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What the Kardashian-Jenner Sisters Can Teach You about Digital Marketing

Digital Advertising

There's no avoiding the worldwide phenomenon of The Kardashians and The Jenners. Whether you like them or not, the fact that you’re aware of them speaks volumes about their influence.

Just take a look at their empire.

The Kardashian-Jenner siblings have:

  • At least 200 million Instagram followers on each of their accounts.
  • A 20-season TV show
  • Fashion and beauty brands
  • Unparalleled influence in the entertainment and business industry.

Regardless of what you may think of them, their marketing prowess speaks for itself.

With that in mind, our experts at digital marketing in Miami have compiled four key lessons from the Kardashian-Jenner sisters that all digital marketers can learn from.

4 Digital Marketing Lessons from the Kardashian-Jenner Sisters

1. Harness the Power of Social Media

Photo taken last October 2019

In a digital environment, no company can optimize its customer presence without the help of social media. While most companies are now learning this lesson to keep up with the competition, the Kardashian-Jenners have always known about the importance of social media and how it can boost business performance.

Rather than allowing their followers to consume purely entertaining content, they turned this viewership into a lucrative business opportunity by promoting various products on their social media pages.

Wion's 2019 research stated that Kylie Jenner earns around $986,000 per post. This makes her the second highest-paid celebrity on Instagram.

Her older sister, Kim Kardashian, takes the third position. She charges $889,000 per post she makes for any product she endorses.

These numbers show how much brands value their social media influence.

Another way to look at it is that the brand pays them to promote their products to over 200 million prospective customers.

Pro Tip:  Social media is your opportunity to give your audience an inside look at your company. If you’re able to leverage it to your advantage, you’ll be able to make your audience feel like they are a part of your brand. This helps you gain their loyalty.

Here are three tricks you can do to increase your social media engagement:

  • Use Stickers in Your Instagram Stories or Facebook My Day: These social media instant features allow you to communicate directly with your followers. You may invite them to ask you questions on a specific subject, or you can leave the floor completely open. A great way to put the sticker to use is to hold an AMA (ask me anything) session on your profiles.
  • Create Savable Graphics: Facebook and Instagram users like sharing quotes on their My Day or Stories, respectively -- especially if they’re both vibrant and visually appealing. Repurposing tweets into Instagram feed posts is also becoming a trend. On Instagram, this type of content is highly engaging and popular.
  • Include Calls-To-Action (CTA) in Your Captions: When you give an authentic experience and follow it up with a pertinent question, your community is more likely to reply in your comments. Remember that you can be creative with your captions. You can ask for advice, suggestions, or what kind of content they want to see from you.

If you want to learn more tips and tricks on increasing your social media engagement, particularly on Instagram, check out this blog post: 11 Ways to Increase Instagram Engagement in 2022.

2. Leverage User-Generated Content

The Kardashian-Jenner sisters understand that their success depends on their followers' devotion.

By now, you probably know the relevance of influencers and followers to your company. These are the same people generating viral interactions for you with a very minimal effort on your part. You must nurture them so that they continue to love, adore, and obsess about your brand.

One thing you can do is to acknowledge your supporters every now and then. This is something Khloe Kardashian and the rest of the Kardashian family do daily.

In fact, during the pinnacle of Tumblr's popularity in the 2010s, they featured a fan's Tumblr account every Tuesday. Tumblr Tuesday is a snappy moniker that, more importantly, provides credit to the fan who makes a fan site for them.

In addition to this example, you may nurture your followers and show them that you are paying attention by encouraging their social shares about your company. Here are a few examples:

  • Repost or reshare photos of them wearing your goods on your social media accounts.
  • Share a review they wrote.
  • Mention them on Facebook or Twitter.

The more you do this, the more people will post content about your brand, hoping that you will share it. Remember that acknowledging followers can greatly help. One of the ways the Kardashians do this is by giving fans their 15 minutes of glory.

3. Create Buzzworthy Headlines

Nobody does it better than the Kardashian-Jenners when it comes to creating buzz. Whether it's a dramatic KUWTK teaser, sisterly squabbles on Twitter, or teasing new projects on Instagram, the sisters have it down to a science.

In fact, Kim was supposed to "break the internet" with a provocative picture session for Paper magazine in 2014. It wasn’t even about advertising a particular product. The Paper spread didn't need to promote anything since the exposure was enough to pique people's curiosity and get people to spend money on Kardashian/Jenner products.

The same can be said about the Kardashian and Co. clan's newest generation. During the autumn of 2017, rumors about Kylie Jenner's pregnancy started to circulate but were greeted with a great wall of silence from the family, and most importantly, Jenner herself.

In reality, she only officially recognized her pregnancy after Stormi was born in early 2018, with a beautiful video and, subsequently, a flurry of Instagram posts. This was an unexpected adjustment for the family.

Despite the fact that Kylie's pregnancy was clearly a private matter, public interest in every hint of confirmation dominated celebrity news during the winter of 2017-18. Fans flocked to Kim's Instagram to witness the Christmas countdown of family images, hoping to get a glimpse of Kylie with a baby bulge.

Although that didn't happen, the movement did keep the Kardashians and Jenners in the spotlight over the lucrative Christmas season.

Kylie Cosmetics' yearly revenues in 2017 were roughly $386 million, while KKW Beauty achieved $100 million in sales in its first year. The increase in publicity certainly didn't harm the sisters at the checkout.

Pro Tip:  To create buzzworthy content, take note of these four terms:
  • Taboo: Many people assume that taboo content must include scandals, sex, and toilet humor, but this is because the context is missing: instead of generating content that is prohibited to society, YOU must develop content that is taboo to your business and community.
  • Unusual: This is the kind of stuff that we have to look at, not because we want to, but because we're compelled to understand what it is.
  • Outrageous: Truly outrageous content gets us riled up and stumbling over ourselves to leave comments. It's all about starting a fight about ideas and then splitting people along those lines.
  • Hilarious: These types of content are generally the most viral, but they are more challenging to include in a standard small company content plan. To do this, you can create memes based on current trends or pop culture.

Keep in mind that regardless of the numbers, failure to become viral does not imply that social media initiatives are a failure. Without the support of beautiful animals, quirky salespeople, or other clickbait that drives up numbers, promotional or educational messages can still reach the right audiences with the proper messaging.

4. Distribute Your Content Across Platforms

We've all had the feeling that the Kardashian-Jenner sisters are everywhere. It’s difficult to avoid content about them when you check Instagram, Twitter, Snapchat, and now even news sites. This is an important part of their strategy.

Whenever one of them publishes a social media post about a product ad, the following day, they will repost the identical picture on Snapchat or the Daily Mail (if not both). This re-publishing of the same information spreads the advertising across all platforms.

Whether you follow them consciously or unconsciously, you will be exposed to their products. This is like watching a commercial without having any idea you’re being sold something.

Pro Tip: Make your content work harder and ensure that any content developed for your company is shared across several platforms, with a link back to your original landing page, to maximize its visibility.

Improve Your Digital Marketing in Miami Today

Love them or hate them, there's no doubt that the Kardashians are getting a level of attention most marketers can only fantasize about.

They have become one of the media's most thoroughly discussed subjects by adopting digital marketing strategies in both the real world and the domain of internet marketing.

They've utilized marketing to advance their professions, remain relevant, and earn a lot of money. They are always coming up with something new to develop their brand, whether it's a radio program, an app, a new clothing line, or another new product.

If you want your brand to be as influential as the Kardashians and the Jenners, collaborate with us now.

At Digital Resource, we have some of the best Miami digital marketing experts. They will help you grow your brand in social media with the help of our engagement strategies.

Contact us today for a free consultation so you can learn more about what we can do for your company.

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