In this digital-first world, users no longer have the patience for anything slow and time-consuming. Seeing that all it takes to use a QR code is a smartphone, which 85% of American adults already use, it makes a lot of sense to incorporate QR technology into your marketing strategy to give people the instant gratification they want.
QR codes are all about being instant and fast. You can use them to give your customers the ability to access information about your products, services, or campaigns, by simply scanning your code on their mobiles.
As the leading digital marketing agency in Miami, we believe that QR codes are here to stay. In fact, QR codes are currently being used in different ways everywhere you go – from instantly downloading apps to easily leaving reviews up to quickly viewing a menu at a restaurant, and many more!
Provide your customers a one-of-a-kind experience by allowing them to transition seamlessly from an offline experience to an online one, and make the most out of every interaction with the help of QR codes!
Here are the benefits of incorporating QR codes in your marketing efforts:
As your go-to digital marketing agency in Miami, we suggest that you do something as simple as using QR codes to modernize your business. This is a great way to differentiate yourself and make your business stand out from your competitors. Here are the different ways QR codes can modernize your business:
Are you trying to get more people on your app? Then you need to make it as easy as possible to download!
Create a QR code that will automatically direct users to your app in the Play Store (for Android users) and App Store (for Apple users). Then, they can download it on the spot. They no longer have to go through the process of going to the App Store, manually searching for your app, and clicking download.
Angry Birds has successfully used QR codes to boost its marketing campaign. By simply scanning the codes placed on physical products, like toys and clothes, people can see elements of the Angry Birds universe and play mini-games.
McDonald's has also adopted a similar gamification concept with their happy meals, allowing parents to simply scan their child's Happy Meal toy using an in-app scanner to access game content. Because the games are entertaining and educational, it motivates parents to download the Happy Meal app and urges them to buy more Happy Meal.
Urging your customers to support your social media accounts is much harder than you think. Most of the time, people don't have the patience to search for your account or don't want to bother you at all.
However, one surefire way to motivate your customers to participate is by incorporating QR codes into your social media marketing strategy. With a quick scan of their smartphones, they can easily like and follow your pages.
This is an effective way of growing your following, keeping them engaged, and increasing your sales in the process.
You can also use QR codes to give your one-dimensional social ads a virtual twist and spur fun campaigns like giveaways, scavenger hunts, promotions, and limited-time offers!
As your trusted digital marketing agency in Miami, we are going to share the different ways you can use QR codes to boost your social media marketing campaigns:
There are two types of landing pages: reference and transactional. Reference landing pages are for informational and educational content, like e-books, white papers, and special reports. Transactional landing pages, on the other hand, are focused on trying to get visitors to make a purchase right away.
Depending on your campaign’s goal, you can customize the content of your QR code to help you achieve the results you want. For example, if you want to urge interested visitors to make a purchase right away, then you can use QR codes to check out and make cashless payments easily.
Landing page design is crucial for determining your campaign’s conversion rates. The key is to arrange the elements and incorporate your QR code in a way that conveys your brand, effectively communicates your message, and motivates leads to take action.
Photo from QR Code Generator
Tips for creating landing page designs with QR codes:
You can use QR codes for SMS marketing to grow your subscriber list. Instead of manually typing an SMS keyword to a code like “Text JOIN to 443689”, all your intended audience needs to do is scan your code.
What’s even more amazing is that you can automate the text message sign-up process by sending preselected opt-in messages to your SMS list, making it incredibly easy for them to register.
People love receiving personalized emails that are engaging and relevant to their needs.
Some of the most popular ways to use QR codes in emails include:
Aside from creating a seamless desktop-to-mobile experience for your customers, using QR codes in your email marketing campaigns also lets you monitor data for your email’s performance rates.
You can use QR codes to take your marketing campaigns to the next level!
Incorporating them into your email marketing, SMS marketing, social media marketing, landing page design, and app installs provides you with the data you need to measure and improve your campaigns to achieve the best results.
Digital Resource is a digital marketing agency in Miami that specializes in helping small businesses succeed in their niche. If you need help creating effective marketing campaigns that drive traffic and sales, we're the best agency for you!
Our digital marketing experts and SEO specialists will work together to create a custom plan that will put your business at the top of the competition! Contact us today to get started!