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New Instagram Marketing Trends to Look out for this 2022

Social Media Marketing

In 2022, the top SEO Company in West Palm Beach predicts that Instagram marketing trends will revolve around the following: Authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping.

The platform has created innovative tools to produce dynamic and unique content. It has also expanded to support its growing commercial accounts, as well as the added background of more individuals being confined to their mobile devices due to COVID-19. 

So, whether you're just getting started on Instagram or have a sizable account following, it's essential to understand how this network changes.

Here are the 5 new Instagram marketing trends to look out for this 2022: 

IG Marketing Trend #1: Instagram as a Shopping Platform

person holding phone and credit card

That's right, folks!  

Instagram is becoming an e-commerce site. With the new Instagram updates and Stories currently in use and third-party apps following suit, this trend has been in the works for some time.

You may now shop directly from your IG Stories!

As a business owner, you must master Instagram's shopping capabilities. Your aim is to catch your viewers' attention in real-time. Your viewers should be able to see the full range of your products without leaving your Stories.

You should also ensure that you're using the same functionality in your feed posts. Not only can you rapidly receive information about what you would like to buy, but it also helps the company look cool by embracing all of Instagram's Shopping features.

Want to know how to set up Instagram Shopping for your account? Follow the steps in the official Instagram Shopping Set-Up Guide.

IG Marketing Trend #2: Promoting with Influencers

girl taking a selfie

With huge companies like Apple and Google putting a premium on privacy, targeting your ideal clients with Facebook advertisements may become more difficult in 2022.

That is why 2022 will be a banner year for influencers. Influencer partnerships will be a significant part of your plan if you want to make Instagram work for you.

According to the Digital Marketing Institute, the influencer marketing industry will be worth $13.8 billion by 2022 as it expands and becomes a more successful marketplace.

As a result of this expansion, marketers will need to evolve influencer marketing methods in terms of campaign measurement, create analytics to scale initiatives and evaluate how to manage relationships between brands and influencers.

If you've never worked with influencers before, now is a perfect moment to start.

With over 900 million Instagram users, you can immediately locate an industry influencer who can connect you with an audience eager to hear what their trusted influencer has to say.

A fantastic way to locate influencers on Instagram is to use a service like Ninja Outreach, or you may hunt up potential Instagrammers using your niche's hashtags.

Here’s a secret though: Influencers frequently charge based on the number of followers.

IG Marketing Trend #3: Using Automation Tools

Instagram automation is growing increasingly popular, so get in on the fun while you still can. Start automating your Instagram today so you can stay ahead of the curve and capitalize on growth trends that favor early adopters.

Here are two Instagram features you can automate using automation apps or tools:

1. Instagram Direct Message Automation Tools

This tool is a quick and easy approach to getting qualified leads into your inbox. You can even automate your responses, develop drip campaigns, send automated story mention replies, send links, and so much more.

2. Instagram Comment to DM Automation Feature 

Similar to the feature discussed above, this tool allows you to set up keywords in your Instagram posts to trigger an automated DM.

Do you want to start automating your Instagram features? Try to check out these apps:

  • Stim Social
  • Grow Social
  • Instazood
  • BigBangram
  • DmPro
  • Ingramer
  • IG:dm

Instagram Automation tools allow you to include a call-to-action right in your post, which in most cases raises your engagement by more than 100%.

IG Marketing Trend #4: IG Live

group of people live streaming

What's better than Instagram Stories? Instagram Live Videos!  

Instagram has once again provided small businesses with extra tools to help them grow on its platform, this time with IG Live.

If you want to make IG Live content work for your business, you should consider who you'll target. If you are a local business, Instagram Live videos will be a fantastic tool for your Insta-story.

To reach a bigger audience, you can effortlessly promote Instagram Live Videos in your Insta-stories. Simply add the Instagram icon, and people will watch them on their Instagram stories.

You may also advertise your Instagram Live broadcasts on other social media networks like Facebook and Twitter.

Curious as to how you can make the most of Instagram to grow your small business? Click here to find out seven ways to make it possible!

IG Marketing Trend #5: IG Polls

As Instagram evolves, so must you as well.  

For a successful Instagram marketing strategy in the future, Instagram polls will have a HUGE impact on how well they function for your brand in 2022.

If you've never utilized Insta-polls before, or if they're not working out for your existing Instagram marketing strategy, now is the time to start using this excellent tool.

You may submit photos with several options and ask people which one they prefer as an engagement tactic or as part of a contest. There's so much more to using Insta-polls as part of your strategy than meets the eye.

Grow Your Business on Instagram with Digital Resource

Increasing your brand's Instagram presence is essential for any social media marketing strategy. It's a tried-and-true platform for communicating more directly with brand fans. Its vast reach may help your business develop into new markets.

Instagram is also evolving to meet the needs of businesses. It even grew to make COVID-19 viable for platform vendors.

With over 200 million Instagrammers visiting one company profile every day, it's no surprise that more and more companies are taking on the task of increasing their presence on this rapidly rising ecommerce platform.

We at Digital Resource can help you get your Instagram marketing game on top! Our social media professionals can help you get your company to your target audience, generate quality leads, and increase sales!

As the top SEO Company in West Palm Beach, we give you the assurance that you're working with a highly skilled and trustworthy team of digital marketing specialists!

Learn more about our digital marketing services and contact us today to get a free consultation.

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