The holiday season is just around the corner, which means people are starting to decorate the insides of their homes to create winter wonderlands that their family and friends can enjoy.
However, you want to let them know that they can spread the holiday cheer farther throughout the neighborhood by decorating the outside of their houses with the help of a professional.
You also want to make sure that those who are looking for landscaping services in your area can find you quickly in the search results.
But how exactly can you communicate this message effectively to your intended audience and boost your visibility online to capture clients during the holiday season?
Holiday marketing in combination with SEO for landscaping companies is the key!
In this article, we will share with you our top six landscaping digital marketing tips to get your business ready for the holidays so you can attract new customers and boost your sales!
In areas where plants recede during winter, snow piles up in the driveway, and there’s no need for landscapers at all, how do landscaping companies keep their business going?
What can you do to remain visible and relevant to your customers during off-seasons?
Make the most out of off-season days by offering holiday-specific landscaping services!
Here are some ideas you should consider:
Anticipate what your clients might need during the holiday season and offer those services. Doing this allows you to reach out to customers and helps your business remain relevant during off-seasons.
If your landscaping business is situated in an area that has never seen snow, then it’s highly likely that there are clients who will need your expertise. They’ll want help transforming their lawns or backyards into a magical Christmas Garden.
During this time of the year, offer discounts, service bundles, and promos to win over clients.
But how exactly can you compete against your competitors when they’re also offering excellent deals?
The key here is to figure out what’s most valuable to your target audience. Then, based on that, create an offer they can’t resist!
For example, consider offering huge discounts to first-time customers or offer discounted yearly lawn maintenance plans for those who avail themselves of your services during the holiday period.
Once you’ve decided what holiday discounts, deals, and promos you’ll be offering, it’s time to let your intended audience know about them. This is where SEO for landscaping companies comes in.
SEO is all about making your business visible to those who are searching for your products and services online.
Here are some SEO best practices for landscaping companies you should apply during the holiday season:
Without a doubt, SEO for landscaping companies is necessary to thrive online. However, during peak sales season, when competition is fierce, your landscaping business needs to take it up a notch to remain competitive.
It’s not enough to just rely on organic efforts to boost traffic to your site and attract customers. You also need to create a holiday marketing strategy, design promotional materials, and invest in ads to reach more clients!
To help your holiday ads succeed, add holiday-focused keywords to get potential clients to pay attention to what you have to offer. This means using key terms like Christmas, Hanukkah, Halloween, and New Year in combination with eye-catching deals and discounts.
You also want to optimize your copy by using holiday images, festive fonts, and season greetings, while maintaining the consistency of your core brand image.
The goal of these ads is to arouse curiosity, pique your audience’s interest, and get them to use your services.
During the holiday season, potential clients in your area might be looking for a landscaper to groom their yard.
Make sure they can find your business first by updating your local business listings on Yelp, Google My Business, Yext, and many more.
You also want to include information about your holiday promos, new landscaping holiday services, and your adjusted business hours in your description.
Keeping your listing updated will help boost your ranking in the search results, ensure customers can find your company quickly, and allow you to provide all the essential information holiday clients need to choose your business over others.
Get your audience in a festive mood and encourage them to use your landscaping services by giving your website design and social media pages a holiday twist!
Here are some best practices to follow:
Aside from aesthetics, your site and social media accounts also need to be prepared to handle an influx of traffic and deliver a positive experience.
You can do this by adding a chatbot to your site to handle multiple queries and using instant replies on social media to provide a prompt response.
Engage your potential customers on the days leading up to Halloween, Christmas, and New Year by sending specialized holiday promos via email.
59% of consumers say that emails have influenced their purchases. Sending out relevant and highly targeted emails will help drive more sales to your landscaping business during the holidays.
Here are some creative email campaign ideas to inspire your holiday emails:
Just because the holidays are an offseason for landscaping companies doesn’t mean you have to hibernate and go MIA on your clients.
Maximize your business during the offseason and drive sales by offering holiday-specific lawn care services, offering holiday discounts, running ads, optimizing for SEO for landscaping companies, updating your local listings, giving your online presence a holiday twist, and sending holiday emails!
At Digital Resource, our digital marketing specialists and SEO experts will work with you to ensure that you’re busy and fully booked throughout the holidays.
Contact us today if you want to turn your offseason into a productive season!