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The Best Social Platforms to Market Your Painting Company

Social Media Marketing

As a painting contractor, you may think that all you need to do is regularly provide clients with quality work. The truth, though, is that you need to combine good services with a marketing campaign.

Consider this: you have no business unless you consistently generate high-quality painting leads.

This is where social media can help.

You're probably missing out on valuable business opportunities if you're not already incorporating social media into your marketing strategy.

However, it is never too late to implement a social media marketing strategy to help build customer trust and position yourself as the local industry expert.

In this article, our painting company SEO experts will talk about how important social media is to your marketing plan. We’ll also provide some tips on how you can use it to get more customers for your painting business.

Let's dive right into it!

What Is Social Media Marketing?

Social media marketing is a way to reach the people you want to reach by using social media platforms. There are two main ways to find new customers on social media:

  1. Organic Posts: This is the strategy you've used the most. It costs nothing but your time and can be an excellent way to generate interest in your company and attract new customers.
  1. Social Media Ads: Facebook and Instagram know a lot about you because your information is what they sell. You can use this demographic data to reach the people you want at a low cost-per-click (CPC).

Why Does Your Painting Business Need Social Media?

Social media marketing is an inexpensive way to connect with your target audience and build trust with your customers. Social media sites are great for painting contractors because they are usually built around visual content like photos and videos.

As a painting contractor, you should also use social media to share ideas with your viewers and position yourself as an industry expert. Remember, social media is where influencers are discovered, stories are shared, and problems are solved.

In addition to lead generation, you can also use social media to:

  • Investigate how your competitors use marketing to attract new customers.
  • Form strategic alliances with other local businesses such as real estate agents, property managers, general contractors, interior designers, and others.
  • Increase brand awareness/recognition and establish yourself as a local expert in your field.
  • Contact your target customers for little cost and a high return on investment (ROI).

Which Social Media Platforms Should Painting Contractors Use?

There are many social media platforms with a diverse user base and powerful marketing tools that you can use to find new painting customers. Just like with SEO for painting companies, there are many social media strategies you can employ So, where should you put your attention?

It really depends on who you want to reach. Because each platform is geared toward a different group, it's essential to use the proper channels to reach your ideal customer profile (ICP).

Depending on your goals and the people you want to reach, our experts recommend looking into the following marketing platforms:

1. Facebook

Best For Residential Painting Leads

Neubert Painting Company Facebook page
Screenshot Taken From Neubert Painting Company's Facebook Page

According to Statista, as of the second quarter of 2022, Facebook had over 2.93 billion monthly active users. As a result, it is the most popular online social network in the world. Every business, regardless of industry or size, must have a business page on this social media platform.

Looking for a community on Facebook Groups is an excellent place to start.

Because you can't share content within a page, Facebook Pages are more likely to be viewed as advertisements aimed at gaining more fans. In contrast, everyone in a Group, from admins to members, can post as much as they want. You have more freedom to interact in a Group than on a Page.

Having said that, you might want to consider starting your own Facebook Group. Private, visible groups are the best option for painting businesses because they have an exclusive feel while still being searchable.

Keep your group name specific but catchy. For example, if you're a painting contractor in Miami, you could create a Facebook page called "Love Local Paint Jobs In Miami."

Set the rules of your Facebook Group to require that all posts be reviewed to avoid spammers. Within a few months, you'll have a custom audience dedicated to your painting business!

2. LinkedIn

Best for Commercial Painting Leads

The Painting Company Sand Diego LinkedIn Page
Screenshot Taken From The Painting Company San Diego's LinkedIn Page

LinkedIn is an obvious way to get new business, but commercial painters often overlook it. It is commonly thought of as a business tool, but it is also an excellent way for home service providers such as painters to network.

Remember that commercial spaces require your services as well. This is the best place to show them off and network. However, you must use a more professional tone to reach a more extensive commercial audience on this platform.

Like Facebook Groups, you can be more selective about who you connect with to make the most of your time and marketing efforts. You can look through profiles and contact people who can help you grow your business, such as property management companies, local decorators, and realtors.

So, don't forget to include a link to your LinkedIn Business Page on your website to help businesspeople find your page and read your posts.

3. Instagram

Best For Showcasing Painting Projects

Alpine Painting Instagram Page
Screenshot Taken From The Alpine Painting's Instagram Page

As previously stated, one of the best aspects of social media is its visual nature. Instagram is the most popular platform for sharing photos, so it's an excellent place to showcase your work.

By 2025, the social media platform is expected to have 1.44 billion monthly active users, accounting for 31.2% of all internet users worldwide. This means that now is the right time to start posting photos and videos of your painting projects.

However, this is not the place for hastily taken phone photos. You want to highlight your work by taking before and after photos. Poorly composed shots subconsciously remind us of badly put-together work.

Use your pictures to tell a story and show how you came up with solutions to problems. People in your area can also find your business using geotagging and hashtags.

Don't forget to include up to 30 hashtags at the end of your post to attract people looking for painting tips, ideas, and, of course, your painting services.

You should also avoid being too salesy. Instead, let your work do the talking.

Take Your Social Media Strategy To The Next Level

Every painting contractor should take advantage of social media. It's free, has highly targeted demographic data, and is an excellent way to establish trust and local authority.

At Digital Resource, we can tailor a hands-off approach to your social media marketing strategy. Our painting company SEO specialists have years of industry experience and a lead guarantee!

Contact us today for a free consultation.

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