The content you put out for your audience to consume shows how knowledgeable and how much of an expert you are in your field. This is why staying on top of trends and knowing the latest developments in your niche is important.
Aside from the fact that it shows you know where your niche is headed in the future, staying informed on the latest news in your field also helps you build credibility, value among your audience, and puts you ahead of your competitors.
This 2022, SEO in West Palm Beach and content are both going to play even bigger roles in helping businesses generate more leads and make more sales.
Find out what content marketing trends to keep up with to stay ahead of the competition!
Did you know that an overwhelming 7.5 million blog posts are published daily?
With all the blogs, guides, white papers, and listicles on the internet claiming to solve your target audience’s problems and satisfy their needs immediately, how can you make sure they end up responding to your content?
This 2022, you want to focus on serving compelling and relevant content that speaks to your ideal customers directly. You want to make your target audience feel that you understand their goals and desires.
For B2B business, adopting account-based marketing is the way to go. Account-based marketing, or ABM, is a business marketing strategy that uses personalized campaigns designed to engage large target accounts within a market.
What's amazing about companies that use the ABM strategy is that they're enjoying more than 50% ROI. This is why you need to align your content strategy with your account-based marketing plan.
Here are some tips on how you can achieve this:
By focusing on a few high-quality accounts that bring in the highest revenue with the least effort and integrating your content marketing with your ABM strategy, you can better whip up bespoke content you know they’ll most likely respond to.
For B2C businesses, focus your content on retaining your customers this 2022. While there’s a lot of content that aims to attract new customers, only a few are ever targeted to retain existing ones.
Below are some content-focused approaches that will help you retain your customers’ interest even after you’re done closing a deal:
The key to retaining your customers and keeping them loyal to your brand is not by continually selling to them, but by building a trusting relationship and by providing value.
Many marketers say that content is king, but a report by Gartner discovered that nearly half of marketers worldwide are unable to measure the ROI of their content marketing efforts.
This 2022, one of the biggest challenges in content marketing you need to prepare for is proving its ROI. Business leaders want tangible results, so to get yourself ready to secure a good budget for content marketing next year, you need to prove that content is incredibly valuable in helping a business get more leads and make more sales.
The metrics you're going to track will be largely based on your website analytics, email marketing, and social media engagement.
Here are the eight content marketing metrics you should track:
ROI from blogs is difficult to track. Articles usually take a while before they start to gain traction and their engagement rates tend to fluctuate due to several factors. This means that tracking metrics may not pay off until months after you’ve published your articles.
But, does this render blogs ineffective? Not at all!
Instead of getting discouraged, look at the bigger picture and don’t just track the traffic going to your blog. You should also consider other metrics that indicate how users are engaging with your content, such as unique visits with the referral source, return visits, time on site, next page path, and so on.
Over time, you can use these metrics to compare and map them against your newsletter clicks, social media engagements, search rankings for specific keywords, and email clicks. This will help you identify which topics drive the most clicks, get the most response, and are the most effective subject matter for different customers at different stages of the buyer journey.
This 2022, focus on creating a content strategy that’s engaging, interactive, and measurable because they’re easier to scale and they help provide a better overall customer experience.
Visual storytelling gives you an opportunity to make complex narratives easier to understand, and as a result, deliver a more meaningful and powerful message.
This 2022, expect to see more marketers use visual assets in their content marketing campaigns, specifically short videos, interactive visuals, live video, and augmented reality.
Take note that these types of content are not sales-y at all. Rather, they aim to provide value to their audience, establish a connection, and make a lasting impression. The reason behind this is that it helps address barriers to sales effectively.
For example, if a prospect is at the end stage of the buyer journey, showing a well-timed explainer or testimonial video can help convince that prospect to convert before they start looking to a competitor.
Modern consumers are no longer swayed by fancy video production. What people want to see is authenticity from brands and you can show this through raw, behind-the-scenes-themed footages. As long as your content is original, well-thought-through, and credible, you won't have a hard time establishing a connection with your viewers.
Have you noticed that most content creators on TikTok publish raw videos? They’re not wearing makeup, their hair isn’t done, some of them are making videos right after they woke up, while working at their clinics, and whatnot.
The point is, you don't have to get all glammed up and build your own studio to start making content that will provide value to your audience. All you have to do is to get to know your ideal customers, create content that you know they'll love, and share expert advice- no BS!
This also means that small businesses can produce more content without any budget restraints. Platforms like TikTok, YouTube, Facebook, and Instagram allow you to post videos to your heart’s content, reach a wider audience, increase your brand exposure, and boost your value as a brand.
By publishing useful content that will either solve their problems, entertain them, or make their lives easier, you can win over your ideal customers.
However, before publishing your videos online, make sure to optimize them for SEO in West Palm Beach. Include a short SEO-friendly description of its content containing relevant keywords so the right people can find you.
Experts predict that voice search is going to be big next year as more and more people purchase smart speakers and use voice assistants as a part of their lifestyle.
According to Review42, people who use a smartphone are three times more likely to use voice-over type search when looking stuff up online. One of the major reasons why voice is going to be a big hit is that it's faster and more convenient.
In preparation for this trend, start optimizing your content to accommodate voice.
What does this mean? Here’s what:
Adding an FAQ or question-based web page on your site also helps boost your odds of ranking high for voice search.
Just like any other marketing activity, the success of optimizing your content for voice heavily depends on your ability to understand your target audience's behavior. This is why it's a must to monitor your analytics.
What keywords are they using when making queries through voice? What’s the intent behind these queries? What do they really want to know? How can I give them the answer they want in the most precise way possible?
These are just some of the questions you need to figure out so you can improve your content and make it count.
Remember, voice search will only present one search result. You have to stay on top of SEO voice trends in West Palm Beach to know how you can succeed.
The number of content published by the day continues to go up, which means the competition for your ideal customers’ attention is fiercer than ever before.
Serving highly targeted and personalized content, using the right KPIs, optimizing for voice search, and using visual storytelling to engage users are keys to staying ahead of the curve.
Use these tips to your advantage this 2022 and watch your business grow. If you feel like you need help with your content marketing strategy, we can help!
At Digital Resource, our team of digital marketing experts will not only craft a bespoke content marketing plan that will help you generate more leads, but also optimize them for SEO in West Palm Beach to put you ahead of the competition.
We'd love nothing more than to see our clients succeed in their respective niches. Contact us today if you want your business to succeed online!