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How to Boost Organic Traffic to Your Company's LinkedIn Page

Business Development

LinkedIn accounts for more than half of all social traffic to B2B websites and blogs, making it essential for any B2B content marketing strategy.

After establishing your company page, you can use strategic content and employee engagement tactics to drive organic traffic to your page and grow your audience.  

In this article, the best Florida internet marketing company will explain what you need to know about building a LinkedIn page.

The Benefits of Having a LinkedIn Company Page

Company pages do more than just help establish your company's credibility. You can do the following with your company page:

  • Link to employee pages
  • Post available positions and recruit candidates
  • Distribute sponsored content
  • Create content that includes rich media and links
  • Contribute to SEO efforts

It is critical to have organic traffic strategies in place to maximize these advantages. Keep reading to find out the top five strategies we recommend.

1. Prioritize Your Company Page's Branding

A visually appealing website highlighting your company's logo will grab your visitors' interest and inspire them to read more of your excellent content. Eventually, they'll keep an eye on your page for the most recent updates.

Like the LinkedIn banner for individuals, your LinkedIn Company Page background image is an excellent opportunity to build a strong and branded graphic. Consider the following LinkedIn content types:

  • A primary placeholder graphic that incorporates your company's colors and branding, along with a call to action or tagline
  • LinkedIn-specific contact information (NAP) to assist you in tracking leads
  • A backdrop image for your staff to use on their personal LinkedIn profiles

Here's how your LinkedIn banner should look like:

sample LinkedIn banner
Photo from Medium

Just because you choose a banner once doesn't mean you have to keep it forever. In fact, you may make different background graphics for various types of events, such as:

  • Seasonal holiday banners
  • Product launches
  • Audience invitation to a future event
  • Sharing recent achievements
  • Publicizing a fresh case study

You always have options when it comes to the background image. The following are the suggested image sizes:

  • Image size for company logo: 268 (w) x 268 (h) pixels
  • Image size for company page banner: 1128 (w) x 191 (h) pixels

2. Create LinkedIn Showcase Pages

Subpages that highlight your products, services, or initiatives are known as showcase pages. You can add a different product logo, banner, and description for each Showcase page.

To ensure that your overall company profile looks well put together, you can use a professional logo generator or hire a designer. These pages also allow you to share content.

To create LinkedIn Showcase pages, follow these three simple steps:

  • Step 1: In your Company Page edit mode, navigate to 'Admin Tools' and select 'Create Showcase Page.'
  • Step 2: Include your company's logo and banner images.
  • Step 3: Use your showcase pages to share unique content like an Instagram or Twitter feed.

3. Consider Who Is Reading Your "About Us" Page

Your mission, years in business, or even the history of your company aren't relevant at this point. Instead of focusing on you, focus on your customer. They are, after all, the story's heroes.

Just like individual profiles, LinkedIn Pages are SEO-friendly. There are only under 160 characters of text on a page in Google's index, so make sure your page's description has a decisive, keyword-rich lead.

To benefit from LinkedIn SEO, include keywords that describe your business, expertise, and industry focus in your company profile.

Here are a few things to keep in mind:

  • You have limited space (2000 characters) to tell a portion of your story as a company.
  • Make sure your company's LinkedIn business page has the best copy possible. Many of your employees may use it to gather information for their profiles.
  • To get started, create a Word document that contains a description of your business offerings. Why? You can use it to check for grammatical and spelling errors. 
Pro Tip: You can use Grammarly to ensure that your description is free of grammatical errors.
  • Be specific about your Buyer Persona. Who do you typically collaborate with? What are their problems? What can you do to help?
  • You could even include a brief testimonial from a satisfied customer in this section if there is enough space.
  • At the bottom of your post, include your phone number and email address. By having a unique email and phone number, you can track where your business is coming from.

4. Use More Native Content

LinkedIn recently introduced Taglines and a new CTA button that can be used to drive traffic to any URL you choose. Adding this to your LinkedIn business page goes above and beyond what you might usually include in your summary section.

The Tagline and Button should serve as a call to action (CTA) for whatever the banner is advertising, whether it's your business, new products, new services, or events.

In addition, you should include the following information about your business:

  • Specialties
  • Address
  • Company Website
  • Company Size
  • Date Founded
  • Type of Company
  • Affiliated Groups
  • Three Relevant Hashtags

Just take a look at Intel Corporation's LinkedIn Profile:

Intel Corp.'s LinkedIn profile
Photo from Linkedin

Employers with Premium LinkedIn pages can add additional pages to share information about their company's culture and career opportunities with their connections.

5. Distribute Content About Your Company's Employees

When a prospect visits your LinkedIn Company Page, they can see all your employees. Ensure that everyone's LinkedIn profile has been updated to include your company in their experience section. Then, request that they join your LinkedIn Company Page.

Use your page to highlight the culture of your company. When you highlight outstanding employees, you can create content by:

  • Making a short interview video
  • Requesting favorite quotes from your employees
  • Creating infographics based on them and sharing them once a month
  • Sharing your employees' charitable efforts (as long as they are consistent with your company values)

You could also share videos, images, or blogs about your company's culture. This demonstrates to viewers what it's like to work for your company and increases positive sentiment.

Additionally, if you upgrade to LinkedIn Premium and are interested in hiring, you could convert your LinkedIn Company Page to a lifestyle page.

The lifestyle pages and company photos can help portray an environment where people want to work, which can aid in your recruiting efforts.

Many talent acquisition teams and recruiters use recruitment software to speed up their hiring processes: sourcing, screening, interviewing, scheduling, and nurturing all in one place.

Optimize Your Company's LinkedIn Page Now

A LinkedIn company page is essential for communicating with stakeholders who want to learn everything they can about your company.

By incorporating some of these tips into your brand's digital marketing strategy, you can effectively grow your user base, increasing overall sales for your business.

Digital Resource, Florida's leading internet marketing company, can assist you in implementing these five strategies to increase organic traffic to your company.  

In addition, we can incorporate tried-and-true SEO strategies to help your brand grow in the digital space. Are you wondering what else we can do to help your company grow?

Contact us today for a free consultation.

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