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The Basics of Content Marketing for Lead Generation

Content Marketing

Did you know that content marketing generates three times as many leads and costs 62% less than traditional marketing? Now that’s probably a good enough reason you’ll want to invest in content marketing!

But wait, there’s a caveat to that: Content marketing should always be executed properly. Doing it the wrong way will only lead to poor results, a waste of time and money, and feelings of frustration.

In fact, only 30% of B2B marketers say their companies are effective at content marketing. Don’t get discouraged, though, as we’ll do our very best to ensure you’ll generate quality leads with a winning content marketing strategy. This Florida SEO agency has your back!

In this post, we’ll be tackling lead-generating content marketing, how content marketing plays an essential role in lead generation, and a few proven tips to help you get started. Let’s get to it!

What Is Lead-Generating Content Marketing?

In a nutshell, lead-generating content marketing refers to any strategic marketing effort that aims to capture leads by creating and distributing content the audience finds significant, engaging, and relevant.  

The content you craft can make or break a deal for your business, which is why you should take your content marketing strategy seriously. Keep in mind that creating content isn’t just about filling up web pages to achieve better rankings; rather, it’s about giving your audience valuable information to earn their trust and get them hooked.

How Does Content Marketing Generate Leads?

businessman holding magnet to attact clients

As a Florida SEO company with years of experience in content marketing, we can say that its concept is pretty simple: It’s basically how you present information to visitors on your website. It can be in the form of articles, blogs, videos, infographics, and more.

Combine them together, and you’ll notice your ROI and leads growing. Sounds promising? Wait ‘til you discover the rest of the benefits it can bring to your business:

It Attracts Qualified Traffic

Many people have this notion that traffic is the most important metric for determining the success of their website. The truth is, it’s not - qualified traffic is.

Whereas traffic involves site visitors who are merely curious about a specific page or post, qualified traffic attracts those who are more likely to become actual customers. These are visitors who are interested in your products or services, which means they have a greater chance of a conversion.

Because content marketing allows you to tailor content specifically for these high-value visitors, you’ll be able to engage them quickly. And, when the folks who visit your site are already engrossed in your offerings, turning them into customers becomes an easier task.

It Highlights Your Services

Your content should be informative and entertaining at the same time, and not to mention, should be able to help your prospects and customers without sounding too pushy or sales-y.

Fortunately for you, educating your audience while also advertising your products or services is more than possible with content marketing.

For instance, let’s say you’re a dentist. You design your content strategy around helping readers with basic oral care. You write an article focusing on the top oral care products in 2021, considering that most people today want the latest of pretty much everything.

At the end of the post, you can remind your readers that these products aren’t meant to permanently help their mouth and teeth. You want to point out that they’ll still need to schedule a dental appointment for the best care possible. Also, be sure to emphasize that there’s no other way to have a decayed tooth (or any dental issues) fixed than by getting it checked by a dentist.

As long as you include your NAP (name, address, and phone number) on that page, you can generate new leads on a daily basis. Oh, and don’t forget to place a compelling call-to-action, too! 

It Showcases Past Successes

Sometimes, it only takes some proof of past successes to boost your overall conversion rate.

People want the reassurance that they’re buying from a reliable and well-established company. When they see your rewards and accolades, as well as glowing reviews from satisfied customers or clients, they’ll certainly love to know more about you.

This is exactly why we’ve set up “Case Studies” and “Client Testimonials” pages for our Florida SEO website. Feel free to use them as your inspiration!

It Demonstrates Your Expertise

Most of the traffic content marketing drives come from search engines like Google. Users type in certain terms related to your content, and they choose these terms because they’re searching for something related to your industry.

Whatever that is, you should have content for it.

Providing solutions, answering common questions, and even offering tutorials can give your readers all the information they need to know. On your part, it presents an opportunity to demonstrate your expertise and authority within your field.

You get to show your prospects that you’re not only a thought leader but that you’re also sincerely passionate about helping them with their problems. Expect them to come back every now and then and ultimately convert if you keep pumping great content.

Ways to Generate Leads with Content Marketing

Now that you’re aware of how powerful content marketing is, you’re probably excited to learn how you can do it effectively. Well, we’ve got the tips for you!

1. Understand Your Target Audience

target audience concept

Understanding the needs of your ideal audience is key to creating relevant content. By knowing what they’re really looking for, you can come up with different content ideas for your website.

Research online. Find out how your competitors are trying to solve the problems of their customers. Ask prospective and existing customers about their pain points.

2. Take Advantage of Personalization

Gone are the days when using the same content pieces to cater to every audience segment would work well for marketers. As more and more consumers want to feel valued by their favorite brands, businesses are leaning on personalization.

Incorporating personalization into your online marketing plan boosts the effectiveness of every tactic you use. Personalized content can appeal to the minds of your audience, making them feel special and cared for, eventually compelling them to take action and convert.

Personalization can be as simple as addressing your reader’s first name in your email, or it can be as complex as retargeting ads. It’s up to you.

3. Create Effective Lead Magnets

Lead magnets are crucial in lead generation. They’re there to persuade site visitors to share contact details (or sign up for a newsletter) in exchange for website access.

Below are several types of content you can use for your content marketing campaigns:

  • Tutorials and eBooks
  • Webinars
  • Courses
  • Cheat sheets
  • Templates
  • Resource lists

Whatever lead magnet you’re utilizing, make sure that it has these characteristics:

  • It should solve an immediate problem so your audience won’t hesitate to convert.
  • It should be specific to your readers so that you can have a high conversion rate.
  • It should be easy to digest to keep your readers as engaged as possible.
  • It should be super accessible because users don’t like having to go through a long process.

4. Pick the Right Marketing Channels

Deciding where to distribute your content requires careful deliberation. You don’t wanna end up wasting your efforts promoting your business on a platform where you hardly see any of your audience, do you?

For example, if the majority of your target customers are using LinkedIn to engage with your brand, then you should prioritize bite-sized content. If they’re mostly on Instagram, you should focus on taking and posting attention-grabbing images, videos, and reels.

Remember, having a clear understanding of your target audience’s qualities and reading habits makes it more convenient for you to create content, market it, and generate quality leads.

5. Use Content Syndication

There’s no denying that having valuable content can bring in countless leads for your business. But, what if no one’s reading it? There go all your sleepless nights and caffeine fixes.

No need to throw in the towel yet, though. There’s content syndication to save you. It’s one of the best ways to get everyone to read your content.

Content syndication allows you to upload your work to third-party sites that are bigger than yours, resulting in more traffic and engagements.  

Since you’re syndicating your content on a website with a lot of traffic from your target audience, there’s a massive chance that you’ll also capture the same amount of traffic.

Netline is an ideal platform for content syndication. Aside from the fact that it can help you improve lead acquisition and target potential leads, it’s performance-based. In other words, you’ll only pay for the leads that are generated!

Before getting into content syndication, many marketers would often ask, “But, what about duplicate content? How can I avoid them?”

Using canonical tags is the answer. These tags tell search engines which is the primary content that should receive SEO equity.

Looking for a Florida SEO Company to Help You with Content Marketing?

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If you need professional assistance generating qualified leads with your content, Digital Resource is here for ya!

Our content team and SEO team will gladly work hand-in-hand to deliver impeccable results that will help your business thrive not just within your industry, but in the overall market!

Book an appointment with us today to learn how we can make that happen!

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