Should You Increase Your Ad Budget During the Holidays?

Did you know that 40% of consumers start crossing things off their holiday shopping list by the end of October?  

By running holiday ads as early as now, you can put your brand at the top of your target audience’s mind. That way, when they’re ready to start Christmas shopping, you’re the first company they can think of!  

If you don’t have any holiday marketing tactics in place, it’s never too late to get started. When plotting for your holiday campaigns, you should consider increasing your ad budget during the last two months of the year.  

Why?

Well, aside from the fact that it’s the best time to get aggressive in putting your business in front of the right people because they’re in the mood to shop and splurge, competition is also fiercer during this time. So, you don’t want to get complacent in your advertising and digital marketing efforts.  

As the best SEO company in Miami, trust us when we say it’s smart to increase your ad budget during the holidays. Here’s why:

Why Should You Increase Your Ad Budget During the Holidays?

1. Your Ads Will Be Seen More During the Holiday Season

During the holiday shopping season, studies show that ad impressions increase by 50%, click-through rates surge by 100%, direct traffic rises by 150%, average order value goes up by 30%, and conversation rates can grow as high as 60%.  

These statistics mean that your ads will be seen more during the holiday season. As a result, they tend to get more interactions and convert more people.

A smart business owner like you shouldn’t pass up on this opportunity. This is the perfect time to get more leads and make more sales. So, make the most out of this wonderful opportunity by increasing your ad budget for the holiday season.  

However, it’s highly likely that your competitors’ ads will also get a boost during this time, which is why you should take time to work on your ad copy and make sure they stand out.  

Update your display ads and make them more festive. This will show your target audience that your promos, deals, and discounts are up-to-date.  

2. Competition Is Fiercer Than Ever

Without a doubt, competition is going to be fiercer during the holiday season. You need to step up and double down on your holiday marketing campaigns.  

While there’s only very limited ad space available, thousands of companies in your industry will likely compete for the same spot you want. In other words, your typical ad tactics might not work.  

Another problem you’ll face is how you’re going to prevent your ads from downing in an ocean of advertisements and promotions. Advertisers are going to take the extra mile to promote their clients’ products and services during this season.  

In fact, Forbes reports that companies in the apparel and tech industry double their ad spending during the holidays compared to the rest of the calendar year.  

This means that it’s going to be extremely challenging for you to compete- but not impossible. With the help of the Miami SEO company, you can develop the right advertising tactics and marketing materials, and increase your fighting chance.  

What you should do is use the content-first approach. Focus on improving your website and increase the number of highly relevant blog posts, social media posts, and other forms of content you publish each month. And, make sure to write more holiday-themed posts as Christmas season approaches.  

By engaging your audience with appealing and highly valuable content they can use to make a purchase decision faster, you can create a positive shopping experience they won’t forget.  

3. Ads Cost More During Holiday Season

Advertising costs naturally increase during the holiday season because of the fierce competition. This is one of the pragmatic reasons why you need to increase your ad budget.  

As the best SEO Miami company, we recommend that you start spending more on your ads early, while there’s less competition and while the costs are lower. The earlier you invest in running Google Ads or Facebook Ads, the more people you can reach and the more leads you can convert by December.  

4. People Are in the Mood to Spend and Splurge

In the U.S., sales increase dramatically as early as October, which goes to show that people are in the mood to shop and splurge even before the Christmas shopping season starts.  

In this post-pandemic world, people have become more inclined to shop online. 86% of people who shop online are more likely to be convinced by online ads rather than TV or radio.  

You can take advantage of this by putting your products and services in front of your ideal customers when they search for you online. Entice them with good deals, highly relevant and compelling ad copy, and a landing page that converts.  

More and more people are also using their mobile to shop. In 2020, retail spending in America reached a whopping $47.8 billion, of which 31% of eCommerce shopping was made on mobile devices.  

Based on these findings, you should definitely consider including mobile ads in your holiday campaigns.  

5. Clear Out and Liquidate Merchandise

If you’re a retailer, then you know how important it is to clear out and liquidate as much merchandise as you can before they get out of date and irrelevant for the upcoming season.  

Increasing your advertisement budget during the holiday season is a great way to let your target audience know about your promotions and sales events.  

The more people know about your clearance sale, the more transactions you’re going to make. Remember, this could be your last chance to sell your final inventory. So, you want to get your ads in front of as many people as possible.  

Looking for the Leading Miami SEO Company?

Whether you’re a retailer, small business owner, or marketer, you should start planning your advertising budget for the holidays. Christmas is fast approaching and you want to get your holiday campaigns up and running as early as NOW, so you can get as many leads and sales as you can by December.  

And, don’t forget to increase your advertising budget. It’s the key to staying competitive in a rather hectic period. Plus, it might just be the boost you need to achieve your business goals before the year ends.  

If you’re afraid to spend more money during the holiday season, you’re not alone. Many small business owners feel the same way. But, you should know that the surge of sales you’re going to get will compensate for the increases in your advertising costs.  

As your go-to SEO Miami company, we want to let you know that spending more doesn’t automatically translate to better results. So, you need to spend your money on ads wisely.  

Digital Resource can help you create a custom holiday plan, including an advertising budget, that will not only put you ahead of your competition, but also help you end your year with a bang!

Contact us today to know where you should put your advertising money this holiday season, and how to maximize your holiday marketing campaigns!

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