‍5 New Ways to Promote Your Landscaping Company in 2023

Creating a marketing plan is never an easy process because consumer behavior and demands are so volatile that what works today may no longer work tomorrow.  

As market conditions continue to change, it’s time you future-proof your landscaping company’s marketing strategies.  

Consider how you can update and adjust your marketing plan to address the shift in your audience’s buying behavior and preferences.  

One surefire way of safeguarding your strategies from the future is to do SEO for landscaping companies, incorporate new trends, and integrate online and offline tactics to achieve maximum results.  

5 New Marketing Strategies for Landscaping Companies to Try

Growth is the ultimate goal of every marketing strategy. Whether you're looking to increase your profits, customer base, brand awareness, or whatever it may be, the five marketing strategies listed below will help you achieve your marketing goals.  

1. Focus on Establishing Trust for Lasting Customer Relationships

Did you know that a 5% increase in customer retention can boost your profits by 25% to 95%? 65% of your company’s business comes from repeat customers!

Customer retention is just as important as acquiring new customers. This is why it’s so important to build lasting relationships with your customer base. But how exactly can you achieve this?

It all starts with trust.  

Trust positively influences a consumer’s purchase intentions. When they can see that you’re reliable and that other people recommend your products and services, they’re more likely to buy from you.  

Once you've converted a prospect into a customer, the trust continues to play an important role in convincing them to keep coming back for more.  

Trust is difficult to build. Instead of trying out new products or going to a competitor, your customers will come back to you if they already know what to expect.

However, the market is highly competitive right now so you can’t get complacent. You need to keep your customer base happy and engaged by pursuing them every step of the way like you’re in a relationship.  

What does this mean, you ask?

It means being open, honest, and transparent in your communication. Doing something as simple as providing them with easy-to-access privacy policies and being proactive about communicating and solving shipping delays will go a long way.  

From your first interaction to the moment they turn into brand advocates, you need to build trust at every stage of the buyer’s journey. You can achieve this by providing a cohesive omnichannel customer experience that reinforces your brand as trustworthy.  

Here are some ideas on how you can build trust at every stage of the customer journey:

• Feature trust indicators and social proof on your homepage.  
• Be transparent about data collection during email newsletter signups.  

• Use an aesthetically pleasing web design and simple navigation to captivate the attention of prospects.  
• Provide clear and detailed product information to convince hesitant buyers.  
• Publish valuable, high-quality educational content. 65% of consumers feel a brand is trustworthy right after reading a piece of educational content from that brand.
• Show behind-the-scenes clips to be more relatable and to showcase the human side of your business.  
• If something goes wrong, own it and apologize. Don’t pass the blame onto somebody else, especially not onto your customers.

• Optimize your website for SEO for landscaping companies to boost your visibility in the search results.

2. Only Gather Zero-Party Data

Zero-party data is information that your customers willingly share with you. It includes things your customers want you to know about them so you can provide a more personalized and tailored experience.  

It could be their characteristics, style preferences, and purchase plans. Given that third-party cookies will soon die and the privacy landscape is ever-changing, you need to find ways to gather information about your target audience.  

You need to know what motivates them because it’s how you can create personalized experiences and relevant content that drive conversions.  

Studies show that 69% of consumers appreciate personalization as long as it's based on data they have openly shared with a business. Without a doubt, people will willingly share their information if that means getting more tailored content and experience from your brand.

You also don’t have to worry about coming off as creepy with your personalization methods because your customers are fully aware that they openly shared their data with you.  

If you’re worried about the accuracy and reliability of zero-party data, you have nothing to worry about because it’s information that comes directly from your audience.  

So now the big question is how exactly can you collect zero-party data. Here's how:

• Quizzes
• Post-purchase surveys
• Contests

• Social Media Polls
• Product onboarding
• Conversational pop-ups

Collecting zero-party data will improve the effectiveness of your marketing campaign even without third-party cookies, driving better outcomes than ever before!

3. Aim to Be More Conversational in Your Communication

This 2023, focus on adopting a more conversational and personal approach in your communication with your audience. This is what’s better known as conversational marketing.  

Conversational marketing is a method of engaging visitors and converting them through dialogue-driven activities. By establishing one-on-one interactions between you and your customers in real-time across multiple channels, you can provide instant solutions.  

This can foster customer relationships and improve the experience, resulting in happier and more loyal customers.  

What does a conversational marketing strategy look like in 2023? A conversational marketing solution uses tools to better understand and communicate with users in the way they want.  

It is composed of the following elements:

• Conversation starter message - This is the message that Chatbots greet visitors with to engage them.  
• Lead capture tool to qualify visitors as leads or not - This is where the chatbot will ask a visitor a series of simple questions to understand what they need. Are they looking for sales assistance? Customer support? Or wanting to make a transaction? This way you can guide them into taking the next steps. It’s also a great opportunity to make your visitors feel like they’re in a real conversation with your brand by injecting some personalization.
• Live sales rep - Once the chatbot has determined if a visitor is a qualified lead, he or she is then put in contact with a sales rep. This is where you can guide users by giving them options and addressing their concerns.  

• Live product demos or Q&A in real-time - Let your sales team do a live demo of your landscaping services while doing a Q&A to give potential customers a glimpse of what they can expect and to address their doubts and concerns.  

4. Tap into Intent By Developing an Answer-based Content Marketing Strategy

Search intent is the reason why people use Google. Every person who uses a search engine has a question or topic in mind, and their goal is to find answers.  

You want your content to provide exactly what your target audience is looking for to make them happy and satisfied. This is why you must develop an answer-based content marketing strategy that aims to produce content that directly answers a query.  

It’s like optimizing your content for a featured snippet and SEO for landscaping companies to make sure you appear first in the search engine results pages.  

Zero-click searches account for 65% of all Google search queries. Your landscaping company needs to develop content that directly answers a query without searchers having to click on a link to find it.  

The first step to developing answer-based content is to determine a searcher’s intent. Although people use various search terms, there are only four primary search intents:

• Informational - This is when a search is looking for information, like a definition, how-to guide, or recipe.  
• Commercial Investigation - This is when a user begins to research more about a product, and compare brands and services to find a solution that's best for them. An example of this is the "best marketing agency in Miami."
• Transactional - This is where users are looking to make a purchase. They already know what they want to buy they just need to find where to buy it from.

• Navigational - These searches are looking to find a specific website.  

Here are some ways how to determine search intent:

• Take note of keyword modifiers.
• Research the search engine results pages (SERPs). Based on the top results, you can determine a user's intent behind a certain query.

• Check the featured snippets, the people also ask section, related searches section, and knowledge grabs in the SERPs.  

Quick tips on how to optimize your content for search intent:

• Assess the top-ranking pages on the SERPs before creating content or reformatting existing ones. Try to follow their format, cover points they’re discussing, and determine what’s missing to make your content more valuable,  
• Format your content for featured snippets. This means that if a featured snippet contains a video, it means searchers are looking for videos to answer that specific query and you should consider making one too.  

Tapping into customer intent will allow you to deliver more high-quality content to your intended audience and drive them into your marketing funnel  

Does your content provide value and is relevant to your target customers’ search intent?

5. Use an Omnichannel Approach to Marketing

People nowadays switch between devices and use various marketing channels to research landscaping services and engage with various providers.  

Don't miss out on the opportunity to widen your reach and boost brand awareness by using one marketing channel only. As much as possible, adopt an omnichannel marketing approach.  

What exactly does this mean?

Omnichannel marketing refers to creating a brand presence across multiple online and offline channels while ensuring a consistent and positive experience throughout the customer journey.  

Here are some tips on how to create a positive and seamless omnichannel experience:

• Understand your customers and how they behave across channels. Create a detailed plan of how their experience will flow seamlessly and consistently across all touchpoints. This could mean using the same tone and messaging in your communication, using branded colors in your visuals and design, and many more.  
• Use customer data and social listening to know your customers' pain points and how they want them to be addressed.  
• Segment users based on their common behavior patterns and create customized journeys for each type of customer.  
• Use the right automation tools to implement your strategy.  

• Aim to be a customer-centric organization. The key to providing a consistent and seamless experience across all touchpoints is by training your employees to put your customers at the heart of everything.  

Consumers want to have control over their shopping experience. Make sure you give them the freedom to choose where they interact with your landscaping company and how in 2023.  

Take Your Landscaping Company to The Next Level This 2023!

By focusing on establishing lasting relationships with your customers, gathering zero-party data, being more conversational in your communication, developing an answer-based content marketing strategy, and using an omnichannel marketing approach, you can attract customers and keep them loyal this 2023 and beyond!

At Digital Resource, our digital marketing specialists can help you with SEO for landscaping companies to create a custom marketing plan combined with a solid SEO strategy.  

We aim to put you on top of the SERPs and help you get the customers you need to grow your landscaping company.  

Contact us today to get started!

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