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Social Media Gimmicks That Will Make You the Talk of the Town

Social Media Marketing

Whether you’re tagged in them or not, conversations about your business happen across various social media channels.  

The more users enthusiastically talk about your product in the comment section, share your content on their feed, and recommend your products on their wall, the more visible you are in the local search results.

This builds trust, inspires current customers to continue doing business with you, and encourages prospects to convert.  

Make sure you’re taking advantage of this by coming up with social media gimmicks that will make your business talk of the town!

Here are some social media internet marketing ideas in Miami you should try.  

7 Fun and Engaging Social Marketing Gimmicks for Small Business

1. Find Local Brand Ambassadors

Brand ambassador promoting goods and services.

Instead of going for the biggest Instagram celebrities or YouTube stars, find people who already love your products and make them your brand ambassadors.  

When you let people who are already enthusiastic about your brand talk about your products or services on social media and to people they know, their excitement becomes so infectious that they can influence others to buy.  

Brand ambassadors are a way to naturally spread positive messages about your business, which improves your reputation, brand recognition, and sales.  

So, how exactly can a brand ambassador give your brand a boost on social media?

  • Brand ambassadors help consumers see your brand in a fun and positive way by creating authentic, relevant content like product reviews and demonstration videos.  
  • A credible brand ambassador can help you establish trust and credibility. Their devoted followers will, without a question, give your products and services a try.  
  • Build a loyal community of enthusiasts around your brand by influencing their audience and changing how people see your brand.  
  • Through their connections and followings, you can reach a wider audience and make the most out of your marketing budget.  
  • Access targeted customers right away and boost your sales.  

The next question is: how do you find a reliable and credible brand ambassador in Miami? Here are some tips to help you get started:

  • Determine your most loyal customers who are active on social media and have a knack for making reviews and other forms of social content.
  • Identify your most active followers on social.  
  • Find local micro-influencers in your industry who have a direct influence over your intended audience.  
  • Consider your employees.  

2. Join Trending TikTok Challenges

TikTok challenges are fun, engaging, and very entertaining to users. That’s why they make great magnets for attracting followers and potential customers.  

However, the thing about trends is that they come and go like lightning. So, be on the constant lookout for the latest trending TikTok challenges and make sure to participate promptly. Otherwise, your video will just appear irrelevant and won’t make as much impact as it could have if you joined the challenge earlier.  

Another thing you want to keep in mind is that not all challenges fit your brand so choose which ones to join strategically.  

Here are the different ways you can find a fitting TikTok challenge to join:

The For You page. Follow TikTok influencers that your ideal customers follow, as well as influencers and leaders in your industry. Then, check your For You page regularly to see what they're up to and identify up-and-coming challenges or memes that your business should recreate.

Check out the Sounds section. Another way to discover trends is to look at the Sounds section of the app. You’ll see a list of the top trending sounds and the videos that have been created using these sounds.  

Watch top TikTok compilations. Take the time to watch relevant TikTok compilations on YouTube for inspiration and research purposes. This will give you a clear idea of what your audience is looking for.

TikTok has an incredible reach thanks to its algorithm. Joining trending challenges will definitely help you get the exposure you need to become the talk of the town!

3. Feature User-Generated Content from Fans and Followers

Internet marketing in Miami uses user-generated content to promote products and services.

Consumers tend to trust reviews and recommendations from the average person more than they do from brands. 51% of consumers trust user content more compared to brand-owned content because they’re more authentic and trustworthy.  

By sharing user-generated content on social media, you’re showing people that you’re not the only one that thinks your products or services are great. Authentic social proof can also convince people that your products or services are worth buying. Plus, it’s also a great way to make your customers feel important and appreciated while building stronger relationships with them.  

Check out this user-generated internet marketing campaign in Miami by Glossier:

Glossier marketing campaign.

Glossier drives engagement on social media by reposting their customers’ selfies on their accounts, giving everyone a chance to step into the spotlight and be the face of their brand.  

The #maskforce campaign encourages customers to get vulnerable and share their selfies with the world. This generated content is unique, feminine, real, and sometimes even humorous, which is on-brand for Glossier.  

What you can do is feature your customers using your products or services and then tag the products shown so that your followers can purchase them easily.  

4. Hold a Localized Social Media Giveaway or Contest

Running local contests or giveaways is a great way to increase engagement and attract followers from your area. In fact, holding Instagram contests and giveaways regularly can grow your account 70% faster than accounts that don’t.  

With the right mechanics, you can increase your brand exposure and put your products or services in front of a broader audience.  

Below are some social media contest ideas to help your business grow:

  • Social media photo contests are a great way to gather user-generated content from your customers and show how real people use your products or services in real life.
  • Sweepstakes or raffle giveaways are easy for people to participate in. You can use it to generate leads and grow your email list.  
  • Referral contests like refer-a-friend promotion ideas will increase your reach.
  • Branded hashtag challenge contests can prompt your audience to get involved and become ambassadors for your brand.  

5. Quiz Your Audience

Remember those BuzzFeed quizzes? They were so popular on Facebook and everyone loved taking them.  

This is because humans are designed to connect. In a way, quizzes allow users to connect with others who get the same results as theirs and establish a sense of belonging within the group. Plus, it’s fun!

Why don’t you create polls and quizzes to engage your audience and learn more about their preferences? You can easily create polls and quizzes on Instagram Stories and Facebook.  

Screenshot of lush cosmetics' Insta quizzes and polls.

Photo from Recommended. pro

6. Do a Facebook or Instagram Live

Videos are in demand. According to Sprout Social, people spend up to 3x longer watching Live videos than prerecorded ones.  

Take advantage of this by doing live videos for the following:

  • Q&A
  • Product launch  
  • Raffles and contests
  • Live product demonstration
  • A sit-down conversation with your audience

The interactions you have with your audience during live are more personal and allow you to connect with your viewers on a deeper level. This is great for cultivating loyalty and building a strong community around your brand.  

Make sure you include Live videos in your overall internet marketing strategy in Miami to humanize your brand more authentically.

7. Use Reactions to Get Users to Engage with Your Posts

Business owner uses social media reactions to boost engagement with posts.

Customers like it when brands involve them in their business, whether it's generating product ideas or asking for ways to improve their products and services.

Get your audience involved by asking them to vote for an option using the reaction buttons. Doing this provides you with insight into your intended customers.

For example, a restaurant might ask customers what new dish they would like to see on the menu by pressing Like for clam chowder or Love for all-American beef stew.  

Create a Buzz About Your Business on Social Media and Get People Talking About You!  

If you want to be the talk of the town, you need to have a reliable local reputation and a great relationship with the local community in your area.  

By tapping into local brand ambassadors, joining TikTok challenges, featuring user-generated content from customers, running localized contests, doing Facebook Live, running quizzes, and asking for the local community’s opinions, you can successfully market your business to your locale and get them to spread the word about your products and services!

At Digital Resource, our team of digital marketing experts will work with you to create a custom social media content strategy that will establish your credibility in your local area, build trust among the community, and attract sales.  

Contact us today to start running effective social media internet marketing campaigns in Miami that will put your business ahead of the competition!

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