channel is suitable for your business. Here are the common goals businesses use different social channels for:
  • Brand Awareness: Facebook, Instagram, TikTok
  • Building community: Facebook, Twitter
  • Traffic: Facebook, TikTok, Pinterest
  • Sourcing employees: LinkedIn
  • Personal Branding: Facebook, Instagram, LinkedIn
  1. Your product or service: If you run a B2B business, you might land customers and expand your company network better on LinkedIn and Facebook over other channels. If you own a retail business, then Instagram and Facebook are great platforms to promote what you’re selling. Each social platform offers unique benefits to businesses across various industries.  
  1. Platforms you’re comfortable using: You’ll be more efficient at posting content if you’re already familiar with the platform you’re working with. It’ll be easier for you to create content, run ads, engage with users, and be a part of groups if you know the ins and outs of the platform.  
  1. Your bandwidth: How many hours in a day can you dedicate to social media alone? Creating a social media content calendar can help you stay on track even during days when you’re too busy to post.  
  1. The content you create: What types of content are you interested in making? Videos are currently in high demand. So, you should consider video content as an integral part of your content strategy. But, if you’re more capable of producing comprehensive articles than creating videos, then having a blog and sharing it on Facebook would be better for you. Or, if you’re better at taking photos than writing, then Instagram is a great platform to showcase your skills. It all depends on your time, skills, and resources.  

2. Create a Social Media Content Strategy

To become an influencer, you need to consistently post meaningful and valuable content that resonates with your target audience.  

Here are some tips on how to create an effective social content strategy:

  • Identify and set your goals. This will guide you on what type of content to post.  
  • Conduct an audit on the social media content you’ve published so far. Identify which types of content got the most engagement and create more of it. If you don’t have enough data, don’t be afraid to experiment.  
  • Build a content calendar to make sure you're posting regularly, giving your followers variation in terms of content type, and automating when you should be posting.
  • Promote and distribute your content online to make sure that your target audience can see it.  
  • Analyze data and track the results of your efforts. This will help you fine-tune your strategy to achieve optimal results.  

Your posts should be original and authentic to attract followers and motivate them to keep coming back for more.  

Here are some creative social content ideas you should try:

  • Create how-to video tutorials and blog posts
  • Share expert hacks and tips
  • Run a contest or giveaway
  • Host an “Ask Me Anything” live video
  • Join challenges and trends
  • Share memes
  • Feature user-generated content
  • Run “This or That” poll or quizzes
  • Show behind-the-scenes clips
  • Share milestones

Regardless of what type of content you publish on your social media platform, it’s important that it’s high quality. You also want to frame it in a way that shows off your expertise in your field.  

You also want to be mindful of your voice and style. Differentiate yourself from other personalities in your industry, so your target audience doesn’t see you as a copycat.

Aim to be unique, relatable, and trustworthy.  

3. Build Recognition by Being Consistent

small business owner constantly posting educational and high-quality content on his blog and social media.

Regardless of what you post on social media, you should be consistent. This consistency should encompass everything, from the tone of voice used in your captions to the frequency of your posts up to the aesthetics of your visual content.

This is how you can become recognizable to your intended audience.

Make sure you give people a hint on what you’re currently working on and what they can expect before you publish new content or launch a new product.  

Posting regularly also increases your chances of showing up on your followers' feeds frequently. The more you appear on their feed, the more they engage with your posts, and the more prominent your brand will be in their minds.  

This can help boost your engagement rate and expand your reach.  

4. Join Groups, Forums, and Build Your Community

To become an influencer, people need to see you as an expert in your industry.  

What better way to showcase your knowledge and skills than by joining relevant groups, answering questions in the comments section of your posts, sharing your knowledge, and genuinely helping others solve their problems in forums.  

It’s crucial to stay active and constantly engage with your followers by liking their posts, replying to their comments, and answering their questions.

Make it a point to reply to at least three comments, DMs, or questions every day. If you think a lot of people can benefit from it, you can even make content out of it!

5. Build Rapport by Being Relatable

It’s easier to connect with your target audience on a more personal level if you seem relatable to them.  

You can achieve this by showing people behind-the-scenes clips of how you are in real life – not just as a CEO but also as a parent, partner, child, friend, and so on.

Showing your vulnerable side opens the door for a deeper, more meaningful relationship with your followers. It’s like they know you as a friend. This can help foster loyalty in the process.  

You can also build rapport by offering compliments to your followers, featuring user-generated content on your feed, and listening to both negative and positive feedback.  

6. Focus on Giving Back and Genuinely Helping Your Intended Audience

When you’re coming from a good place, it’s easier to create content that is genuinely meant to help others.  

Instead of focusing on creating content for your own gain, you should focus more on providing value and helping your target audience.

This helps you enjoy the process more, which is essential for avoiding burnout.

7. Focus on Establishing Yourself as a Thought Leader

industry leader doing a presentation in front of business owners.

To genuinely help your intended audience solve their problems or make their lives easier, you need to share expert tips, create evergreen content, and discuss trends.  

You should also look for speaking and guest blog opportunities. This helps you establish your authority in your niche.  

8. Draw Customers to Your Solutions with Exclusivity

Ever notice influencers giving a review of certain products and then telling you to grab them now while they’re on sale or before they run out of stock?

When services are difficult to obtain, they instantly become more desirable. Use exclusivity to draw customers to your solutions.

What's great about this technique, is that people don't see this as a marketing gimmick. In fact, they become strong advocates who invite their friends and family to check out your offerings, which helps grow your following and magnify your influence.  

Don’t Stay Invisible

Don’t stay invisible. Start winning more customers and start influencing people by becoming an influencer in your own domain. We promise you, it’s worth it!

Need help establishing your authority in your industry and managing your social media profiles? Digital Resource can help!  

Our team of social media experts and content marketing specialists will work with you to craft a custom social content strategy that will put you ahead of your competition and achieve business goals. Contact us today to start!

Back to blogs

Related Blogs

Want to work for us?

Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!

apply Today
Digital Resource Awards