Thanks to the internet, searching for the best home builders near you has never been easier!
The problem, however, is whether your business will appear when potential clients search for your products and services online. Why don't you search for "home builders near me" right now?
If you can't see your website on the top results or the first page of Google, it's high time you invest in home builder SEO.
Homebuilder SEO, or search engine optimization, is a great way to bring your business forward. By putting your business on top of the search results using search engine optimization, clients can contact you with just a tap on their phone or computer.
In this article, we are going to give you tips to create a winning SEO plan for your homebuilder business. These are tricks of the trade that SEO companies use to help clients reach the top of the search results.
Homebuilder SEO, or search engine optimization, is a technique used to put your website on top of search results when potential clients search for home builders online.
Improving visibility in the online space is a hard thing to do but here are some strategies you can use to improve it:
As with everything in business, goals are a crucial and helpful way to know where you want to be. Without a clear goal, you will have a hard time figuring out how to get started. Here are some examples of goal-setting questions you might want to follow:
KPIs or Key Performance Indicators are a way of tracking your performance related to your goal. There are a couple of reasons why key performance indicators are beneficial to your overall goal:
Key performance indicators might be daunting for some but here are some things to look at:
Once your SEO goals are set, it's time to plot out how you're going to achieve them! Create a detailed road map so you can see where you are in the process. This also provides you with a sense of peace when you know you're on the right track.
Meta tags are hidden words that help search engines like Google know what content is on your website. Using meta tags can highlight specific content to make your website stand out from the rest. Here's an example of two of the most common tags -- a meta title and meta description:
Keywords are what define your content and what it is you are selling. Using keywords will help your clients find you faster.
To utilize keywords to their potential, you can put keywords on each page of your website and meta tags. This will ensure search engines and clients that your website is what they are looking for.
There are two types of keywords:
Using keywords will help your content reach more clients. Keywords alone won’t put you at the top of the search engine list but failing to use them will keep you from ranking.
Make your website easy to use for people of all ages.
It doesn't matter if your client is using a personal computer or a smartphone, everyone should be able to access your website and not have a hard time navigating it. You can also add pictures and videos of your home-building projects to your website to not bore your clients with just words.
Here are some ways how to make your website user-friendly:
You can also put links to other relevant and credible sources to show clients that your website is based on research. “You scratch my back, I’ll scratch yours” is a common phrase all around the world and you can do this by building relationships with other websites.
Once other websites see you linking to them, they might be more than happy to do you a favor and do the same for you. It’s worth giving it a try!
Here are other ways how you can build backlinks to boost your visibility:
Use video advertisement to address questions clients might have and show what your company can do. A video about local clients and their finished homes or buildings can also show the audience what to expect when they hire you. Videos naturally attract viewers in ways words can’t.
Advertising your video is one way for clients to discover what they want from you instead of them telling you what they want. You want your audience to come to you rather than the other way around.
In the 21st century, everything is going digital, so it is crucial to the growth of your home-building business to consult a search engine optimization company.
At Digital Resource, our digital marketing specialists and SEO experts will work together to create a custom home builder SEO plan that will put your business ahead of your home-building competitors and increase traffic to your website.
Contact us today to get started!