As NFTs slowly make it to the mainstream, more and more people are looking to invest in them to diversify their portfolio.
Therefore, if you’re in any way engaged with NFTs, you want to make sure that you’re taking advantage of the industry’s momentum. So, how exactly can you get searchers to discover your website and make a profit from your NFT project?
93% of all online experiences begin with a search. This only means that Florida SEO for NFTs is the answer.
Search engine optimization for NFTs is the process of improving your website’s ranking on Google, making it easy for searchers to find your NFT website and other NFT-related content within your site.
Without optimizing for NFTs, your ideal customers will never find out about you. This is especially true with the amount of information being published every day on the web.
SEO for NFTs is your best chance of reaching your intended audience and increasing your conversion rates. If you get the basics right and master the fundamentals, you can compete with and even outrank big and established websites!
There are a lot of restrictions when advertising NFTs on the web.
Before you can display ads about NFT or cryptocurrency across advertising networks, including Facebook and Instagram, you need to go through a preapproval process. This means you’ll have to do a lot of trial and error if you want to put your NFT website in front of your ideal audience.
But, why all the fuss?
Google is particularly strict with pages that have something to do with finances or the “Your Money, Your Life” (YMYL) search space. YMYL is a term Google uses to refer to pages that it thinks could impact a person’s future health, happiness, financial stability, and safety.
YMYL pages have a higher page quality standard because Google believes that these pages have a potentially greater impact on a searcher's physical, financial, or emotional wellbeing, compared to, for example, content on how to cook seafood chowder.
Twitter also bans the advertising of cryptocurrency mining, sales, and borrowing. TikTok too is prohibiting NFT and cryptocurrency-related content on its platform, which is why cryptocurrency influencers are considering moving to other platforms.
But you don’t need to fret if you can’t advertise your NFT collection across the web and on social media. Research shows that organic search is responsible for more than 50% of all website traffic, while paid ads only generate 10% and social media only 5%.
Because Google holds a higher page quality standard for NFT websites, there are certain Florida SEO strategies you need to focus on to prove that you’re legit and reliable.
If you get these things right, Google will award you with higher visibility and more web traffic.
Over the years, there has been an increased focus on E-A-T to help determine a web page’s ranking on the search results.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s one of Google’s ranking factors that the search engine uses to determine the overall quality of a site.
Since the NFT space is relatively new, there isn’t much information about it on the web compared to other topics.
What you want to do is to focus on creating content that answers the searchers' query with relevant, accurate information, and presents it in an engaging, easy-to-read manner.
Your goal is to prove to Google that you're an expert on the topic and that searchers can trust the information on your site.
Your authority in the NFT industry will soon follow once you’re able to consistently provide your audience with high-quality, helpful content that satisfies searcher intent and get high-quality backlinks.
Now, the big question is, how do you know which topics to talk about to help searchers navigate the complicated realm of NFTs?
Determine Your Keywords
Before thinking about what topics you should be covering on your site, you need to know the terms your target audience uses to search for the NFT products or services you offer.
Your keywords will guide your entire SEO strategy, from building blog posts for each keyword to creating a link-building plan to publishing landing pages.
For an NFT site that’s selling a particular NFT project or collection, you want to choose keywords based on your ideal customers and make sure that they’re specific to the project or collection you’re selling.
For example, if you’re selling art, then you can use the keyword “NFT Art”. If you’re selling digital clothes for avatars, then “NFT fashion” is most fitting. If your brand is well-known, you can also create branded keywords.
Here are some questions you need to answer to guide you in choosing the right keywords for your NFTs:
We suggest that you use long-tail keywords to put your NFT website in front of people who are closer to making a purchase.
Identify User Intent
One of the things you can do to determine the intent behind a user’s query is to put yourself in your target audience’s shoes. What are all the possible questions they have in mind about NFTs or your collection specifically?
Are they looking for more information? Are they looking to buy? Are they comparing values?
For example, if a user searches for “NFT for sale”, you can tell right away that this person is looking for NFTs to buy or is considering different options in the market.
You can now create content around a keyword that satisfies a user’s intent.
The next thing you want to do is ask yourself, what information do your ideal customers need to get closer to making a purchase decision?
They'll need more supporting content pointing them towards purchasing your collection or project. This is where social proof, statistics, and whitepapers come in.
Use Tools to Identify Topics You Need to cover
If you’ve run out of ideas on all possible questions your ideal customers have about your NFT, here are four great sources that can help you out:
Optimize your content for SEO in Florida
Once you have your keywords set, you’ll know the topics you need to cover. You can then begin to start making blogs, videos, social media posts, case studies, emails, and other forms of content.
The most crucial part is to not forget to use keywords throughout the blog post.
Since there’s less competition for NFT content, your goal is to produce a lot of high-quality pieces consistently. The more quality pieces you publish, the more you’ll become an expert in the space and the greater authority you have.
This means Google and searchers will trust you more. This can help you generate the backlinks you need to boost your rankings.
No one would be interested in buying NFTs from a slow website that looks outdated. This is why you need to work on improving your web design and user interface to boost your site’s experience.
You want to impress potential customers the moment they land on your homepage and make them want to explore the rest of your pages by keeping your NFT site free from visual clutter.
Make sure it’s mobile-responsive, easy to use, and aesthetically pleasing.
However, great user experience isn’t just about aesthetics. It’s also about accessibility and inclusivity. Your site must adhere to the Web Content Accessibility Guidelines (WCAG).
Doing so ensures that everyone can navigate, interact, and understand your site with ease.
With an SEO-optimized website design in Florida that’s accessible and inclusive to everyone, you can keep potential customers on your site longer.
This can decrease your bounce rate, improve web traffic, and help you win over potential customers.
Once your website and its content are all set, the next step is to build your reputation and establish credibility among your target audience by implementing a solid PR strategy.
Brand awareness is important because you want people to remember you first, especially when they're considering buying an NFT.
What you want to do is prepare a PR kit and reach out to journalists and bloggers who are interested in NFT stories and are looking for the next big NFT project in the market.
Sending out press releases may sound old-school, but it works! It can get you the brand mentions and quality backlinks you need from reputable publications which can boost your SEO in Florida and expand your reach to new audiences.
SEO and PR can work together to create brand awareness, drive referral traffic, reinforce web presence, and build a solid community around your NFT website or collection.
PR is also an effective way to tell the story behind your NFT collection and generate interest in it. Through posting regularly on social media and partnering with key influencers in your space, you can build momentum and capture the attention of NFT collectors.
Given that it’s challenging to advertise NFTs because of all the restrictions, it only makes sense to optimize your website for SEO.
Whether you run an NFT blog or you’re an NFT creator, SEO is the key to making sure people know about your latest NFT project, collection and content.
At Digital Resource, our team of digital marketing experts and SEO specialists in Florida will work with you to create a custom SEO-for-NFT strategy that will generate more traffic to your site, increase your conversion rates, and boost your visibility among your target audience.
Contact us today to start ranking better on Google!