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The Secrets to a Winning SEO Plan for Home Builders

Search Optimization

Thanks to the internet, searching for the best home builders near you has never been easier!

The problem, however, is whether your business will appear when potential clients search for your products and services online. Why don't you search for "home builders near me" right now?

If you can't see your website on the top results or the first page of Google, it's high time you invest in home builder SEO.  

Homebuilder SEO, or search engine optimization, is a great way to bring your business forward. By putting your business on top of the search results using search engine optimization, clients can contact you with just a tap on their phone or computer.

In this article, we are going to give you tips to create a winning SEO plan for your homebuilder business. These are tricks of the trade that SEO companies use to help clients reach the top of the search results.

Secrets to a Winning SEO Plan

Homebuilder SEO, or search engine optimization, is a technique used to put your website on top of search results when potential clients search for home builders online.

Improving visibility in the online space is a hard thing to do but here are some strategies you can use to improve it:

1. Set Goals

As with everything in business, goals are a crucial and helpful way to know where you want to be. Without a clear goal, you will have a hard time figuring out how to get started. Here are some examples of goal-setting questions you might want to follow:

  • Do you want to increase your web search traffic?
  • How much do you want to increase your web search traffic?
  • Which target audience would you like to focus on?
  • By how much would you like your eCommerce sales to rise?

KPIs or Key Performance Indicators are a way of tracking your performance related to your goal. There are a couple of reasons why key performance indicators are beneficial to your overall goal:

  • Move as One - Key performance indicators help you stay in one direction to achieve your desired goal. 
  • Look at the Big Picture - Key performance indicators provide a realistic view of what points to look at such as risks and rewards.
  • Adapt to Change - Key performance indicators show what strategies work and what strategies don’t. Do more of what works and less of what does not.

Key performance indicators might be daunting for some but here are some things to look at:

  • Conversion rate – This metric shows what percentage of views turn into a client purchasing a product from your eCommerce website.
  • Traffic – This metric tells you how many visitors have come through search engines like Google or Yahoo!
  • Bounce rate - This metric tells us how many potential clients left the website after looking at just one page. We want clients to stay for as long as possible because they might find the content interesting and relevant to what they are looking for.
  • Load time – This metric shows how long it takes a page to load. Load times are important because clients might stray away from websites that take too long to load. The shorter the wait time is, the better.

2. Provide a Guide

Once your SEO goals are set, it's time to plot out how you're going to achieve them! Create a detailed road map so you can see where you are in the process. This also provides you with a sense of peace when you know you're on the right track.  

3. Use Effective Meta Tags

Meta tags are hidden words that help search engines like Google know what content is on your website. Using meta tags can highlight specific content to make your website stand out from the rest. Here's an example of two of the most common tags -- a meta title and meta description:

  • Title tag - Home builder in New York City
  • Description tag - A leading home-building company that builds affordable and durable homes for millions of residents.

4. Target Keywords

Keywords are what define your content and what it is you are selling. Using keywords will help your clients find you faster.  

To utilize keywords to their potential, you can put keywords on each page of your website and meta tags. This will ensure search engines and clients that your website is what they are looking for.

There are two types of keywords:

  • Head keywords or head terms - these are broad and short words used to connect to a wide number of clients. For example, ‘Home Builder’ and ‘Home Builder Construction’.
  • Long-tail keywords - As the name suggests, these are longer phrases that direct clients to a more specific website thus making you more desirable. For example, ‘Home builders who use organic materials’ and ‘Cheap and affordable home builders in New York City’.

Using keywords will help your content reach more clients. Keywords alone won’t put you at the top of the search engine list but failing to use them will keep you from ranking.

5. Make Things Easy

Make your website easy to use for people of all ages.

It doesn't matter if your client is using a personal computer or a smartphone, everyone should be able to access your website and not have a hard time navigating it. You can also add pictures and videos of your home-building projects to your website to not bore your clients with just words.

Here are some ways how to make your website user-friendly:

  • Speed Up - As mentioned before, clients will expect fast load times for a seamless experience. Having them wait for a couple of seconds more will leave a bad impression.
  • Always Inform - Clients will visit your website to find the things they need so it is important to lay out information that is relevant to what they are looking for.
  • Keep It Simple - Having too much to do or see can be overwhelming to some users. Group pages together in the navigation bar. This will be the focal point of your website.
  • Create a Vibe - The right use of colors on your website will show clients who you are and what kind of company you run. You can go for all kinds of vibes: anything from earthy and cozy to hip and sophisticated. 

6. Build Link Connections

Getting other websites to link back to yours is essential because connections make up the internet. Linking improves your credibility and makes you trustworthy in the eyes of your clients.

You can also put links to other relevant and credible sources to show clients that your website is based on research. “You scratch my back, I’ll scratch yours” is a common phrase all around the world and you can do this by building relationships with other websites. 

Once other websites see you linking to them, they might be more than happy to do you a favor and do the same for you. It’s worth giving it a try!

Here are other ways how you can build backlinks to boost your visibility:

  • Great Content - The most important thing other website owners look at is content that is informative and relevant. Content that they find interesting and helpful to them is like a stamp of approval to link your website to their website.
  • Reach Out - Creating friendly relationships with other website owners will show them you are willing to work with them. You can send them an email or discuss your intentions over coffee. Both options are great for building bridges!
  • Topic Cluster - Topic clusters are proven to boost SEO performance. These are links that are connected to other links on your website. Search engines will use this to rank your website higher and lead to more backlinks.

7. Advertise to Entice

Use video advertisement to address questions clients might have and show what your company can do. A video about local clients and their finished homes or buildings can also show the audience what to expect when they hire you. Videos naturally attract viewers in ways words can’t.

Advertising your video is one way for clients to discover what they want from you instead of them telling you what they want. You want your audience to come to you rather than the other way around.

In the 21st century, everything is going digital, so it is crucial to the growth of your home-building business to consult a search engine optimization company.

Take Your Business to The Next Level with Home Builder SEO!

At Digital Resource, our digital marketing specialists and SEO experts will work together to create a custom home builder SEO plan that will put your business ahead of your home-building competitors and increase traffic to your website.  

Contact us today to get started!

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