Writing a viral article is not an easy task.
You can write about something you're passionate about and then boost it—and still not get the number of views or shares you hoped for.
While there is no surefire formula for generating thousands or millions of shares, there are many techniques that will almost always yield better results than simply sharing your posts on social media and hoping for the best.
If this is the case, why not try some tried-and-true internet marketing strategies our SEO marketing experts use to create irresistibly shareable articles?
To help you become a web sensation, here are seven things you probably didn't know that can help increase the number of views and shares your articles receive.
Although it may appear obvious, there are many different definitions of long-form content. Some content marketers consider articles longer than 700 words to be long-form. In contrast, others believe articles must be longer than 1,800 words. For the sake of argument, let us assume that long-form content refers to articles of 1,200 words or more.
Ultimately, creating long-form content will get you more of what you want:
If you want to create long-form content, you need to take note of the following:
The headline is one of the most critical aspects of your content because it can make or break a story. To ensure that your readers stick with you from beginning to end, craft a headline that will pique their interest and persuade them to continue reading.
If you don't have time to develop great ideas for each blog post, or if you need some inspiration, try making a headline swipe file. These websites have dozens of awesome blog post title templates and even a blog topic generator:
In today's world, content that evokes positive emotions such as awe, laughter, and amusement is far more popular than content that evokes sadness.
According to an unprecedented study conducted by social psychologist Jonah Berger, news stories that evoke “high-arousal emotions” (e.g., anxiety, joy) are always shared more than ones that evoke "low-arousal emotions” (e.g., sadness).
Berger concluded that viral content elicits six emotions:
It usually only takes a few seconds for someone to decide whether they want to continue browsing your site or move on. What is essential is the first impression, which is heavily influenced by the visual elements you use.
Aside from selecting a color palette and font combination that best communicates your message, your color scheme can account for up to 60% of your site's approval rating. It's also critical to break up text-heavy content with images, infographics, and videos.
However, simply adding a visual is insufficient. It must be relevant and meaningful to your brand and audience. And it must dazzle—or at the very least impress—your audience.
Our Florida SEO marketing experts recommend the following types of visuals for your content:
Having someone share or retweet your content is a quick way to increase your views. Simply ask them for a quote to use in your article or link to a piece they wrote on your topic of interest to involve them in creating your content.
Reaching out to these social media heavyweights—possibly even interviewing them—increases the likelihood that they will retweet or share content created by them.
There isn't a magic formula for creating viral content. However, you can increase your chances of going viral by first researching your target audience. Determine what motivates them and what makes your article or piece of content "shareable."
Examine examples of viral content from your industry's creators and determine what made them so famous. What can you learn from previous successful campaigns, and how can you improve on them?
Don't let the process of creating content overwhelm you.
Check out Digital Resource's Florida SEO marketing services if you're having trouble finding inspiration or need help setting clear marketing goals.
Contact us today for a free consultation.