Nov 29, 2022
With more and more brands promoting on social networking sites and new shopping features popping out left to right across various social media platforms, online shopping has indeed become more social.
And, it’s changing the way consumers behave too. Many shoppers spot a product they like on TikTok and purchase it right away.
Others see tagged photos of real-life people using a product on Instagram and buy it. In both scenarios, consumers were able to purchase without ever leaving the platforms.
A report revealed that US’s 2021 retail social commerce sales will hit a whopping $36.09 billion, which is about 4.3% of the total eCommerce sales that year.
If you’re serious about growing your business, our digital marketing agency in Miami suggests that you need to get your social commerce strategy up and running.
Your tactics must also consolidate with the rest of your digital experience to create a cohesive brand experience across all touchpoints.
Social commerce refers to selling products directly within social media sites, like Facebook, Instagram, Tiktok, and other virtual networks.
Social commerce is not social media marketing because it doesn’t aim to drive traffic to your site. Instead, you give customers the ability to checkout within the social network or platform they’re interacting with you.
This creates a seamless in-app buying experience, which boosts customer satisfaction.
Social commerce come in many forms, including the following:
There are different ways you can implement social commerce into your strategy. From Instagram shops to Facebook marketplace and in-app campaigns, they can help drive traffic to your social store.
As the leading digital marketing agency in Miami, we believe that social commerce is definitely here to stay and might even become a core pillar of eCommerce in the future.
Did you know that Global eCommerce sales are predicted to hit $5.5 Trillion in 2022? And it’s estimated to grow by 50% over the next four years, reaching about a whopping 7.4 trillion dollars by 2025.
Aside from the fact that you can make a lot of money through social commerce, here are the other reasons why it’s important:
Collecting information about your customers on social media and turning them into valuable insights has never been more important.
It’s how you can improve your customer experience and delight them throughout the entire buying journey.
In fact, according to a report by Adobe, brands that use data and analytics insights to refine their customer experience are 23 times more likely to get new customers, six times more likely to retain customers, and 19 times more likely to be successful.
If you’re to ask tips from a digital marketing agency in Miami, here’s what they to say about how to create buyer personas with social media data:
The Discovery of social commerce is based on impulse buying. Instead of waiting for potential customers to search for your products on social media, you predict their needs by recommending a product that catches their attention.
The idea is to use customer data, like their purchase history or searches, to present the right products via advertising.
By displaying content and products that are related to a customer’s specific lifestyle, you can pique their interest in products they never thought they wanted or didn’t know about.
In traditional commerce, it is the customers who try to find the right product. In discovery commerce, it is the product that finds potential buyers.
As more and more people use social media platforms to discover new brands and products, you must jump into the trend and use discovery-based social commerce to your advantage!
Instagram has 200 million users that visit at least one business profile each day. 60% of its users also use the platform to discover products.
TikTok users have also made purchases based on trending content on the platform.
Bringing your products closer to potential customers on social can even help you gain more loyal customers and boost your online sales.
So, how can you implement discovery-based social commerce? Consider doing the following:
Various social networks offer many different shopping features that can help you implement social commerce successfully.
Here are some of the most popular features you should test to see which one works for your business.
Facebook has social commerce feature called Facebook Shops that is packed with additional features that can help small businesses set up their online store on the platform, including the following:
Instagram is jam-packed with shopping features you can use to engage and entertain your audience while inspiring them to buy. Below are some of our favorites!
TikTok offers a display feature where you can highlight your products and users can easily access them with a click. TikTok also has a bunch of other social commerce features that will help you generate more sales like the following:
Mobile commerce is expected to account for 44.2% of all retail eCommerce sales in the US by 2025.
As your go-to digital marketing agency in Miami, we suggest that you optimize your social commerce experience for mobile to truly succeed.
But, how exactly can you do this? Here’s how:
People trust reviews and recommendations from other buyers online. They consider it just as important as personal recommendations from their family and friends.
UGC plays a very influential role in the final stages of the buyer’s journey. If you’re looking to boost your social commerce sales, you should leverage UGC.
They act as authentic social proof that your products are indeed worth buying and that they should give them a try.
According to Yotpo, sharing visual UGC and reviews on your social media accounts will draw potential customers in and boost your conversion rate by 161% more than those who don't leverage engaging UGC.
Here’s how you can use UGC to boost your social commerce sales:
If you want to get started with social commerce, all you have to do is to collect customer data, create social media buyer personas, implement discovery-based social commerce, try out various shopping features on social networks, optimize your social commerce experience for mobile, and leverage UGC.
Digital Resource is the leading digital marketing agency in Miami. Our social media experts will work with you to kickstart your social commerce to success!
Want us to create a custom social commerce strategy that will enable you to capture more customers and make more sales? Contact us today!